9.) Financial Justification – Most athlete programs are funded by parents or the school system or a possible sponsor. Parents can rationalize spending the dollars on a Youth Fitness Business and on their children more than themselves when it comes to physical fitness. Why? Parents view their children as “still having a chance” to achieve a dream or great feat. This brings us back to the adult client. Why doesn’t an adult view this the same way? Adults cannot justify spending the money on personal training or fitness because they face other expenses where they need to funnel their hard-earned money to. When it comes to personal health, adults try to rationalize with themselves by procrastinating, or trying to get healthier on their own. When they fail, they finally seek out a personal trainer. Certain adults are skeptical of this expense simply because they lack the confidence, commitment, and motivation needed to succeed.
Yup, parents will pay for their kids while sacrificing for themselves. True. But the fitness industry generates more than $100 billion every year in the United States alone – people ARE paying for service and product.
The youth fitness business /sport training market generates $4 billion annually in the United States (according to the Wall Street Journal). The adult ‘fat loss’ demographic generates 4x that amount. (more…)