Youth Fitness Business: Training Adults is More Difficult?

Posted on: November 15th, 2010 by IYCA 1 Comment

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Youth Fitness Business Comparisons

You can (and should) take a look at John’s entire article here.

Now, our industry is full of people who seem to enjoy taking shots at their peers. Almost like a sport, they feel somehow empowered and or compelled to lobby opinions at what other people have to say and cloak their oftentimes defaming commentary with “this isn’t personal”.

My ‘retort’ article is not anywhere near a ‘shot’ at John. I was just so intrigued by his thoughts and feelings on the matter, I wanted to test the merits of his conclusions based on what I know about developing young athletes.

And by ‘testing the merits’ I mean to decide for myself if I think his deductions are correct. Not whether he’s right – he believes he is and I respect that wholly.

Below are the enumerated reasons John has outlined as to why adults are more difficult to train. My thoughts are below each point in italics.

(more…)

Kids Fitness: My 15% Rule

Posted on: January 13th, 2009 by IYCA No Comments

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Kids fitness Education Success

I spend 75% of my time with resources from trusted names I know are
great kids fitness trainers.

I spend 15% of my time with resources from trainers I have never heard of.

I spend 10% of my time with resources that I completely disagree with.

This system has been the secret to my success.

In my 10% category, I force myself to learn something about a training
philosophy or exercise program that, at face value, I have no use for.

How different is that from most kids fitness trainers?

Do you ever spend time with training resources that you know you don’t
agree with, or do you brush them off as ‘not worth your time’?

The method to my madness is simply this –

I can never learn enough.

By reading a book or listening to an audio CD about a training style that
I disagree with, one of two great things happen.

Either I learn something I didn’t know (which often happens when you
actually read a book that you didn’t think you were going to like) or I
reaffirm and become more closely connected to the belief-system that I
already had.

Learn something new or validate that your system is the right one…
how is that anything but a positive experience?

The 15% category is reserved for trainers that I have never heard of before.

Why?

Because some of the best trainers I have ever met are simply NOT
household names.

They don’t have websites, they don’t market themselves and they don’t
try to become well known.

They just train people and then publish what they know to be true.

Professionals like David Jack and Carlos Alvarez come to mind.

David runs a CATZ training facility near Boston and Carlos is the Head
Strength Coach for a prominent high school in Ohio.

Both spend roughly 50 hours a week training young athletes from various
sports and kids fitness programs— and they do so successfully.

David has sent countless high school graduates on to successful college
careers and Carlos is responsible for the fitness levels of the 2007 National
High School Champion football program.

They don’t broadcast themselves.

They don’t have websites.

They don’t ‘beat their own drums’.

But they’re incredibly talented and insightful Coaches who know exactly
how to develop top level athletes.

And they’re both speaking at my International Summit in February.

Two guys in your 15%.

Two guys who know exactly what it takes to be the best.

And two guys you will absolutely never learn from again if you aren’t
at the IYCA Summit.

Something to consider…..

http://www.iyca.org/2009summit

– Brian