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Archive for “Business Operating System” Tag

Your Youth Fitness Business Operating System

Posted on: June 11th, 2012 by IYCA No Comments

 

Youth Fitness Business Systems

 

By Pat Rigsby
 

To run a youth fitness business that functions at a very high level you need the following Business Operating System components in place:
 

An Overall Business Growth Plan – Most fitness businesses approach growth very arbitrarily. They randomly try to do things and don’t really have a plan. It’s very much like the difference between designing a program based on a client’s assessment and goals versus just giving them random workouts.
 

It might work out ok – but the odds of it doing as well as the planned approach aren’t very good.
 

This plan should include:
Knowing who you want to serve
How you intend to reach those people and get them to become clients
A Marketing Calendar to put this into action
 

Specific Business Targets – You need to have targets for the number of leads that you need each month, the closing percentage for those leads actually becoming clients, specific revenue targets and specific profit targets at minimum. There are any number of other target metrics that you can (and should) track, but those are the basics.
 

Trackable Lead Generation System – For you to grow a successful and sustainable business you need to have several lead generation strategies that you can consistently execute and track for effectiveness. You need to be able to know that:
You’re getting enough quality leads per month.
Where those leads are coming from.
The cost of getting those leads, both from a money perspective and a time perspective
This way you can focus on what’s working and improve or replace what is not.
 

Trackable Lead Conversion System – You must know how effective you are at turning prospects into clients. You should know which prospects are higher quality (convert better and stay longer) and which aren’t.
 

Client Value Maximization System – You can call this what you want, but you must have a systematic way to:
Retain clients
Maximize their value to your business
Provide them the most complete solution for their goals possible
Most fitness professionals do not have this System in place and leave up to half of their potential revenue on the table.
 

Business Operations Systems – The systems for what go on ‘behind the scenes’ in your business, from how you answer the phone or respond to emails to how you clean your facility. A business might get away without these when it’s a one person operation, but they’re critical if you have a staff or want to.
 

Finance Systems – You must have systems to address:
Automated billing
Bookkeeping
Accounting
Taxes & Payroll (if you have staff)
Financial systems routinely either get overlooked by fitness business owners or are handled in a way that eventually costs the business a lot of revenue. Remember, it’s not what you make, it’s what you keep.
 

Hiring & Staff Training Systems – Almost every business owner aspires to have staff, whether it’s adding more trainers or coaches or it’s hiring someone to handle some of the administrative tasks that go into running the business.
 

If your going to have staff, then you need to have systems in place to hire the right people and develop them to do the job that you need done at the highest level possible.
 

Hopefully this gives you some more clear insight into the components of the Business Operating System you need to have in place to run your business at the highest possible level.
 

Obviously, there is far more to it than what I can address in an email, but these components should be present in your Youth Fitness Business. If not, you should immediately start working to build each of these systems.
 

They’re that important.
 

If you’d like to discuss how we can help you with your Business Operating System and in providing you all of those components, click on the link below and let me know. That’s exactly what Athletic Revolution was built to do:
 

Help great coaches build great businesses.
 

You can learn more about Athletic Revolution here:
 

Youth Fitness Business http://www.myathleticrevolution.com/more/
 

Also – with Athletic Revolution you can maintain your own brand while leveraging the best business systems in the industry. A true WIN/ WIN.
 

https://www.myathleticrevolution.com/more/
 

Coaching Young Athletes Back in The Trenches: Part 1

Posted on: June 19th, 2011 by IYCA 1 Comment

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Coaching Young Athletes – Teaching Again

The funniest thing happened 3 weeks ago…

 

I decided to go back to the grassroots of where I started

Insert/edit linkCoaching Young Athletes

.

 

Now make no mistake, although my ‘full time’ coaching days are about 7 years in the rearview mirror, I’ve maintained a coaching schedule through the entire thick and thin of both developing and running the IYCA.

 

I’ve worked with volleyball clubs, high school football, soccer, track and baseball teams and even moonlighted occasionally as a guest speed and agility instructor for local youth sporting associations.

 

But this summer, I’m heading back to the trenches.

 

 

I met a very young (23), ambitious and capable Coach who owns his own facility not more than 15 minutes from my house – we started chatting and 3 weeks ago, I agreed to take a position as a ‘Coach’ at his up and coming training center.

 

No pay.

 

This time, ‘In the Trenches’ is because I love it, feel obligated (in a good way) to give back and don’t need the money in order to pay my bills.

 

So the summer of 2011 for me, will be back doing what I love most every day:

 

Making young athletes better people.

 

Job #1 has been to review this facility’s current training system and attend live sessions as an observer.

 

To see if there are holes.

 

To understand what is expected of the athletes and staff in this facility.

 

To appreciate what will be expected of me.

 

My first inspected conclusion was simple… For a 23 year old Coach, this guy has got his stuff together very well!

 

In fact, the experience of ‘watching to determine’ got me thinking that I should chronicle to you what this 23 year old does so well… Because most of it is inherent to his personality and not something he’s learned from a textbook, conference or DVD.

 

So consider these heartily as potential inclusions for yourself and your own coaching young athletes habits…

 

(1) Specific Instruction Time

 

Although not IYCA certified when we met, this particular 23 year already understood, embraced and implemented perhaps the most critical of all IYCA Tenants:

 

Don’t Train… Teach.

 

By simply feelings his way through the coaching process, this young man knew instinctively that young athletes are ‘works in progress’ and that the urge to ‘make tired through hard work’ must be tempered by the undeniable need to teach proper execution.

 

His facility is not ‘numbers’ oriented.

 

He does not appease the symptomotolgy requirements for what most consider the hallmarks of quality training with respect to young people (breathless, sweaty, can’t walk the next day).

 

Every one of his training sessions is methodical in the way he teaches complexity through simplicity, prior to implementing an exercise into a given routine.

 

I’ve been very heartened watching this and believe fully that more Coaches need to take an honest look at there programming methods with respect to proper instruction.

 

Come back tomorrow for ‘Part 2’…

 

Everything I Learned in 15 Years In the Trenches… Working With More Than 20,000 Young Athletes:

 

Click Here: http://completeathletedevelopment.com/

 

– Brian

 

Coaching Young Athletes

 

Sport Specific Youth Training: Part 1

Posted on: March 9th, 2011 by IYCA 8 Comments

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Insert/edit linkYouth Training

For Sports

As a given sport evolves and the participants within that sport begin to break records and perform what was once considered impossible, you can be sure that advancements in training and conditioning regimes have occurred within that sport. Very few athletes ever become great sport technicians without the inclusion of a comprehensive athletic development and conditioning program as part of their training package. Over the past decade, the type of training and conditioning performed by young, developing and elite athletes has gone from basic fitness to more functionally- based and developmental activities. Figure skating and all of the disciplines under that umbrella are such examples.

 

Youth Training

 

For example, many training coaches prescribe that their skaters practice landing jumps and performing balance based skills (such as spirals) off the ice. On the other side of the spectrum, there are the ‘athletic developers’ who tend not to concern themselves with producing specified strength gains but instead work more directly at improving the complete athletic profile of the skater. The general conception among these professionals is that the greater degree of athleticism the skater has, the more likely he or she will be able to carry out athletic skills. While traditionalists often incorporate basic and conventional exercises into their training programs, the athletic developers come from a more movement based perspective. This style of conditioning is often referred to as ‘functional’ training, which is in fact a misnomer. Let’s examine that.

 

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