Archive for “Overweight” Tag

Youth Conditioning Market: The Train Is Leaving…

Youth Conditioning Market: the perfect storm

Fitness Professionals with acumen for business will clearly recognize that the youth conditioning market represents a literal perfect storm in terms of revenue potential and stability.  There are relatively few professionals who specialize in this niche and yet the consumer demand is growing by the day.  In fact, unlike adult-centric demographics, the youth conditioning market contains sub-niches – all of which may satiate a respective Trainers desire to work with certain individuals and not others.

 

The most common opportunities found in the youth conditioning market are as follows –

 

1. Youth Conditioning Sporting Organizations

 

Countless youth conditioning athletic organizations from a range of sports, hire Fitness Professionals specially trained in the art and science of pediatric sport development, to conduct camps and clinics for both the young athletes themselves as well as the volunteer Coaches involved with the association.  The network created being involved in such an endeavor can greatly enhance a Personal Trainers ability to bring private youth clients on in a private setting.

 

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The X & O Factors in Training Young Athletes

 

Training Young Athletes

For the purposes of this article, let me say this:

 

“Kids” is a term I will use to encompass everyone who inhabits the ages of 6 – 18.

 

Athletes and Non-Athletes alike.

 

Miniature superstars, bench-warmers and the overweight, will all be lumped under the same umbrella.

 

And simply stated, I do this because the development parameters of physical stimulus needed for ALL ‘kids’ is the same – at very least in the beginning phases of training spectrum.

 

Training stimulus with this demographic is guided, primarily, by physiology.

 

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Youth Fitness Industry: How to Send The Wrong Message

 

 

Youth Fitness Industry

If you haven’t already, the recent Time Magazine cover story about
the Myth of Exercise is a must read for you.

 

You can access the article here –

 

http://www.time.com/time/health/article/0,8599,1914857,00.html

 

Here’s the one sentence that caught my attention most:

 

"I have exercised like this — obsessively, a bit grimly — for years,
but recently I began to wonder: Why am I doing this? Except for a two-year
period at the end of an unhappy relationship — a period when I self-medicated
with lots of Italian desserts — I have never been overweight"

 

Overweight.

 

Because, of course, in our aesthetic culture, getting "skinny" is the only
reason one would have to engage in physical activity.

 

If you haven’t yet, please read this article.

 

Then, click on the link below, head over to my blog, and tell me
what you think.

 

To me, this is mismanaged information to the highest degree.

 

And I’m dying to know what you think.

 

Leave your comments below…

 

Tired of the same misinformation floating around about exercise and
the youth fitness industry?

 

Time to take a stand.

 

Click on the link below to find out how…

 

http://www.iyca.org/fitspecialist1.html