Youth Fitness Business Top 4 Tips for 2011: Part 1

So here is my ‘Top 4 youth fitness business tips for 2011′ wish list:

1. Look At What Everyone Else is Doing… And Do the Opposite

This has proven to be some of the best advice I have ever received.

In life, in business in all that I do.

Success does leave clues; there is no doubt about that.

And following the successful lead of others can and does prove worthwhile.

But you can pigeonhole that suggestion far too much.

Don’t just follow a plan blindly.

Think your way through an idea and be prepared to stray away from the road always (or typically) traveled.

Don’t look around and see what ‘is’ (or has been successful) and work to replicate it.

See where the ‘gaps’ are and try to fill them.

Every revolutionary, crusading or thriving venture is nothing more than a past idea re-presented with a twist; something that has made it better, more fitting or more value-added.

Mutineers and Radicals are the only people who have ever created real change in the world…

… And they don’t adhere to pre-fabricated plans without considering how to make them different. youth fitness business

2. Stop Thinking… Just Do It

Likely advice you’ve heard before.

But I’d also be willing to bet it’s the kind of advice you can recite at will and have never really done anything with.

People ‘over-consider’.

You ‘over-consider’.

The world is chalk full of ‘what if’, ‘but what about’ or ‘what happens when’ souls.

Thinking things through is killing you.

Now, this kind of abrasive and forthright concept can (and almost always does) push people towards defensiveness.

“But,” they tell me “there’s nothing wrong with being safe, organized and careful”.

Well, I suppose that’s true. But when those types of ‘common sense’ rationales are applied non-stop, they lead to inaction.

And inaction is the death of every great idea.

I started the IYCA as an idea in 2003.

The ‘what if’ scenarios would have made me dizzy with fear.

The ‘but what about’ thoughts would have forced me to stare with paralyzed horror.

The ‘what happens when’ considerations would have stopped the idea dead in its tracks.

I had a job.

That job was necessary to pay my bills.

I had no capital.

The kind of capital you need to create something of this magnitude.

And I had no clue what I was doing.

The kind of clue you need to build an organization this large and world changing.

The only thing I didn’t do was stop to think.

I just did.

And trust me when I tell you…

If I can create the IYCA, you can create (successfully) whatever it is you want.

That’s a fact.

Part 2 coming up shortly…


Make 2011 your Very Best Year Yet for your youth fitness business 

Don’t ‘Think’… Just Take My Free Gift & Use it To Your Advantage:

Click Here to Claim Your 2011 ‘Free Gift’ Jump Start to Your Dreams —> https://iyca.org/store/



8 Responses

  1. Todd says:

    Brian, thanks for the support and motivation! After passing the Level One YFS, and then purchasing the Complete Athlete program I am ready to take the next step by getting the Level Two YFS cert. Thanks again, keep up the great work.

  2. Brett says:

    Thanks for this. Your #2 is something I’ve heard over and over again, but I’ve finally started following it in the last couple of months and plan on making this year the best both professionally and personally. Keep up the great work and I look forward to reading more of your stuff.

  3. Todd Besier says:

    Brian, enjoy reading your information, but I would really like to talk with someone about working with IYCA. Can you help me with this.

    Thank in advance


  4. Tim Ward says:

    1. All of my friends are looking for jobs or in grad school… I decided to make my own job by joining up with Athletic Revolution. Then I wrote a book… who does that? I did that.

    2. When I signed on with AR, I essentially had just enough money in my bank account to pay the franchise fee. Most people would say to wait or that it was too risky. Oh well.

    Here’s to taking more action in 2011! I’m looking forward to part 2 Brian.

  5. admin says:

    HI Todd,

    The best thing to do would be to send an email to Melissa at support@iycasupport.com explaining in what capacity you’d like to become involved. Melissa will then forward you to the appropriate person.

    Have a great day!

  6. Victoria Nye says:

    Let’s try that again, Brian, I absolutely love your additude. Who cares what everyone else is doing IT IS about what I am doing that matters. Am I making my mark. This is a field full of “professionals” and the good ones will stand out because they WILL be making changes in the lives of those who want it. Let’s face it, Our clients will only have the success that we are willing to put forth ourselves for them. You have to be good at following to be great at leading.
    So my New Year resolution is to lead my clients at being great in who they are and what they do.
    Thanks for being great at who you are and having the straight edge to go for what you want. Nothing is held back with you.

  7. Kelly says:

    Thanks Brian!

    This is just what I’m doing in my community…building my own business that I know will build a healthier future in our kids and stronger community as an end result!

    Thanks for the continued motivation!

  8. Theo says:

    Great wisdom!

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