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Archive for “International Summit” Tag

Youth Fitness: Inventory

Posted on: July 26th, 2010 by IYCA No Comments

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Youth Fitness: Find out how to get ahead of the competition

 

youth fitness

Okay, the inventory is set and ready to move!

 

And here’s what I’ve got for you:

 

1) Closed-Door: How to Create Profitable & Effective Speed Camps

 

On the Sunday of the 2009 IYCA International Summit, I did a 4-hour closed-door presentation along with Pat Rigsby:

 

:: How to Teach Deceleration & Acceleration (6-Step Sequence)

 

:: How to Prepare Athletes for Speed Combine Camps

 

:: How to Create Programs that Are Effective in 1, 2 or 7 Day Speed Camps

 

:: How to Write & Send Press Releases So You Get in the Paper & on TV

 

:: How to Create Free Community Events that Lead to BIG BUCKS

 

This seminar was wildly successful and became an international smash hit.  Not just because of what I taught about effective Speed & Agility Training, but because I revealed my own formula for creating weekend Speed Camps that routinely generated as much as $10,000!!

 

—> Click Here Right Now for 83% Savings

 

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Kids Fitness: Top 3 Reasons to Play Simon Says

Posted on: July 5th, 2010 by IYCA 1 Comment

Kids Fitness

I’ve just released a very special video of one of my favorite presenters in the world of sport and  kids fitness training, Lee Taft.

 

kids fitness

https://iyca.org/dvds/lee

 

It’s from the 2010 IYCA International Summit, where Lee started off his presentation by playing Simon Says for kids fitness with the entire audience – all 300 of us!!

 

But it wasn’t all fun and games as he made some incredibly valid points before he took us through the game:

 

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Training Young Athletes & Hmmmmm?

Posted on: December 15th, 2009 by IYCA 7 Comments

Training Young Athletes

by Toby J. Brooks, PhD, ATC, CSCS, YCS-2, PES
Director of Research & Education – IYCA
Owner – www.nitrohype.com

 

Two Youth Fitness Things That Make Me Go HMMMMMMM?

 

I’ll admit it. I am older than much of the IYCA “core” demographic. After attending last year’s First Annual International Summit in Louisville, I walked away feeling somewhat surprised that I was actually experienced enough (read: old enough) to be considered a veteran in the field. That said, I am old enough to remember when The Arsenio Hall Show was the late night show to watch. One of my favorite bits was his now infamous “Things that make you go ‘hmmmmm?’” To further demonstrate how “seasoned” I am, also remember when a song of the same name by C & C Music Factory was getting heavy airplay in the rotation at my local pop station. Since I always get a little nostalgic during the Christmas season, I thought it appropriate to “blow the dust off” Arsenio’s bit and give it a youth fitness slant. So, without further ado, I give you “Two Youth Fitness Things That Make Me Go ‘Hmmmmm’.”

 

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My Top 4 Reasons For Attending the 2010 IYCA International Summit

Posted on: November 11th, 2009 by IYCA 1 Comment

IYCA International Summit


1) Earn Valuable CEU’s:

 

Just for coming to the 2-day main event, you will receive a full 12 CEU
credits from the IYCA.

 

That’s enough to renew whatever level certification you’re on with us.

 

In addition to that, we are in the process of becoming accredited through
NSCA, NASM, ISSA and more.

 

A world-class education PLUS critical continuing education credits that
you can apply to multiple fitness organizations.

 

I can’t think of a better ‘bang for your buck’ than that!!

 

–> Reserve Your Seat At the IYCA Summit Today!

 

 

2) Your Future in the Fitness Industry:

 

According to the ACSM, the Top 10 fitness trends for 2010 include two
specific demographics that the IYCA International Summit is being based
on:

 

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IYCA Summit – FAQ’s

Posted on: November 10th, 2009 by IYCA 16 Comments

>IYCA Summit

Whether you were at last year’s

or not, you’re bound to have some questions about our 2010 event.

     Why should you attend?

      Will you obtain CEU’s?

      Why is it less expensive than last year?

      Will you become certified through the IYCA for attend?

I’ve got all your answers here!

1) Why should I attend the IYCA International Summit in 2010?

Honestly, I could spend all day answering this one.

Let me list some bullet points for you –

The Speakers & Education:

  •       Carlo Alvarez is a former Major League Baseball Coach and considered
          the very best high school Strength Coach in the country.

  •      David Jack received a standing ovation at last year’s IYCA Summit because his
          seminar on ‘Mentoring Young Athletes’ was so cutting and innovative.
  •       Nick Berry has created multiple businesses in the fitness industry and
          developed systems to see them ALL become profitable and revenue-rich.
  •       Pat Rigsby is considered the finest and most knowledgeable marketing
          guru in the fitness industry today.
  •       Dr. Kwame Brown has created a pre-adolescent fitness program called
          ‘FUNction’ which is currently the most on-demand and successful
          fitness initiative in the entire country.

