Archive for “Odds” Tag

Your Youth Fitness Business Operating System

 

Youth Fitness Business Systems

youth fitness business operating systems

 

By Pat Rigsby
 

To run a youth fitness business that functions at a very high level you need the following Business Operating System components in place:
 

An Overall Business Growth Plan – Most fitness businesses approach growth very arbitrarily. They randomly try to do things and don’t really have a plan. It’s very much like the difference between designing a program based on a client’s assessment and goals versus just giving them random workouts.
 

It might work out ok – but the odds of it doing as well as the planned approach aren’t very good.
 

This plan should include:
Knowing who you want to serve
How you intend to reach those people and get them to become clients
A Marketing Calendar to put this into action
 

Specific Business Targets – You need to have targets for the number of leads that you need each month, the closing percentage for those leads actually becoming clients, specific revenue targets and specific profit targets at minimum. There are any number of other target metrics that you can (and should) track, but those are the basics.
 

Trackable Lead Generation System – For you to grow a successful and sustainable business you need to have several lead generation strategies that you can consistently execute and track for effectiveness. You need to be able to know that:
You’re getting enough quality leads per month.
Where those leads are coming from.
The cost of getting those leads, both from a money perspective and a time perspective
This way you can focus on what’s working and improve or replace what is not.
 

Trackable Lead Conversion System – You must know how effective you are at turning prospects into clients. You should know which prospects are higher quality (convert better and stay longer) and which aren’t.
 

Client Value Maximization System – You can call this what you want, but you must have a systematic way to:
Retain clients
Maximize their value to your business
Provide them the most complete solution for their goals possible
Most fitness professionals do not have this System in place and leave up to half of their potential revenue on the table.
 

Business Operations Systems – The systems for what go on ‘behind the scenes’ in your business, from how you answer the phone or respond to emails to how you clean your facility. A business might get away without these when it’s a one person operation, but they’re critical if you have a staff or want to.
 

Finance Systems – You must have systems to address:
Automated billing
Bookkeeping
Accounting
Taxes & Payroll (if you have staff)
Financial systems routinely either get overlooked by fitness business owners or are handled in a way that eventually costs the business a lot of revenue. Remember, it’s not what you make, it’s what you keep.
 

Hiring & Staff Training Systems – Almost every business owner aspires to have staff, whether it’s adding more trainers or coaches or it’s hiring someone to handle some of the administrative tasks that go into running the business.
 

If your going to have staff, then you need to have systems in place to hire the right people and develop them to do the job that you need done at the highest level possible.
 

Hopefully this gives you some more clear insight into the components of the Business Operating System you need to have in place to run your business at the highest possible level.
 

Obviously, there is far more to it than what I can address in an email, but these components should be present in your Youth Fitness Business. If not, you should immediately start working to build each of these systems.
 

They’re that important.
 

If you’d like to discuss how we can help you with your Business Operating System and in providing you all of those components, click on the link below and let me know. That’s exactly what Athletic Revolution was built to do:
 

Help great coaches build great businesses.
 

You can learn more about Athletic Revolution here:
 

Youth Fitness Business https://www.myathleticrevolution.com/more/
 

Also – with Athletic Revolution you can maintain your own brand while leveraging the best business systems in the industry. A true WIN/ WIN.
 

https://www.myathleticrevolution.com/more/
 

Physical Education Injuries: 150% Increase

Physical Education Injuries alarm bells

IYCA Member, Mike Howard, sent me a link to this incredible article.

 

I was floored.

 

Stunned.

 

And completely annoyed.

 

150% increase Physical Education injuries.

 

Read the article and then be sure to leave me your comments about
why exactly you think this has become such a problem.

 

I feel very strongly that I know the answer.

 

And tomorrow I’m going to tell you what it is.

 

But for now, I want to hear your thoughts.

 

Here’s the article:

 

 

New national study finds increase in P.E. class-related injuries

 

Annual number of cases increased 150 percent from 1997-2007

 

Physical education (PE) in schools is one of the main tools used to increase physical activity and to prevent childhood obesity, and PE-related injuries are on the rise. Although increasing physical activity may reduce obesity, it may also increase the risk of injury. While recognizing that PE classes and physical activity are important components in combating obesity, parents and school administrators should remain vigilant for injuries. A recent study conducted by the Center for Injury Research and Policy of The Research Institute at Nationwide Children’s Hospital, found that the number of PE-related injuries to elementary, middle and high school students in the United States increased 150 percent between 1997 and 2007.

 

According to the study, published in the online issue of Pediatrics, the most common PE-related injuries were lower-extremity sprains and strains (23 percent), followed by upper extremity sprains and strains (14 percent) and fractures (14 percent). Middle school-aged children (11-14 years of age) accounted for the majority of PE-related injuries (52 percent). Elementary school-aged children (5-10 years of age) had almost double the odds of a head injury, compared with other injuries.

 

Nearly 70 percent of PE-related injuries occurred while children were participating in six activities (running, basketball, football, volleyball, soccer and gymnastics). Injuries were caused by contact with another person, playing surface, equipment, stationary structures, pulled muscles, overuse and activity-related illnesses such as heat stroke.

 

"The 150 percent increase in PE-related injuries presenting to emergency departments was consistent across gender and age groups. It is unlikely that this increase was attributable to an increase in PE participation," explained study author Lara McKenzie, PhD, principal investigator at the Center for Injury Research and Policy at Nationwide Children’s Hospital and faculty member of The Ohio State University College of Medicine. "Identifying patterns of PE-related injuries is the first step toward preventing them. Injury prevention education should be made a priority for all PE activities, especially for those activities with the highest injury rates."

 

This is the first published study to examine PE-related injuries on a national level. Data for this study were collected from the National Electronic Injury Surveillance System (NEISS), which is operated by the U.S. Consumer Product Safety Commission. The NEISS dataset provides information on consumer product-related and sports and recreation-related injuries treated in hospital emergency departments across the country.

 

IYCA Specialist: Is Your OB-GYN Also A Dentist?

 

 

IYCA is about creating specialists

There are a lot of reasons someone may feel proud of themselves.

 

But I’m not going to bother listing them all right now.

 

I want to cut right to the chase.

 

I did it.

 

You did it.

 

We did it together.

 

We’re making ‘them’ stand up and take notice.

 

We’re forcing them to respond to us and what we have to say.

 

We didn’t ask for their input, but we forced them into taking action.

 

The fitness world is about to embark on something very interesting.

 

The ‘youth fitness’ craze is about to take over and organizations are
going to start having a ‘mission statement’ and ‘solutions’ approach
to the matter.

 

Good.

 

It’s about time.

 

,h3>But there’s two things you have to remember about the IYCA –

 

1) Youth is our ONLY concern. We’re not a buffet. We don’t offer all
things to all people. You wouldn’t go to the OB-GYN if they also
happened to be a Dentist. Specializing means you know that topics
better than anybody else and can provide the correct kind of information
to actually get things done.

 

2) We’re you-centered and Member-driven. Family first. We care about
your successes and achievements more than anyone else. If you don’t
feel that, odds are you’re not paying attention.

 

Case in point….

 

(more…)