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Archive for “Fitness Business” Tag

The Fastest Way to Get Quality Leads

Posted on: February 11th, 2016 by IYCA No Comments

We are all looking for ways to get new leads.

Look around, the people in your sessions are your greatest fans, they believe in you and what you do. They may even be, your ideal client. They should be. What if you could have more people just like them?

Is there any client that you would want to clone? Remember— it isn’t just about the kids here, it is about the parents too. How do you get great parents, great kids and long time customers that believe what you do, walking through your door?

Leverage the people you already have to find more leads like them. Here is this process broken down into steps.

Identify 10 Ideal Clients

Identify 10 of your Ideal Clients, these are the parents & kids who believe in what you do, they are walking-talking billboards. They may be other coaches, parents, or staff members. Write down these 10.

Schedule a Meeting

Block off time to spend with each of these clients. It shouldn’t take more than 15-20 minutes, but it needs to be private. It can be either on the phone or in person. Tell them in advance what the conversation is about.

“Hey (NAME) I was wondering if I could speak with you for about 10 minutes later today or this week?  You are such a great client and member that I wanted to pick your brain a little bit about what we are doing here, but also if you had any recommendations of who would be a good fit for our (Gym/Facility/Family atmosphere)”

Note: If they say yes, schedule the time. If they say no, make a note of it.

Ask & Be Transparent

This is the most critical step.

It is as simple as asking. Be completely transparent about what you are trying to do.

Here is a script for you to tweak :

“Hey __(Customer Name)___, so I think you and  (Athlete’s Name)  are such a great fit for our business and what we are trying to do here. You have been with us for awhile now and I wanted to know how we can improve and what you think about our values and what we offer”  (Let them talk first. Get their feedback and address it)

“Well, we definitely appreciate your feedback, so please keep it coming”

“Since you are literally our ideal client, and I really wish I could clone you and your family, I was wondering if you could possibly help me out?  We really want to grow our business, but not with just anyone…with people like you…are you interested?”   

“That is great, I was wondering if you could give us 3 names of people who you would love to see in this program with you, or maybe even a coach that you think would be open to what we have to offer” (Client gives you a couple names)

Note: It isn’t essential that you get the referrals contact information in this approach

“Thank you so much, would you be willing to bring them to a session in the next week, completely free?  That is essentially all you would have to do”   (Answer: Yes)

Note: A new lead could possibly bale on you the first time, but likely won’t bale on a friend- try to get them to come together for the first time

“You are the best, I will follow up with you in a couple days if I haven’t heard anything (Promotes accountability)– but I really appreciate your effort in this, and the great part is, when your friends come in we will do the rest of the work. If one of them (Purchase/join/etc) we will give you a gift for your hard work every time”   

Note: A gift isn’t essential, but if you are going to give one, you need to know what it is in advance and pay it EVERY TIME

Follow Up

This is a critical component of every referral program, and many ‘drop the ball’ here. Schedule a time to follow up with this client. It can be days later, but no more than a week. If you haven’t seen their referrals in your sessions,  it is now good to ask for contact information.

This process is just that, a process. Write it down and document it for months and years to come.

Do you have a referral strategy that rocks?  

Share it with us on our Facebook Page!

Author: Julie Hatfield

Julie Hatfield (1)Julie is the Executive Director of the International Youth Conditioning Association (IYCA). She grew up as an athlete and played collegiate softball at Juniata College. She currently owns and operates her own youth fitness business pouring into young athletes. Her areas of expertise are youth sport performance, youth fitness business and softball training/instruction. Julie grew up on a dairy farm and can challenge the best of the best in a cow-milking contest. 😉

Overworked and Underpaid

Posted on: December 31st, 2015 by IYCA No Comments

Overworked, Underpaid and…Exhausted?

If you are reading this, it’s fair to assume it is because you answered “yes” to at least one part of that question.

Let’s be honest here, most of us feel this way at some point or another, no matter what industry you’ve worked in.

