Archive for “Dad” Tag

Youth Fitness and Politics… I Never Expected This

youth fitness

Mixing Youth Fitness & Politics doesn’t seem like a good idea to me.

 

But today, I’m taking a chance and risking a lot.

Here’s the thing, I’m fed up, overwhelmed by stupid and entirely annoyed.

 

But all at the same time, I really don’t know which side of the fence I sit on.

 

I sat glued to the TV playing absently in the background of my gym during a workout last week.

 

The opening sentence of a commercial caught my attention:

 

“The government thinks my child is fat, so decided it wants me to pay for that!!”

 

Yup… I was listening HARD after hearing that.

 

And here’s the gist of the message contained in the 90 second commercial:

 

Because of the rise in youth obesity, certain States within the U.S. have started adding additional taxes to the purchase of items such as soft drinks, sugar waters and certain ‘sports’ drinks.

 

Many families are against it, suggesting that the government has absolutely no place in deciding what they should or shouldn’t buy based on making some goods over-expensive with tax and therefore potentially out of budget.

 

Now… Here’s my take…

 

Politically, I want the government interfering with my life as little as possible.

 

Safe neighborhoods, freedom from crime and terrorism, clean drinking water and that’s about it!

 

I’ll take care of the rest myself.

 

So at first glance, I want NOTHING to do with specific tax measures placed on certain foods. Even the unhealthy ones.

 

It just doesn’t feel right.

 

BUT…

 

At what point is an external solution necessary in some capacity?

 

If parents continue their ignorance and/or stupidity, where will that leave their child in 10 years?

 

I’ve always considered Youth Obesity to be the most acceptable form of child abuse – and if you agree with that, then forced outside assistance is NECESSARY.

 

A child doesn’t ask to be beaten by his Mom or Dad.

 

But he or she also doesn’t ask to weigh 100 pounds by the age of 7 either.

 

And if a child was being beaten physically, as a society we would ALL want to run to the rescue of that young, defenseless person.

 

Why wouldn’t we here?

 

And here’s another way of thinking about it…

 

In many States, CIGARETTES have become an incredibly taxed purchase as a direct way of reducing smoking in both young and adult populations.

 

If they can’t afford them, they can’t smoke them.

 

Anyone complaining about that government intrusion?

 

So… I sit undecided (although leaning towards one direction).

 

What say you on this hot youth fitness topic?

 

Please, don’t be shy or brief – say what you feel:

 

 

– Brian

 

  

Children’s Health & Lucky Charms – Is This Good or Bad?

 

 

Children’s Health

Children’s Health, a new magazine as part of the "Men’s Health" brand,
will be released soon.

 

I’m interested.

 

Anxious.

 

Curious.

 

A new and improved trend or more of the same fluff?

 

It’s very easy to throw stones.

 

In fact, one of the biggest lessons my Dad ever taught me was about
that particular issue.

 

"It’s easier to throw a brick at a house than it is to build one yourself"

 

Dad’s words have always been a staple in my professional life.

 

So, without opinion, criticism or negative talk, I offer you this one
sentence.

 

It appeared in an article about the impending Children’s Healthrelease.

 

"… 15 pages of advertisements in the first 112-page issue. Seven
of those came from General Mills, selling children’s cereals like Lucky
Charms, with 11 grams of sugar per serving…"

 

So, what say you?

 

Respond from the gut.

 

Yes…. Of course I have my thoughts on the matter.

 

But I truly want to hear what you think.

 

Click below and tell me…

 

Youth Fitness Specialist – Level 1 Certification Course
Click Here to See to Hear What Our Graduates Have To Say

IYCA International Summit: I Admit to Being Emotional

 

 

Tomorrow I’ll be in Louisville and kicking off the first IYCA International Summit.

 

More than 200 attendees from all over the world will be there.

 

And I admit that this is going to be an emotional time for me.

 

I founded the IYCA back in 2003.

 

Released it to market in late 2005.

 

The struggles have been many and the uphill climb steep.

 

But I wouldn’t have changed even one experience.

(more…)

Youth Fitness Certification Is Almost Here

 

 

It’s D-Day for you, my friend…

 

One of those ‘no turning back now’ moments we all face from time
to time.

 

I’m ready to come clean.

