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by Ryan Ketchum
The more and more business coaching that I do for IYCA members, mastermind members, and franchisees the more I realize that our training philosophies and mindset sometimes get in the way of us running a great business. I am prepared to be tarred and feathered, put in the stockades and any other form of medieval punishment that the loyal IYCA readers are going to put me through for delivering the message that I am about to write.
Before you jump to conclusions and go into a tizzy about long term athletic development and building a training foundation I want you to read the entire message. That is my challenge to you…
Before I really get into the idea of selling the customer what they want I have to start by saying that I am on your side.
Youth fitness and athletic development should be implemented with the long term development of the athlete in mind. I am not claiming that you should run your programs any differently than this nor am I urging you to lie, cheat and steal from parents.
Take a deep breath and open up your mind for a bit because I am going to feel you in on a little secret that might change your youth fitness business forever!