Many sport performance coaches spend countless hours planning, preparing and delivering, only to fall short on financial performance and feel exhausted. After all, we wake up before the sun, and go to bed just before it rises again…right?   

tired-418902_640If you are like most performance coaches, passion got you started—persistence keeps you going—and pride keeps you from quitting when the going gets tough. If you are feeling that you are 

overworked, underpaid and exhausted…well, the going has gotten tough.

What to do?

Take a few steps back, and figure out how you can turn your youth fitness business into a lucrative and successful place…afterall…the world NEEDS you!

Here are 3 Ways to avoid burnout as a performance coach:

Take a 30,000 foot view, quarterly:

Sometimes we can’t see what is really going on inside our businesses until we remove ourselves.  It isn’t always physically possible, but what if you could look at your business from the outside…

… what would you see? Would you like it? What wouldn’t you like? Is it what you envisioned when you started? Would you come into your own gym as a client, and why?

These questions serve to spark your curiosity, knowing what your business is really about is probably the most important thing you can do when it comes to being lucrative.

If you lose sight of your vision, your dream and the reason you started in the first place, likely that passion will fade and so will your business.

Know your numbers, monthly:

Many youth fitness business owners hate showing their numbers.  Knowing your numbers is a sure-fire way to gain insight into your business.

Numbers you have to know:office-620822_640

  • Gross Revenue
  • Expenses
  • Profit Margin
  • Leads
  • Clients Lost

There are more than these, but this is a good start.   Do you know these answers? If you don’t, you need to. If you want to make money, you have to know what is coming in and going out.

Don’t have “time” to track them, then keep ignoring them and the result (likely not the one that you or I want for you) will come, or acknowledge them and have the power to create solutions and change the course…and WIN!

It is that simple. Numbers tell the story, get to know your business’s story!

Work ON the business, not IN the business, weekly:

Performance coaches are good at coaching…we are not always businessmen and businesswomen.  Overlooking critical aspects of our business, like sales/marketing, setting goals, our numbers, strategies and systems, etc. can destroy a business.

By working ON your business, you focus on the strategies and systems that optimize your performance.  Spend an hour or two every week (or a timeframe that works for you), focusing on your business.

What to think about?

  • Strategies
  • Systems
  • Priorities
  • What is working
  • What is not working

If you are only working IN the business, you have blinders on to most of these things. You may know them, but they get forgotten. Don’t let that happen…it’s a good way to burn out.

Written By:

IYCA-newsletter-julie sig-v1 (1)

 

 

IYCA– Executive Director
YFS, YNS, YSAS
Fitness Business Owner

Program design can require a lot of time.

Here is a free video and PDF resource for you to help save you some time (and energy) on program design for long-term athletic development.

IYCA-LTAD-LM-Blog AD-V1

Your Youth Fitness Business Operating System

Posted on: June 11th, 2012 by IYCA No Comments

 

Youth Fitness Business Systems

 

By Pat Rigsby
 

To run a youth fitness business that functions at a very high level you need the following Business Operating System components in place:
 

An Overall Business Growth Plan – Most fitness businesses approach growth very arbitrarily. They randomly try to do things and don’t really have a plan. It’s very much like the difference between designing a program based on a client’s assessment and goals versus just giving them random workouts.
 

It might work out ok – but the odds of it doing as well as the planned approach aren’t very good.
 

This plan should include:
Knowing who you want to serve
How you intend to reach those people and get them to become clients
A Marketing Calendar to put this into action
 

Specific Business Targets – You need to have targets for the number of leads that you need each month, the closing percentage for those leads actually becoming clients, specific revenue targets and specific profit targets at minimum. There are any number of other target metrics that you can (and should) track, but those are the basics.
 

Trackable Lead Generation System – For you to grow a successful and sustainable business you need to have several lead generation strategies that you can consistently execute and track for effectiveness. You need to be able to know that:
You’re getting enough quality leads per month.
Where those leads are coming from.
The cost of getting those leads, both from a money perspective and a time perspective
This way you can focus on what’s working and improve or replace what is not.
 