Think any of these experts can help with your training and business
issues or questions?

Think you could learn some stuff from them that will make you a better
Coach and more money literally overnight?

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Claim Your Seat at the 2010 IYCA International Summit

Posted on: November 10th, 2009 by IYCA No Comments

 

 

IYCA International Summit

How can you begin to know what it feels like to attend the Super Bowl unless you’ve actually been there?

 

The World Cup of Soccer?

 

A concert or ballet that inspires you to create a bigger life for yourself and moves you beyond what words could express

 

Sometimes, you just have to experience it for yourself.

 

Yes, the IYCA International Summit will give you the very best, most cutting edge and world-class training information imaginable.

 

Yes, the IYCA International Summit will give you the most current, success-proven and guaranteed business information possible.

 

The speakers we have booked are the best in the world at what they do.

 

The education we’re going to offer will positively change your career.

 

But maybe bigger than that is the inspirational lift you will get from attending this once-a-year event.

 

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Coaching Young Athletes Too Much or Not Enough?

Posted on: July 30th, 2009 by IYCA 12 Comments

 

 

Coaching Young Athletes

I have long contended that too much coaching when it comes to working
with very young athletes is far worse than not enough instruction.

 

Give them ideas of what it is you want.

 

Offer more instruction if they need it.

 

And then let them play.

 

Allow them to figure it out.

 

This process builds Athletic Intelligence and gives very young athletes the
ability to warehouse knowledge through a trial and error sort of way.

 

Do you agree?

 

Disagree and want to explain why?

 

Please watch this two minute video during which I explain how to correctly be
Coaching Young Athletes the process of deceleration.

 

Give it a watch and leave your comments below. I really want to know your
thoughts on the matter.

 

 

At this past February’s International Summit, I, along with ten of the most
well-known and gifted Youth Fitness Specialists in the world, offered information
about training, nutrition and business during a 3-day event that has been called
"One of the Best Fitness Events Ever"

 

::Dr. Kwame Brown – The Art of Play
:: Pat Rigsby – Marketing for a Youth Fitness Business
:: Nick Berry – Business Systems for Youth Fitness
:: Carlo Alvarez – Creating Championship High School Programs
:: Dr. Chris Mohr – Nutrition for the Young Athlete
:: Lee Taft – Speed & Agility Training

 

Click Here Now to witness this landmark event for yourself

 

This is Why He’s Successful In Youth Training

Posted on: May 26th, 2009 by IYCA No Comments

Aaron Larmore gets youth training.

 

That’s why he’s experiencing the success he is.

 

:: Current IYCA Member of the Week

 

:: Owner of the amazing, massive and successful ‘Fit 2 Live’ gym in Iowa

 

:: Profiled in the Iowa City newspapers virtually every week

 

:: Has a WAITING LIST for his summer sports youth training program

 

 

Did I mention that Aaron is only 26 years old?

 

Pretty impressive, isn’t it?

 

I suppose you could argue that some people just have ‘it’, you know.

 

Success is something they are.

 

Whatever they touch just works.

 

Well, at the risk of sounding mean, that isn’t at all true for Aaron.

 

Yes, he is a very capable Coach.

 

Yes, he’s smart and intuitive with his business.

 

Yes, he is an incredibly hard working man.

 

But do you know why Aaron has experienced such amazing success?

 

Because he never, EVER stops learning or spending money on information.

 

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Your Extra Bonus – Youth Speed Camps That Work

Posted on: May 18th, 2009 by IYCA No Comments

 

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Youth Speed Camps success

So you know that the first annual IYCA International Summit was an
absolute monumental success.

 

You’ve read the comments from our attendees and seen a few video
clips from some of the presenters.

 

But there’s something I haven’t told you yet.

 

Technically, the Summit was a 2-day event.

 

Groundbreaking information from some of the most incredible and
successful Coaches and business moguls in this industry spread
out over an amazing 2-days.

 

There was however, a third day to the Summit.

 

One extra day of information.

 

And only a handful of Summit attendees got a chance to be live and
experience this in person.

 

On Day 3, I gave a 3-hour presentation on two topics that are near
and dear to me…

 

1) The Real Secrets of Speed Training

 

2) How to Run Effective & Profitable Speed Camps

 

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Speed Training That Works

Posted on: May 13th, 2009 by IYCA 7 Comments

 

 

Speed Training with young athletes

 

 

The DVD’s from my first annual International Summit will be released
in just a few short days.

 

The amount of information you will receive on strength training, programming,
speed training and agility development AS WELL as guaranteed business strategies
that work will absolutely stagger you…

 

… Stay tuned!

