Back To School….Food For Thought
Posted on: September 23rd, 2010 by IYCA 1 Comment
Archive for “Health Clubs” Tag
Youth Fitness Matrix
Posted on: September 21st, 2010 by IYCA No Comments
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The Youth Fitness and Sport Training market has officially exploded.
Trainers, Coaches, Facilities and Health Clubs worldwide have all jumped at this new opportunity to provide quality service to the demographic most in need.
And the market has responded.
More than 1 million kids and teenagers hired a Personal Trainer last year in the United States alone and as much as $4 billion are spent every year in this country on training and coaching for kids.
But as with any new marketplace, the professionals who can claim ‘Specialist’ status will eventually become the go-to-experts for consumers at large.
Young Athletes Power Training Myth?
Posted on: June 29th, 2009 by IYCA 4 Comments
Young Athletes and Plyometrics
Almost without exception, every ‘sport-performance training center’ and youth sporting association in North America both markets and incorporates some degree of plyometric conditioning into the routines of the athletes they manage. More often than not, the trainer or coach prescribes an unintelligible series of jumping exercises and can be seen either holding a clipboard and a stop watch as they count and record the number of jumps or foot contacts a young athlete makes within a certain period of time, or barking out commands to the young athletes ‘jump higher’. Plyometric training has become such a ‘catch-phrase’ in the vernacular of trainers and coaches that it is often marketed as a sole measure of distinction for a training facility or individual coach/trainer. Do you know how many sporting clubs, for instance, have told me that they would love to have their young athletes train at my facility, but their Director of Coaching has a ‘plyometric class’ that he/she hosts every week and that’s all the conditioning they need?
Plyometric training has become watered down in North America to such a level that now even basic health clubs have introduced ‘plyometric jumps’ into their general group exercise classes as a means of achieving some measure of ‘high intensity’ training. Jumping and then abruptly stopping and holding a fixed position, jumping and then jumping again after a cursory pause or being taken through a series of jumping exercises without being taught proper execution of either the jumping or landing phases respectively are simply gross misappropriations of what plyometric training is or how it should be applied.
"State of the Youth Fitness Industry" – A Must See…
Posted on: May 6th, 2008 by IYCA 22 Comments
I was honored to be asked to present at one of the most important and telling youth fitness events in recent memory.
And this was as exclusive an event as I have ever seen.
170+ INVITED guests representing the largest and most influential health clubs and fitness organizations in the world.
And I had a literal ‘birds eye view’ of the entire proceedings.
I was one of only fifteen of the most esteemed and highly decorated fitness professionals to give their thoughts as to where this industry is headed.
And I was absolutely blown away by what I heard.
Dumb founded really – because I realized that I was on the ‘right track’ in terms of the Youth Fitness industry’s future.
But are you?
If you plan to be involved in the fitness and sport training industry for any length of time then you need to hear what was said at this conference.
This video is a re-count of what I heard and saw.
The industry is changing and I wanted to give you a private heads up so you don’t get left behind.
Now if you are TRULY serious about your career and being on the forefront of where this industry is going then read this next portion very carefully…
I have created an action plan for you.
You just heard all the new revelations as to where the industry leaders feel they want to take us.
You can spend weeks or even months reacting to the information and trying to formulate a game plan…or you can just listen to me tell you EXACTLY what you need to do next.
The fastest growing industry in the entire world is set to go through an unprecedented revolution…
And this is your ‘ticket’ to make sure you stay ahead of the curve and on the cutting-edge of the market.
Leave your email and name for me in the box below and tomorrow I will email you a complete and utter road map for what you have to do next…