Trackable Lead Conversion System – You must know how effective you are at turning prospects into clients. You should know which prospects are higher quality (convert better and stay longer) and which aren’t.
 

Client Value Maximization System – You can call this what you want, but you must have a systematic way to:
Retain clients
Maximize their value to your business
Provide them the most complete solution for their goals possible
Most fitness professionals do not have this System in place and leave up to half of their potential revenue on the table.
 

Business Operations Systems – The systems for what go on ‘behind the scenes’ in your business, from how you answer the phone or respond to emails to how you clean your facility. A business might get away without these when it’s a one person operation, but they’re critical if you have a staff or want to.
 

Finance Systems – You must have systems to address:
Automated billing
Bookkeeping
Accounting
Taxes & Payroll (if you have staff)
Financial systems routinely either get overlooked by fitness business owners or are handled in a way that eventually costs the business a lot of revenue. Remember, it’s not what you make, it’s what you keep.
 

Hiring & Staff Training Systems – Almost every business owner aspires to have staff, whether it’s adding more trainers or coaches or it’s hiring someone to handle some of the administrative tasks that go into running the business.
 

If your going to have staff, then you need to have systems in place to hire the right people and develop them to do the job that you need done at the highest level possible.
 

Hopefully this gives you some more clear insight into the components of the Business Operating System you need to have in place to run your business at the highest possible level.
 

Obviously, there is far more to it than what I can address in an email, but these components should be present in your Youth Fitness Business. If not, you should immediately start working to build each of these systems.
 

They’re that important.
 

If you’d like to discuss how we can help you with your Business Operating System and in providing you all of those components, click on the link below and let me know. That’s exactly what Athletic Revolution was built to do:
 

Help great coaches build great businesses.
 

You can learn more about Athletic Revolution here:
 

Youth Fitness Business http://www.myathleticrevolution.com/more/
 

Also – with Athletic Revolution you can maintain your own brand while leveraging the best business systems in the industry. A true WIN/ WIN.
 

https://www.myathleticrevolution.com/more/
 

Blueprint to Building Your Ideal Youth Fitness Business Video

Posted on: May 26th, 2012 by IYCA No Comments

 

Youth Fitness Business Building Success

 

Do you wake up each day excited to go to work?

 

I’m sure you are passionate about helping your clients or athletes achieve their goals but are you doing EXACTLY what you want to be doing?

 

Well, if your answer isn’t an enthusiastic YES, then I have something special for you.

 

IYCA Expert Dave Gleason did a presentation where he shares the exact plan he used to dump an unfulfilling career as an In Home Trainer to open his dream facility and build an ultra-successful business serving the hottest market in the industry: Youth Fitness & Sports Performance.

 

http://youth-fitness-specialist.com/

 

In this Free Video you will discover the secrets to never having to work with another single client you don’t love again while building the business or career of your dreams!

 

I wish most fitness pros would enjoy what they do half as much as Dave enjoys what he does… and in this video he’s going to share exactly how he turned his passion into a thriving youth fitness business.

 

Remember why you got into this industry and start loving your career again. Here is a blueprint to how Dave made that happen for him and how you can do it too.

 

Turn your fitness passion into profits starting with this video ->

 

http://youth-fitness-specialist.com/

 

Dedicated to Your Success,

 

Pat

 

P.S. – Check out Dave Gleason’s youth fitness business presentation where he shares his story on how he went from an In Home Trainer who didn’t really enjoy what he was doing to building one of the top youth fitness businesstraining facilities in the U.S. while loving every minute of it.

 

http://youth-fitness-specialist.com/

 

 

Sell ’em what they want, give them what they need!

Posted on: November 6th, 2011 by IYCA No Comments

 

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by Ryan Ketchum

 

The more and more business coaching that I do for IYCA members, mastermind members, and franchisees the more I realize that our training philosophies and mindset sometimes get in the way of us running a great business.   I am prepared to be tarred and feathered, put in the stockades and any other form of medieval punishment that the loyal IYCA readers are going to put me through for delivering the message that I am about to write. 

