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Archive for “Fitness Specialist” Tag

Hawaii Trainer Becomes Leading IYCA Professional

Posted on: May 30th, 2010 by IYCA 9 Comments

 

IYCA recognition

 

News Release
For Immediate Release
Contact: Melissa Brady (melissa_brady@iycasupport.com)

 

 

May 31, 2010:  Michael Labuanan has recently become the IYCA’s most decorated professional in the world.

 

The Hawaiian native was the first IYCA Professional to earn the organizations ‘Youth Fitness Specialist – Level 3’ distinction.

 

The ‘Level 3’ distinction has allowed Labuanan to claim the title as the most credentialed Member of the IYCA International Family of Youth Fitness Specialists.

 

“I love everything about the IYCA and what it stands for” said Labuanan.  “I am ecstatic to be the first certified ‘Youth Fitness Specialist – Level 3’ and the highest ranking IYCA certified trainer in the world right now.  The support of the Members and staff in this organization is by far the best”.

 

“I don’t think we could be more proud of Michael and his efforts” said Brian Grasso, Founder and CEO of the IYCA.  “He is a model for other IYCA Family Members worldwide”.

 

To date, only two other Youth Fitness Specialists have earned the ‘Level 3’ credentials through the IYCA.

 

“It is an honor and a privilege to be a part of the IYCA family. Since joining the IYCA in 2008 and becoming a certified YFS two years ago, my youth fitness program has flourished with the education I have received and continue to receive about youth fitness”, said Labuanan.

 

“This has definitely been a life changer and I cannot express the gratitude I have for my IYCA Family”.

 

-30-

 

Youth Fitness Training vs Long Term Athletic Development – Part 3

Posted on: May 25th, 2010 by IYCA No Comments

Youth Fitness Specialists

1) How do I explain that my IYCA credentials make me more qualified than other Trainers?

 

As the market for youth fitness and sports training continues to increase, parents and coaches will continue seeking the services of professionals in our industry.

 

IYCA Professionals must differentiate themselves for other local competitors for one reason:

 

You are, by far and away, the best qualified professional in the industry to be working with young people.

 

Common points I’ve used when explaining my credentials to parents and coaches, are:

 

(i) It’s like a post-secondary or advanced medical degree – every Trainer has basic qualifications, but my IYCA credentials are a specialty in the specific field of youth fitness or youth sports training

 

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Youth Fitness Specialist: How Do I Train Junior Golfers?

Posted on: May 3rd, 2010 by IYCA

Youth Fitness Specialist

Good Afternoon Brian,

 

I am a PGA golf professional and do a lot of teaching, including junior clinics. I am looking to include physical fitness into my junior golf program and get away from having the kids just hitting golf balls for the hour lesson. What information do you have to offer that might specifically address what programs to design for different age groups and child development stages in general?

 

I look forward to hearing from you

 

Thanks,

Joe, PGA

 

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IYCA Partners with Globe University on Bachelors Degree Program

Posted on: May 2nd, 2010 by IYCA 7 Comments

IYCA in University

‘Principles of Child Fitness’ Course Uses IYCA Material as Centerpiece

 

April 19, 2010:  The IYCA and Globe University have partnered to establish a youth fitness presence within GU’s Health Fitness Specialty Degree.

 

The undergraduate course, “Principles of Child Fitness”, uses the International Youth Conditioning Association’s text, Developmental Essentials, as well as the Level 1 Youth Fitness Specialist material, as the foundation of their program.

 

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Children’s Health & Lucky Charms – Is This Good or Bad?

Posted on: September 8th, 2009 by IYCA 21 Comments

 

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Children’s Health

Children’s Health, a new magazine as part of the "Men’s Health" brand,
will be released soon.

 

I’m interested.

 

Anxious.

 

Curious.

 

A new and improved trend or more of the same fluff?

 

It’s very easy to throw stones.

 

In fact, one of the biggest lessons my Dad ever taught me was about
that particular issue.

 

"It’s easier to throw a brick at a house than it is to build one yourself"

 

Dad’s words have always been a staple in my professional life.

 

So, without opinion, criticism or negative talk, I offer you this one
sentence.

 

It appeared in an article about the impending Children’s Healthrelease.

 

"… 15 pages of advertisements in the first 112-page issue. Seven
of those came from General Mills, selling children’s cereals like Lucky
Charms, with 11 grams of sugar per serving…"

 

So, what say you?

 

Respond from the gut.

 

Yes…. Of course I have my thoughts on the matter.

 

But I truly want to hear what you think.

 

Click below and tell me…

 

Youth Fitness Specialist – Level 1 Certification Course
Click Here to See to Hear What Our Graduates Have To Say

Coaching Kids: My Memories – Part 4

Posted on: August 25th, 2009 by IYCA 2 Comments

 

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Coaching Kids part 4

Hotel hallways are all I had.

 

26 figure skaters.

 

No equipment.

 

No facility.

 

I had to learn quickly how to create effective training programs
that kept National Team athletes fit and injury free while we toured
throughout Europe.

 

Now, you may be conjuring up the image of a group of supreme,
specimen-like athletes when you hear the words "National Team".