 

And here it is…

 

Youth Fitness Certification From IYCA

My life has changed like you wouldn’t believe over the past 4
months.

 

Changes that I really never expected.

 

To say that I am sorry they came would be a lie, though.

 

Where my life is now is just so much better and more focused
than it ever has been before.

 

And if you’ve met me at some point in the past, you know how
big a statement that is.

 

I’ve always been a ‘glass half full’ kind of guy.

 

Ever since that day my Dad told me what has now become a
famous quote in our industry:

 

Some view things as they are and say, why?

 

I dream of things that have never been and say, why not?

 

I have been a dedicated and ‘never-say-die’ kind of man since
then.

 

And it’s extended into my professional life.

 

Why can’t I lead an industry into a new realm of greatness through our Youth Fitness Certification?

 

Why can’t I be the guy who tells people to stop bickering about
which methodology works best and instead focus on communicating
and developing relationships with their young clients?

 

Why can’t I create a revolution that inspires every fitness
professional on the planet to take action.

 

The fact is… I can (thanks Dad!).

 

And what started 4 months ago is coming to a climax for you right now.

 

I’ll be brief in the summary:

 

I’ve turned the IYCA into a cutting-edge organization that is
built on PROVIDING FOR people… Not ASKING FROM them.

 

Paying for educational materials is fine.

 

Keeping current with CEU’s is great.

 

But what have my membership fees gotten me?

 

What has ‘belonging’ to various certification company’s ever
done for my career?

 

Why are they all so faceless and sterile?

 

What started 4 months ago was a literal revolution in my brain.

 

One of those ‘flickering ideas’ that eventually starts taking
shape…

 

Build the IYCA into an organization that people are PROUD to be
part of because:

 

You providing a ‘personal touch’ is at the core of the mission

 

You don’t ‘over charge’ – you ‘over deliver’

 

You create actual opportunity, jobs and professional growth

 

You allow people to teach your concepts worldwide and get paid

 

You teach professionals how to run successful businesses

 

The kind of hands-on success mentoring that doesn’t exist now in
our industry.

 

The revolution has started and you’re about to become part of it.

 

Later this week, I will let you in on the little secret that the
entire fitness industry has been talking about…

 

YOUR chance to become certified through the IYCA Level 1 Youth Fitness
Specialist course.

 

And it will be a very exclusive offer for you.

 

Through my professional colleagues, over 750,000 fitness
professionals throughout the world find out about our
Level 1 course each month.

 

And they are all hungry to jump on board.

 

Not only is ‘youth fitness and sport training’ considered the
number one exploding niche in our industry, but the IYCA has
become the one organization that provides you with MUCH MORE
than just some letters after your last name.

 

Here’s the problem…

 

… And this is fair warning so you can’t be upset if you get
left behind.

 

750,000 will receive the invitation every month.

 

But we only allow 500 to "get in".

 

Quality Service

 

Quality Customer Care

 

Quality Control

 

Quality Attention

 

I’ve taken a personal inventory of the IYCA’s human resources
and determined that ‘500’ per month is our max number of members at this
point.

 

At 501, our ability to serve you better than any other
organization on the planet starts to falter.

 

And I won’t have that.

 

So consider this your very fair and very reasonable warning.

 

Stay by your emails this week.

 

Sometime over the next few days, I will open the door for you.

 

The Level 1 Youth Fitness Specialist certification will be
offered to you and your career will change forever.

 

If you’re somewhere between 1 – 500, that is.

 

Look for an email from me ( Brian Grasso) that says in the
subject line –

 

The Revolution Has Started

 

Open that email and be prepared to take action.

 

Want to see how big the IYCA is getting?

 

Read this testimonial…

 

But then, READ WHO IT’S FROM:

 

* * * * * * *

"Brian Grasso is a voice of reason and beacon of hope for anyone
who wants kids to develop fitness patterns for life"

Tom Farrey, ESPN

* * * * * * *

 

ESPN, my friend.

 

Getting the picture yet?

 

When is the last time you heard a youth fitness certification company
being endorsed by a major sporting media entity?

 

And only one year after being profiled in Newsweek?

 

Be sure to check your email in-box this week…

 

YOUR Revolution is about to start…

 

 

‘Till next time,

 

Brian