 

Before you jump to conclusions and go into a tizzy about long term athletic development and building a training foundation I want you to read the entire message.  That is my challenge to you…

 

Before I really get into the idea of selling the customer what they want I have to start by saying that I am on your side.

 

Youth fitness and athletic development should be implemented with the long term development of the athlete in mind.   I am not claiming that you should run your programs any differently than this nor am I urging you to lie, cheat and steal from parents.

 

Take a deep breath and open up your mind for a bit because I am going to feel you in on a little secret that might change your youth fitness business forever!

 

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Coaching Young Athletes Back in The Trenches: Part 1

Posted on: June 19th, 2011 by IYCA 1 Comment

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Coaching Young Athletes – Teaching Again

The funniest thing happened 3 weeks ago…

 

I decided to go back to the grassroots of where I started

Insert/edit linkCoaching Young Athletes

.

 

Now make no mistake, although my ‘full time’ coaching days are about 7 years in the rearview mirror, I’ve maintained a coaching schedule through the entire thick and thin of both developing and running the IYCA.

 

I’ve worked with volleyball clubs, high school football, soccer, track and baseball teams and even moonlighted occasionally as a guest speed and agility instructor for local youth sporting associations.

 

But this summer, I’m heading back to the trenches.

 

 

I met a very young (23), ambitious and capable Coach who owns his own facility not more than 15 minutes from my house – we started chatting and 3 weeks ago, I agreed to take a position as a ‘Coach’ at his up and coming training center.

 

No pay.

 

This time, ‘In the Trenches’ is because I love it, feel obligated (in a good way) to give back and don’t need the money in order to pay my bills.

 

So the summer of 2011 for me, will be back doing what I love most every day:

 

Making young athletes better people.

 

Job #1 has been to review this facility’s current training system and attend live sessions as an observer.

 

To see if there are holes.

 

To understand what is expected of the athletes and staff in this facility.

 

To appreciate what will be expected of me.

 

My first inspected conclusion was simple… For a 23 year old Coach, this guy has got his stuff together very well!

 

In fact, the experience of ‘watching to determine’ got me thinking that I should chronicle to you what this 23 year old does so well… Because most of it is inherent to his personality and not something he’s learned from a textbook, conference or DVD.

 

So consider these heartily as potential inclusions for yourself and your own coaching young athletes habits…

 

(1) Specific Instruction Time

 

Although not IYCA certified when we met, this particular 23 year already understood, embraced and implemented perhaps the most critical of all IYCA Tenants:

 

Don’t Train… Teach.

 

By simply feelings his way through the coaching process, this young man knew instinctively that young athletes are ‘works in progress’ and that the urge to ‘make tired through hard work’ must be tempered by the undeniable need to teach proper execution.

 

His facility is not ‘numbers’ oriented.

 

He does not appease the symptomotolgy requirements for what most consider the hallmarks of quality training with respect to young people (breathless, sweaty, can’t walk the next day).

 

Every one of his training sessions is methodical in the way he teaches complexity through simplicity, prior to implementing an exercise into a given routine.

 

I’ve been very heartened watching this and believe fully that more Coaches need to take an honest look at there programming methods with respect to proper instruction.

 

Come back tomorrow for ‘Part 2’…

 

Everything I Learned in 15 Years In the Trenches… Working With More Than 20,000 Young Athletes:

 

Click Here: http://completeathletedevelopment.com/

 

– Brian

 

Coaching Young Athletes

 

Sport Specific Youth Training: Part 1

Posted on: March 9th, 2011 by IYCA 8 Comments

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Insert/edit linkYouth Training

For Sports

As a given sport evolves and the participants within that sport begin to break records and perform what was once considered impossible, you can be sure that advancements in training and conditioning regimes have occurred within that sport. Very few athletes ever become great sport technicians without the inclusion of a comprehensive athletic development and conditioning program as part of their training package. Over the past decade, the type of training and conditioning performed by young, developing and elite athletes has gone from basic fitness to more functionally- based and developmental activities. Figure skating and all of the disciplines under that umbrella are such examples.

