Posted on: May 12th, 2009 by IYCA 1 Comment
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If you weren’t there, you missed out on an event that was considered
‘Life Changing’ by many in attendance.
Watch for my announcement in a few days and be sure to pick up
your complete copy of the First Annual IYCA International Summit.
Posted on: February 26th, 2009 by IYCA 3 Comments
Personal Trainer = Someone who works with a client to plan or implement an
exercise or fitness program.
Coach = Someone who gives instruction, advice or direction.
As defined by Webster’s Dictionary.
Much has been discussed about my use of the term ‘Coach’ in favor or the word
‘Trainer’ when describing myself as well as IYCA certified professionals.
And I have been asked many times why I have such a strong inclination towards
the one versus the other.
Re-read the definitions above and you should be able to figure it out for yourself.
The Art of Coaching information I provide in the Level 1 YouthFitness Specialist
course is both a great source of pride for us here at the IYCA, but also serves as a
strong differentiating factor in terms of our organization versus other educational
bodies in this industry.
Programming, training, exercise selection…
These are the sciences of our work.
Communication, coaching and instruction…
These are the arts within Youth Fitness.
Understanding how to reach each and every one of your young clients in a manner
that they will hear and respond to is perhaps the single greatest challenge facing
Youth Fitness Specialists.
We must be chameleon. We must accept the fact that understanding the specifics
associated with learning and communication are every bit as important, maybe
more so, than creating and implementing effective and developmentally-sound
training programs.
Posted on: February 6th, 2009 by IYCA No Comments
Ever thought about “sub-specializing”?
That’s when you narrow down your scope from being a ‘specialist’ in one specific demographic to a ‘specialist’ in one specific portion of that demographic.
At first, it may seem scary to isolate yourself this far down into a market niche, but I assure you that the pay-off can actually be tremendous.
I started thinking about this last night.
Posted on: November 26th, 2008 by IYCA 1 Comment
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"Brian completely changed the way I approached training and eating.
But even more than that, Brian completely changed my life"
It’s easy to get causal to comments like this isn’t it?
If you’ve had the kind of career I’ve been blessed to have, you hear
and read comments like that all the time.
This one in particular was written by Kim McCullough.
A standout young hockey player who I had the honor of training 10
years ago when she was just a teenager.
Now in her mid-20’s, Kim is a highly accomplished Strength Coach
herself, and widely known as one of the very best hockey-specific
trainers in the world.
She’s also a very significant and proud member of the IYCA.
So yes, I admit to hearing and reading comments like this one on
a very regular basis.
And I admit that I’ve grown rather numb to them.
They’re certainly nice to hear, but they don’t really penetrate.
Almost like I can’t relate to the enormity of being the guy who
"changed someones life".
But this comment by Kim really gave me pause to reflect today.
She wrote it only minutes after reading my new Youth Obesity
Solution program.
You see, Kim knows firsthand the impact I can have on someone.
My young athlete training system.
My nutritional program.
My mentoring style.
She knows what it’s like to be immersed in a ‘Brian Grasso’
solution.
Kim was a gifted hockey player.
Terribly gifted.
But she was mis-directed in terms of training and nutrition.
And by her own admission, fat.
Some perspective changes on conditioning and food intake
changed her life completely.
And that’s all it took.
Kim knows very well that the greatest benefit of my system is
not founded in the earth shattering science and ‘secretive’
nature of my exercise selection or set and rep schemes.
She knows that it’s the perspective I carry on training,
nutrition and coaching that is the basis of my success.
And that is exactly what you’re going to find in my new
Youth Obesity Solution program.
Fad Diet…. NO!
Innovative Training System…. NO!
Intensive Boot Camp Template…. NO!
These are superficial issues and will NEVER be the solution
to a problem as big as youth obesity.
But you do get to understand my perspective on the matter and
how the ultimate solution is founded in understanding where the
problem actually lies.
The comments you read above from Kim were contained in a blog
she wrote yesterday promoting the Youth Obesity Solution to
her own loyal readership.
She was so impressed with the contents of my new program,
she just had to let her own customers know about how powerful
it is.
Here’s how Kim ended her blog –
"Brian has had a HUGE impact on my life, and as THE world renowned
expert on young athlete development, he has also helped tens of
thousands of kids worldwide. But the impact he is going to have with
his new program goes far beyond young athletes. Brian is tackling the
youth obesity epidemic head on and I have no doubt that his program
is going to be the solution. And we all need to be a part of it"
Sound advice from someone who knows firsthand just how powerful
my programs can be.
And how much they can change lives.
The title of Kim’s blog is this –
"The Coach That Changed My Life"
I’m honored and flattered.
Maybe it’s time you became a young athlete ‘life changer’ yourself.
Click below and get started on changing the world with me –
http://www.TheYouthObesitySolution.com/
Brian