Archive for “Reason” Tag

Youth Fitness Industry: How to Send The Wrong Message



Youth Fitness Industry

If you haven’t already, the recent Time Magazine cover story about
the Myth of Exercise is a must read for you.


You can access the article here –




Here’s the one sentence that caught my attention most:


"I have exercised like this — obsessively, a bit grimly — for years,
but recently I began to wonder: Why am I doing this? Except for a two-year
period at the end of an unhappy relationship — a period when I self-medicated
with lots of Italian desserts — I have never been overweight"




Because, of course, in our aesthetic culture, getting "skinny" is the only
reason one would have to engage in physical activity.


If you haven’t yet, please read this article.


Then, click on the link below, head over to my blog, and tell me
what you think.


To me, this is mismanaged information to the highest degree.


And I’m dying to know what you think.


Leave your comments below…


Tired of the same misinformation floating around about exercise and
the youth fitness industry?


Time to take a stand.


Click on the link below to find out how…




IYCA International Summit: I Admit to Being Emotional




Tomorrow I’ll be in Louisville and kicking off the first IYCA International Summit.


More than 200 attendees from all over the world will be there.


And I admit that this is going to be an emotional time for me.


I founded the IYCA back in 2003.


Released it to market in late 2005.


The struggles have been many and the uphill climb steep.


But I wouldn’t have changed even one experience.


‘My IYCA Story’: Where I’ve Come From and Where I’m Going


IYCA and it’s beginnings


‘Tragedy’ is a word that can describe a lot of things.


What may be tragic to some is not tragic at all to others.


That’s because life events are personal.


And we are all equipped with different coping mechanisms to handle adversity differently.


I wanted to give you an insight to truly understand what makes me ‘tick’.


The ‘Brian’ underneath the ‘Brian J. Grasso’.


This kind of personal revelation is not easy for me to offer necessarily, but something I wanted you to know and understand about me.


The video below explains the reason I created the IYCA.


I didn’t know it at the time, but this event was my inspiration for the IYCA