 

Youth Training

 

For example, many training coaches prescribe that their skaters practice landing jumps and performing balance based skills (such as spirals) off the ice. On the other side of the spectrum, there are the ‘athletic developers’ who tend not to concern themselves with producing specified strength gains but instead work more directly at improving the complete athletic profile of the skater. The general conception among these professionals is that the greater degree of athleticism the skater has, the more likely he or she will be able to carry out athletic skills. While traditionalists often incorporate basic and conventional exercises into their training programs, the athletic developers come from a more movement based perspective. This style of conditioning is often referred to as ‘functional’ training, which is in fact a misnomer. Let’s examine that.

 

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Olympic Lifts and Young Athletes?

Posted on: February 18th, 2011 by IYCA 21 Comments

Young Athletes

 

Young Athletes Performing Olympic Lifts?

 

Yes or No?

 

Teach them so you can use them in programming?

 

Recognize space, time and technique limitations so teach ‘3-joint-explosition’ in a different way?

 

Lots of opinions regarding Young Athletes…

 

… And I want to hear yours.

 

Leave your thoughts below:

 

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Youth Fitness Business Top 4 Tips for 2011: Part 2

Posted on: January 5th, 2011 by IYCA 3 Comments

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Youth Fitness Business Top 4 for 2011… Part 2:

 

Youth Fitness Business

 
The 3 T’s… (more…)

Youth Fitness Business Top 4 Tips for 2011: Part 1

Posted on: January 4th, 2011 by IYCA 8 Comments

So here is my ‘Top 4 youth fitness business tips for 2011′ wish list:

1. Look At What Everyone Else is Doing… And Do the Opposite (more…)

Youth Fitness Business: Training Adults is More Difficult – Part 4

Posted on: November 17th, 2010 by IYCA 3 Comments

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youth fitness business

9.) Financial Justification – Most athlete programs are funded by parents or the school system or a possible sponsor. Parents can rationalize spending the dollars on a Youth Fitness Business and on their children more than themselves when it comes to physical fitness. Why? Parents view their children as “still having a chance” to achieve a dream or great feat. This brings us back to the adult client. Why doesn’t an adult view this the same way? Adults cannot justify spending the money on personal training or fitness because they face other expenses where they need to funnel their hard-earned money to. When it comes to personal health, adults try to rationalize with themselves by procrastinating, or trying to get healthier on their own. When they fail, they finally seek out a personal trainer. Certain adults are skeptical of this expense simply because they lack the confidence, commitment, and motivation needed to succeed.

 

Yup, parents will pay for their kids while sacrificing for themselves. True. But the fitness industry generates more than $100 billion every year in the United States alone – people ARE paying for service and product.

 

The youth fitness business /sport training market generates $4 billion annually in the United States (according to the Wall Street Journal). The adult ‘fat loss’ demographic generates 4x that amount. (more…)

Youth Fitness Business: Training Adults is More Difficult – Part 3

Posted on: November 16th, 2010 by IYCA 2 Comments

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Youth Fitness Business vs Adults Continued

Youth Fitness Business

6.) Poor Posture – Let’s face it… adults have been on this earth longer and therefore, have been battling gravity longer. With prolonged static postures at 8-10 hour jobs–combined with inactivity, the typical adult suffers from the most common postural dysfunction: upper and lower crossed syndromes.

 

True, but activity (especially competitive activity) doesn’t lessen the risk or incidence of postural dysfunction, it adds to the matrix of work a Coach must do with young athletes.

 

The one feature present in youth that makes this point even more issue-oriented is the fact that teenagers are in growth. Over-specialization and competitiveness in youth sports have made the time frame of PHV (and beyond) extraordinarily challenging from a coaching, bodily dysfunction standpoint.

 

Conservatively, 60% of the young athletes you will work with are considered ‘sport specialists’ in terms of their lack of multi-lateral development. That degree of over-patterninzation coupled with human growth factors can and does make posture, dysfunction and injury consideration an absolute nightmare at the youth level of coaching.

