Archive for “Business Owner” Tag

Sell ’em what they want, give them what they need!

 

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by Ryan Ketchum

 

The more and more business coaching that I do for IYCA members, mastermind members, and franchisees the more I realize that our training philosophies and mindset sometimes get in the way of us running a great business.   I am prepared to be tarred and feathered, put in the stockades and any other form of medieval punishment that the loyal IYCA readers are going to put me through for delivering the message that I am about to write. 

 

Before you jump to conclusions and go into a tizzy about long term athletic development and building a training foundation I want you to read the entire message.  That is my challenge to you…

 

Before I really get into the idea of selling the customer what they want I have to start by saying that I am on your side.

 

Youth fitness and athletic development should be implemented with the long term development of the athlete in mind.   I am not claiming that you should run your programs any differently than this nor am I urging you to lie, cheat and steal from parents.

 

Take a deep breath and open up your mind for a bit because I am going to feel you in on a little secret that might change your youth fitness business forever!

 

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Athletic Revolution

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Athletic Revolution is absolutely exploding nationwide.

 

A 100% done-for-you Youth Fitness & Sport Training facility or program that is just waiting for you…

 

… Waiting for you to join the AR Family and share in the joy of owning a business of your own that has proven effective, successful and fulfilling.

 

Every week, I adore the time I spend chatting with new and soon-to-be-new franchisees – their excitement, passion and care is positively contagious!

 

As a means of making the decision to become an AR Family Member and business owner even easier for you, Pat Rigsby and I have decided to put together an incredibly special offer (that expires December 31 of this year… That’s only 25 days or so from right now).

 

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Children’s Fitness Summit: Your Concerns Answered…

 

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Children’s fitness Success From The IYCA

So the IYCA International Summit is in February.

 

People from all over the world have already registered.

 

But there are still some spots open.

 

I decided to look through our Customer Service email database
today in order to find out what our Members are asking about
with respect to the Summit.

 

Here are the Top 2 questions our Customer Service department
is being asked:

 

1) We’re living in a slow economy and this is the Holidays. How
can I justify spending the money on registration… Not to mention
airfare and hotel costs?

 

Fair concern, but brutally easy answer…

 

In business, timing is absolutely everything.

 

Look at it this way.

 

The majority of business owners out there are cutting expenses
left and right.

 

They’re conserving money and holding back on spending
altogether.

 

Not a horrible strategy in such an unstable economy.

 

But what’s going to happen when the economy gets better?

 

See, now that’s the question professionals in all walks of life
seldom ask themselves.

 

And that shortsighted approach is what keeps most businesses
barely scraping by for years.

 

Conservation of funds in times like these is essential.

 

Limiting spending is a necessity.

 

BUT, successful children’s fitness business owners have the rare gift of being
able to see 3, 4, 6 and 12 months down the line.

 

And here’s what’s going to happen…

 

As soon as the economy turns upwards (which incidentally,
most experts say will take place around March or April of 2009)
consumers are going to start getting very excited and ‘loose’
with their disposable income.

 

It’s human nature.

 

We love to spend money.

 

So as soon as the economy improves, YOUR consumer base
is going to want to start spending at a feverish pace.

 

Now, Business Owner A, who conserved all his money during
the ‘down time’, is literally going to be caught with his pants down
because as consumers start wanting to spend cash, he won’t have
the infrastructure or programs in place to take advantage of it.

 

Conversely, Business Owner B, who was frugal but invested
WISELY on things during the ‘down time’, will have a complete
plan of action in place and ready for when their market wants to
start handing out cash again.

 

Being cautious financially is one thing, but having your eyes and
ears closed to what the future is going to bring is something
altogether different and silly.

 

Successful business owners know that this is the PERFECT
time to invest in their business because the payout is just around
the corner…

 

2) I’ve been to many fitness conferences in the past, how is this
one going to be any different or give me anything more than I
already know?

 

When Pat Rigsby says that he is going to show you EXACTLY
how to make an additional $30,000 in your current children’s fitness training
business next year, I listen.

 

The man literally has a Midas touch with stuff like this.

 

When I tell you that I’m going to show you EXACTLY how
to create profitable speed camps and clinics that will earn you
thousands of dollars and dozens upon dozens of clients, you
better listen!!

 

That’s how I’ve built every single training facility I’ve ever
owned or worked at.

 

I know the process and will be teaching it to you –
"done for you" style.

 

And that’s just a sample.

 

But heck, isn’t that enough?

 

How many conferences have you been that can promise
you an additional $30,000 profit line to your business?

 

I hope I’ve been clear, my friend.

 

And if you haven’t already…

 

Register now while you still can!

 

http://iyca.org/2009summit

 

 

‘Till next time,

 

Brian

 

 

P.S. – Tomorrow is your last chance.
Register by Friday, December 5th and you are guaranteed a
spot in our closed door children’s fitness session –

 

"How to Run Profitable Speed Camps and Clinics"

 

Here’s your exclusive link –

 

http://iyca.org/2009summit