 

Well, let me assure you, in most sports, "National Team" athletes
are great at what they do to be sure, but are not always as gifted
athletically as you may think and certainly are just regular people
in every aspect of the word.

 

Much of the touring I did through Europe and North
America was spent on the team bus helping 14, 15 and 16 year
old "National Team" athletes with their grade 11 math homework!

 

Having said that, most nights I found myself in small hotels in
places like Sweden, Italy or the Czech Republic with 26 young
athletes to train and not so much as a dumbbell in site.

 

I learned to get creative quick.

 

Use what I had.

 

Most importantly, configure the athletes in a way that allowed me
to be coaching kids and council each and every one of them as individuals.

 

It’s called the "Block Strategy" and I outline it in a detailed manner
within the Youth Fitness Specialist certification – Level 1.

 

I guess at the time I didn’t know how powerful this method was,
but I certainly have come to realize it over the past few years.

 

Young athletes like Jodi Martin, who is now Dr. Jodi Martin, have
visited me or composed letters explaining just how much I meant
to them as a Coach.

 

How much I inspired.

 

How much I created self-belief.

 

How much I instilled a strong work ethic.

 

Now, I’m not telling you that to sound impressive.

 

I’m hoping to relay to you just how much influence you have and
will continue to have on your young athletes throughout their life.

 

They’ll always remember you.

 

Good or Bad… they’ll never forget you as their Coach.

 

So I guess this memory of mine is related to how much I’ve come
to realize just how many memories I’ve created for the thousands
of young athletes I’ve worked with over the years.

 

Kinda humbling.

 

The Youth Fitness Specialist certification will go a long way in
showing you all the tricks and specific features I used over the
years to ensure that I was reaching all of my young athletes
and guaranteeing that their memories would be good ones.

 

If that’s not a reason to check it out, I don’t know what
would be.

 

Here’s your exclusive link –

 

http://www.iyca.org/fitspecialist1.html

 

 

‘Til next time,

 

Brian

 

The Growth & Pride of the IYCA

Posted on: June 16th, 2009 by IYCA 4 Comments

 

 

"I would suggest that one of the greatest decisions that I have made in my life was to take the IYCA Youth Fitness Certification course that you offer"

 

– Bob Acton

 

Become a IYCA Youth Fitness Specialist – Level 1 today and join the movement!

 

 

This is Why He’s Successful In Youth Training

Posted on: May 26th, 2009 by IYCA No Comments

Aaron Larmore gets youth training.

 

That’s why he’s experiencing the success he is.

 

:: Current IYCA Member of the Week

 

:: Owner of the amazing, massive and successful ‘Fit 2 Live’ gym in Iowa

 

:: Profiled in the Iowa City newspapers virtually every week

 

:: Has a WAITING LIST for his summer sports youth training program

 

 

Did I mention that Aaron is only 26 years old?

 

Pretty impressive, isn’t it?

 

I suppose you could argue that some people just have ‘it’, you know.

 

Success is something they are.

 

Whatever they touch just works.

 

Well, at the risk of sounding mean, that isn’t at all true for Aaron.

 

Yes, he is a very capable Coach.

 

Yes, he’s smart and intuitive with his business.

 

Yes, he is an incredibly hard working man.

 

But do you know why Aaron has experienced such amazing success?

 

Because he never, EVER stops learning or spending money on information.

 

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Youth Fitness Industry Pride…

Posted on: May 5th, 2009 by IYCA 4 Comments

 

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Youth Fitness Industry

So tomorrow I’m off to Providence Rhode Island.

 

For three years now, I’ve been honored to have a place on the
esteemed ‘Speakers Panel’ for Perform Better.

 

In my mind, one of the preeminent organizations in our youth fitness industry,
it has been a sincere pleasure to share the stage with such
industry icons as Juan Carlos Santana, Mike Boyle, Gray Cook,
Alwyn Cosgrove and Al Vermeil.

 

But something is very different about this years Perform Better
tour.

 

I’m still speaking at all the events.

 

Rhode Island this month.

 

Chicago next.

 

Long Beach in July.

 

But this year, I’m traveling to each of those locations one day
early in order to present a private Level 1 Youth Fitness Specialist
certification to attendees.

 

Perform Better decided a few months ago that the IYCA and its
message to the youth fitness industry, is worth that much.

 

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Youth Fitness Specialist From The IYCA

Posted on: April 8th, 2009 by IYCA No Comments

 

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Become a Youth Fitness Specialist

 

A 3-tiered Youth Fitness Specialist system that is guaranteed to boost your career
forever and completely recession-proof your business.

 

 

 

Here’s your direct link-

 

Become a Youth Fitness Specialist Today

 

We are facing some very difficult and scary economic times.

 

But your career doesn’t have to be effected at all if you plan wisely.

 

The youth market of the industry continues to surge with record-breaking
revenues being seen throughout the world.