 

7.) Personalities – Adults are more set in their ways. They present Type A or Type B personalities which force fitness professionals to adjust their coaching style several times per day. Young athletes are typically trained in groups and THEY must adjust to the coaching style. When your 54 year old client is a vice-president of a large investment firm, do you really think he wants to be coached in a manner that invokes he is the “subordinate”? Consider this: a youngster are more coach-able.

 

Couldn’t disagree with this point more. For years, I constructed a personality profile for working with young athletes that was based on the reality of different temperament types – and is the cornerstone of the ‘Art of Coaching’ portion of the IYCA’s Youth Fitness Specialist – Level 1 course.

 

The days of having all your young athletes ‘adjust to your coaching’ are long past. The reality is that coaching young people is about education and developing skill set – that requires an involved process of altering communication styles and understanding learning sequences.

 

Combine that with the rather diffuse nature of a young person’s personality – if you’ve ever trained a 15 year athlete the day after they’ve broken up with their girlfriend or boyfriend, you know exactly what I mean.

 

The IYCA context of personality profile looks like this:

 

  • High Motivation/High Skill
  • Low Motivation/High Skill
  • High Motivation/Low Skill
  • Low Motivation/Low Skill

 

Each personality type requires an extremely different coaching method in order to ensure adequate communication and learning. Moreover, a given young athlete can (and will) change their profile daily. Learning how to work with varying personalities in the same group and managing to keep effective communication and learning moving forward well is the art of what we do.

 

8.) Orthopedic issues – Most adults will present orthopedics problems stemming from past knee surgeries, hip replacements, frozen shoulders, blah, blah, blah. This list is long. The bottom line is adults have not taken care of themselves for longer period of time than today’s youth. Their bodies are weathered. They have neglected their bodies for a longer period of time and therefore, are paying the price now. Fitness professionals need to adjust, modify, and help correct certain aspects of the kinetic chain to make the exercise program enjoyable, pain-free, and effective.

 

My points from #6 stand so no need to re-hash. I will add however, that 99% of young athletes who come to you have had incredibly poor weight room experiences in the past (and may even continue that trend while in your care). Orthopedic issues abound with every young athlete I have ever worked with and although John’s point of adults being in disrepair longer than kids is reasonable, the alternative side of that argument is, yes… but kids are experiencing loads and improper movement patterns that make orthopedic concerns ongoing and ever changing.

 

Become a Youth Fitness Specialist Today —> https://iyca.org/fitspecialist1/

And start your own path to a youth fitness business

 

– Brian

 

 

Youth Fitness Business: Training Adults is More Difficult – Part 2

Posted on: November 16th, 2010 by IYCA 3 Comments

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More Reasons why choose a Youth Fitness business

 

youth fitness business

2.) Sedentary Lifestyle – Most adults that work are inactive due to desk jobs, laziness, or boredom. Unlike youngsters involved in scholastic sports, there is no structure involving financial accountability and job performance. Youth athletes benefit from a different kind of structure. They follow a routine consisting of academia, social thrivers, and sport. So if the expectation is not there, don’t expect adults to get off their couch to do something unless that are forced to.

 

I think I’d be splitting hairs to disagree with this point outright, but it should be noted that most teenagers also sit in desks some 5 – 6 hours per day and compound that issue with homework and TV/video game play in the evening. Professionals who don’t work with young people regularly may be quite surprised to find out how sedentary many young athletes truly are outside of their competitive season.

 

Having said that, I absolutely understand John’s point about sedentary lifestyles and expectations, but to a degree that point could be flipped by suggesting that adults have more incentive to ‘get fit’ due to their advancing age and sense of mortality. I’ve never met a teenager who felt concerned about their health with respect to inactivity – kids, by in large, feel themselves to be ‘bulletproof’ which can make for creating an incentive to become active very difficult.

 

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Youth Fitness Business: Training Adults is More Difficult?

Posted on: November 15th, 2010 by IYCA 1 Comment

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Youth Fitness Business Comparisons

You can (and should) take a look at John’s entire article here.