 

– Brian

Youth Fitness: Why Coaching Matters

Posted on: May 12th, 2009 by IYCA 1 Comment

 

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Youth Fitness Coaching Counts

 

The DVD’s from the IYCA Youth Fitness International Summit will be made available
next week.

 

If you weren’t there, you missed out on an event that was considered
‘Life Changing’ by many in attendance.

 

Watch for my announcement in a few days and be sure to pick up
your complete copy of the First Annual IYCA International Summit.

 

Youth Fitness Industry Pride…

Posted on: May 5th, 2009 by IYCA 4 Comments

 

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Youth Fitness Industry

So tomorrow I’m off to Providence Rhode Island.

 

For three years now, I’ve been honored to have a place on the
esteemed ‘Speakers Panel’ for Perform Better.

 

In my mind, one of the preeminent organizations in our youth fitness industry,
it has been a sincere pleasure to share the stage with such
industry icons as Juan Carlos Santana, Mike Boyle, Gray Cook,
Alwyn Cosgrove and Al Vermeil.

 

But something is very different about this years Perform Better
tour.

 

I’m still speaking at all the events.

 

Rhode Island this month.

 

Chicago next.

 

Long Beach in July.

 

But this year, I’m traveling to each of those locations one day
early in order to present a private Level 1 Youth Fitness Specialist
certification to attendees.

 

Perform Better decided a few months ago that the IYCA and its
message to the youth fitness industry, is worth that much.

 

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IYCA International Summit: A Life Changing Event…

Posted on: April 29th, 2009 by IYCA 2 Comments

 

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IYCA International Summit DVD’s are almost ready.

 

I’m about 4 or 5 days away from being able to let you get your hands
on what has been called "one of the greatest fitness events ever."

 

And that’s why I’m able now to show you this short video.

 

25 year industry vet and international fitness legend, Billy Corbit, gave
the keynote introduction at my first annual IYCA International Summit.

 

The passion, energy, emotion and dedication is absolutely palpable.

 

Watch and see exactly what I’ve been telling you about –

 

 

"I just wanted to let you know that the IYCA Summit was by far
one of the very best fitness conferences I’ve ever attended. Thank
you so much for everything you’ve done to create the IYCA and
also for presenting such a fabulous weekend of incredible speakers!
During the two days, I learned so much about youth fitness and it has
truly given me a new and very real perspective on my fitness coaching.
As others have said, the Summit truly was life-changing!"

 

– Doretta Reily (Summit Attendee)

 

 

IYCA International Summit DVD’s are coming soon…

 

 

The Truth About Training High School Athletes

Posted on: April 24th, 2009 by IYCA 4 Comments

 

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High School Athletes

 

 

If you want to see more on high school athletes don’t worry

 

P.S. – The complete IYCA International Summit DVD’s are coming soon…
VERY soon. The experience was incredible, the atmospehere electric and
the information unbelievable.

 

Your front row ticket to all of it is coming soon.

 

Watch for an email announcement over the next week or so…

 

Children’s Fitness: 3 Career Tips

Posted on: March 12th, 2009 by IYCA No Comments

 

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Children’s fitness is what your missing

Without pulling punches or beating around the bush, I’m going to
give you a straight look at something today.

 

Why you need to become a Youth Fitness Specialist through
the IYCA.

 

Do yourself a favor and read this entire post – it’s short, succinct
and very much to the point.

 

But the impact it could have on your career is tremendous.

 

 

Reason # 1 – Belong to Something Bigger

 

As a Fitness Professional and Coach, your career is very much an
isolated one.

 

Yes you have your clients and certainly you have some colleagues,
but what kind of professional support and daily inspiration do you
have?

 

The hours can be very long and the pay often insignificant.

 

What keeps you going and motivated?

 

Taking on yet another client who wants to drop a ‘few pounds’ or
look ‘better in a bathing suit’ just can’t stimulate you forever.

 

That’s one of the primary reasons this industry has such a high
turn over rate – Fitness Professionals either burnout quickly or
end up losing motivation all together and opt of move on.

 

Imagine instead feeling like this everyday –

 

"I am honored to be a part of such an AWESOME organization!
To walk into the Summit and to be in the room with over 200 like
minded, passionate individuals who care about youth fitness is
beyond words. The IYCA is a global family and one I am proud to
be a part of. I cherish each and every family member that I met
and look forward to learning and sharing from all in our family"

 

** Written by IYCA Member Lisa Aguilera after attending our recent
International Summit.

 

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IYCA International Summit: I Admit to Being Emotional

Posted on: February 18th, 2009 by IYCA 4 Comments

 

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Tomorrow I’ll be in Louisville and kicking off the first IYCA International Summit.

