Archive for “Industry Icons” Tag

IYCA Passion: Losing Is Your Only Safe Bet

 

 

IYCA Criticism is something I’ve just come to accept as part of my job.

 

It’s far easier to throw a brick at a house than it is to build one yourself.

 

And thus far since creating and launching the IYCA, I’ve seen firsthand how
that statement is true.

 

From world-class, big name industry icons to local youth sports Coaches, I
have taken my share of lumps over the past few years.

 

People criticize.

 

They publicly demean.

 

They get personal and attack my character.

 

It used to bother me some, I’ll admit.

 

Doesn’t phase me an ounce anymore.

 

Quite frankly, I sort of like it (is that odd???).

 

When you’re doing something of worth, it draws attention from all kinds of people.

 

Some are fans, some think you’re an idiot.

 

But you soon come to realize that the bad is going to come with the good.

 

The reason I’m bringing this up is because a good friend of mine recently forwarded
me an article about this very topic.

 

One particular sentence caught my attention –

 

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Youth Fitness Industry Pride…

 

 

Youth Fitness Industry

So tomorrow I’m off to Providence Rhode Island.

 

For three years now, I’ve been honored to have a place on the
esteemed ‘Speakers Panel’ for Perform Better.

 

In my mind, one of the preeminent organizations in our youth fitness industry,
it has been a sincere pleasure to share the stage with such
industry icons as Juan Carlos Santana, Mike Boyle, Gray Cook,
Alwyn Cosgrove and Al Vermeil.

 

But something is very different about this years Perform Better
tour.

 

I’m still speaking at all the events.

 

Rhode Island this month.

 

Chicago next.

 

Long Beach in July.

 

But this year, I’m traveling to each of those locations one day
early in order to present a private Level 1 Youth Fitness Specialist
certification to attendees.

 

Perform Better decided a few months ago that the IYCA and its
message to the youth fitness industry, is worth that much.

 

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