 

Now, our industry is full of people who seem to enjoy taking shots at their peers. Almost like a sport, they feel somehow empowered and or compelled to lobby opinions at what other people have to say and cloak their oftentimes defaming commentary with “this isn’t personal”.

 

My ‘retort’ article is not anywhere near a ‘shot’ at John. I was just so intrigued by his thoughts and feelings on the matter, I wanted to test the merits of his conclusions based on what I know about developing young athletes.

 

And by ‘testing the merits’ I mean to decide for myself if I think his deductions are correct. Not whether he’s right – he believes he is and I respect that wholly.

 

Below are the enumerated reasons John has outlined as to why adults are more difficult to train. My thoughts are below each point in italics.

 

youth fitness business

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Building a Youth Fitness Business: A – Z

Posted on: November 4th, 2010 by IYCA 5 Comments

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Youth Fitness Business Free report

 

 

It costs you NOTHING to inquire…

 

Not a penny to investigate…

 

What are you missing that has become the fastest growing and most profitable opportunity in the entire fitness industry. Youth Fitness Business??

 

Click Here to Find Out —–> http://www.myathleticrevolution.com/free-report/

 

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Youth Fitness Business Insider [audio]

Posted on: October 17th, 2010 by IYCA No Comments

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youth fitness business

I start this 60-minute audio interview with the business genius Pat Rigsby by saying:

 

“You’re not going to get this information out of any books and you won’t hear this any other place”

 

This is one of the key elements to how Pat and myself have both built successful Youth Fitness business and Sport Training businesses.

 

LISTEN BELOW, RIGHT NOW:

Youth Fitness Matrix

Posted on: September 21st, 2010 by IYCA No Comments

 

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The Youth Fitness and Sport Training market has officially exploded.

 

Trainers, Coaches, Facilities and Health Clubs worldwide have all jumped at this new opportunity to provide quality service to the demographic most in need.

 

And the market has responded.

 

More than 1 million kids and teenagers hired a Personal Trainer last year in the United States alone and as much as $4 billion are spent every year in this country on training and coaching for kids.

 

But as with any new marketplace, the professionals who can claim ‘Specialist’ status will eventually become the go-to-experts for consumers at large.

 

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Back to School with the IYCA

Posted on: September 19th, 2010 by IYCA No Comments

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IYCA Education Time…

IYCA

 

September marks the beginning of yet another long school year for kids all over the world.

 

I remember distinctly the feelings I had as the lazy summer days came to a close and the word ‘responsibility’ started
circulating through my daily thoughts.

 

Responsibility to wake up earlier than I had been used to.

 

Get to class on time.

 

Diligently tend to my homework nightly.

 

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Young Athletes & Motor Skill – Audio

Posted on: September 15th, 2010 by IYCA 4 Comments

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Motor Skill Development & Young Athletes…

 

The cornerstone of progressive training programs.

 

Enjoy this information on young athletes and please be sure to leave a comment below:

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Youth Conditioning Market: The Train Is Leaving…

Posted on: August 25th, 2010 by IYCA 2 Comments

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Youth Conditioning Market: the perfect storm

Fitness Professionals with acumen for business will clearly recognize that the youth conditioning market represents a literal perfect storm in terms of revenue potential and stability.  There are relatively few professionals who specialize in this niche and yet the consumer demand is growing by the day.  In fact, unlike adult-centric demographics, the youth conditioning market contains sub-niches – all of which may satiate a respective Trainers desire to work with certain individuals and not others.

 

The most common opportunities found in the youth conditioning market are as follows –

 

1. Youth Conditioning Sporting Organizations

 

Countless youth conditioning athletic organizations from a range of sports, hire Fitness Professionals specially trained in the art and science of pediatric sport development, to conduct camps and clinics for both the young athletes themselves as well as the volunteer Coaches involved with the association.  The network created being involved in such an endeavor can greatly enhance a Personal Trainers ability to bring private youth clients on in a private setting.

 

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