 

More than 200 attendees from all over the world will be there.

 

And I admit that this is going to be an emotional time for me.

 

I founded the IYCA back in 2003.

 

Released it to market in late 2005.

 

The struggles have been many and the uphill climb steep.

 

But I wouldn’t have changed even one experience.

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Secrets to Young Athlete Rentention

Posted on: February 3rd, 2009 by IYCA 4 Comments

Here’s a brief look at the IYCA Young Athlete system –

 

1) Young Athlete Training SYSTEM, not Training Session

 

School is a ‘system’ that takes years to go through.

 

Parents understand that and are more than willing to pay
and commit their kids into a program that develops them
over time and through progressive phases.

 

This is your selling point for a young athlete.

 

 

2) Per MONTH Fee, Not Per Session Payments

 

Lock the young athlete<,u> in for longer durations by having them
commit to between 4 – 12 month training packages in which
the monthly fee will be significantly less than a per session
rate.

 

Parents love the ‘price break’ and are more than willing to
keep their kids enrolled in your program.

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Youth Conditioning Programs Tip of the Week

Posted on: January 23rd, 2009 by IYCA 2 Comments

 

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Youth Conditioning Programs

Why hold on to the ‘norm’?

 

What’s the point of doing what everyone else always has?

 

Case in point.

 

I’ve worked with literally dozens of different high schools
over the past several years and almost always have been
asked to ‘add’ to there already existing programs rather
than re-create a system that I know will work better.

 

It takes time, but eventually the Coaching staff come to
learn that my style of athletic development works better
than what they currently have and turn the reigns
completely over to me.

 

And when that happens, do you know what my first step
is in changing the face of their youth conditioning programs and methods?

 

I separate the freshmen from everyone else.

 

High school represents a perfect developmental model.

 

4-years of having the same athletes – guaranteed.

 

So rather than making the young 14 year olds perform the
same lifts as the 18 year old seniors (and with the same
zeal of heavy loads) I remove them from the equation and
train them as a separate group.

 

We work on things like summation of forces, lift technique
and speed/agility basics.

 

This gives them a solid foundation on which to grow and
ensures they don’t get caught up in the ‘how much can you
lift’ world of high school athletics.

 

By the time they are sophomores, they are much better
equipped to handle loads and perform lifts with more
accuracy and precision.

 

Now this methodology flies in the face of what most high
school athletic programs do.

 

But trust me when I say that it’s a much superior system.

 

Don’t be afraid to go against the ‘norm’ with Youth Conditioning Programs.

 

Carlos Alvarez, looked at as the best high school
strength coach in the entire United States, will be discussing
topics just like this one next month at our International Summit.

 

MORE than worth taking a look at –

 

http://www.iyca.org/2009summit

 

 

 

Have a great weekend!

 

Brian

 

 

 

Youth Fitness Training and Business Thoughts: Day 1 Was a Success…

Posted on: January 22nd, 2009 by IYCA 1 Comment

 

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Youth Fitness Training lessons from Obama

Yesterday I wrote about the ‘winds of change’ as Barack
Obama took office as President of the United States.

 

Did you catch any of the headlines or stories about what
he did in his first day on the job?

 

Without going into any details, simply put, he made changes.

 

And whether you like his politics or not, he promised change
and on Day 1, certainly delivered.

 

Now, here’s what I like about that….

 

He sent a clear and defining message that he intends to
take action.

 

It would be very easy to blame the economic crisis on the
past administration.

 

Simple to throws his hands up and say ‘well what am I
supposed to do’ with the war in Irag.

 

Or easier yet to cry innocent on the obvious dislike that
occurs between political parties in this country rather than
try to build bridges and close gaps.

 

But instead, he’s opted to take action.

 

And while the history books have yet to reveal the scope
of his Presidency’s success, I can assure you that the
only people who ever become successful in this world
are the one’s who don’t point fingers, created excuses
or blame circumstances for their plight in life.

 

They take responsibility for it all, understand that they
are in charge of their own destiny’s and act on what
they know will serve them.

 

The IYCA International Summit will be a landmark event.

 

Cutting edge information related to youth fitness training and youth fitness business
development.

 

Sure fire strategies to increased profits and career
advancement.

 

Better yet, a comprehensive manual that we are quietly
calling the ‘Blueprint for Success Book’ – a literal step-
by-step manual for what you do the second you walk out
the door from the Youth Fitness Training Summit in order to put what you
learned into action.

 

In short, a weekend full of guarantees.

 

So…

 

Why aren’t you coming?

 

Success only comes to those youth fitness training business owners who take action.

 

Period.  End of story.

 

Register now by clicking on the link below –

 

http://www.iyca.org/2009summit

 

 

 

Brian