 

I want you to quickly read IYCA Member, David Gleason’s story –

 

"From a pure financial perspective the IYCA has been an incredible catalyst
for my career. Supporting a wife and two kids with a single income (me)
these days is not an easy task no matter what the industry. With the economic
environment such as it is, my personal training business has taken a
substantial hit even though I work with in a fairly affluent area. With the
knowledge and insight I have gained from the YFS Level 1 certification,
IYCA continuing ed, and the IYCA members website – my business is
growing at a mind boggling pace.

 

To be completely transparent… I lost 9 sessions per week at $80 per
session. Simply, $2880 per month. Before I even had time to hit the
panic button I found out I passed my Level 1 exam and started my first
class for 6-9 year olds. I quickly surpassed that mark with just two
classes per week and I am now being requested for other age groups
and by organizations like the local PTO, Education Foundation, and
even pre-schools as well as moms and dads I have never met"

 

 

This is the kind of "beat the economy" story I see all the time
throughout Membership in the IYCA.

 

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Children’s Fitness: 3 Career Tips

Posted on: March 12th, 2009 by IYCA No Comments

 

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Children’s fitness is what your missing

Without pulling punches or beating around the bush, I’m going to
give you a straight look at something today.

 

Why you need to become a Youth Fitness Specialist through
the IYCA.

 

Do yourself a favor and read this entire post – it’s short, succinct
and very much to the point.

 

But the impact it could have on your career is tremendous.

 

 

Reason # 1 – Belong to Something Bigger

 

As a Fitness Professional and Coach, your career is very much an
isolated one.

 

Yes you have your clients and certainly you have some colleagues,
but what kind of professional support and daily inspiration do you
have?

 

The hours can be very long and the pay often insignificant.

 

What keeps you going and motivated?

 

Taking on yet another client who wants to drop a ‘few pounds’ or
look ‘better in a bathing suit’ just can’t stimulate you forever.

 

That’s one of the primary reasons this industry has such a high
turn over rate – Fitness Professionals either burnout quickly or
end up losing motivation all together and opt of move on.

 

Imagine instead feeling like this everyday –

 

"I am honored to be a part of such an AWESOME organization!
To walk into the Summit and to be in the room with over 200 like
minded, passionate individuals who care about youth fitness is
beyond words. The IYCA is a global family and one I am proud to
be a part of. I cherish each and every family member that I met
and look forward to learning and sharing from all in our family"

 

** Written by IYCA Member Lisa Aguilera after attending our recent
International Summit.

 

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IYCA Summit: My Own Personal Top 2

Posted on: December 16th, 2008 by IYCA 14 Comments

 

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** If you’ve already registered to attend the IYCA International Summit in
February than I need you to leave a comment on this blog. Read below
to find out why **

 

 

Of course I’m going to the IYCA International Summit in February.

 

But let me tell you something…

 

… Even if I wasn’t the Founder of this organization, I’d STILL be going.

 

And here’s why:

 

Reason #1 –

 

Two words: Pat Rigsby.

 

This guy is for real.

 

At the beginning of the year, Pat came on board as a partner in the IYCA.

 

And this company hasn’t been the same ever since.

 

Prior to knowing Pat, I enjoyed an extremely successful career.

 

By anyone’s standards.

 

:: 2 published books

:: 50+ published articles

:: 20+ international speaking engagements

:: 10,000+ trained young athletes

:: Curriculum Director – Men’s Health Fit Schools

:: Appeared in Newsweek, the New York Times and ABC News

 

I was and continue to be, considered the best Youth Fitness Specialist in
the world.

 

But in just 8 months, here’s what Pat’s direction has done for the IYCA –

 

:: Our Membership has increased by more than 600%

:: Our gross revenue has increased by more than 300%

:: We have added three new levels to the IYCA certification process

:: We have established www.IYCAMembers.com

:: We have written and released the Youth Obesity Solution program

 

Now, in addition to these ‘tangible’ items, Pat has also single-handedly
created a new and fully integrated management system into our company
that has lead to an unbelievable increase in the efficiency and productivity
of our organization.

 

His impact on this company is almost entirely beyond words.

 

I have had tremendous success.

 

Lots of it.

 

And if Pat Rigsby managed to do all this for me, just imagine what kind
of impact he’s capable of having on your business.

 

 

Reason # 2 –

 

I’ll keep this one brief, but hope that the message resonates with you
in a very big way.

 

It’s nearly impossible to leave a legacy by yourself.

 

It’s virtually unheard of to make a real, lasting change in the world
on your own.

 

But never doubt that a GROUP of dedicated people can alter the
course of history forever.

 

Why?

 

Because that’s all that ever has.

 

The IYCA is not like other fitness organization.

 

We are an international family of passionate professionals dedicated to the
task of reforming the youth fitness and sport training industry.

 

Being part of something so majestic has been the single greatest experience
of my life.

 

And I absolutely promise and guarantee that when I step on stage in
February at the International Summit, I will be moved to tears.

 

To see the faces of the people who have opted to become part of
my extended family and co-agents for change will be an overwhelmingly
emotional experience.

 

Why would you want to miss that?

 

Why would you ever consider not becoming a key member and critical
cog in the most important fitness-related movement this industry has
ever seen?

 

We all want to leave a legacy.

 

We all want to be part of something special.

 

We all want to be an important member of a world transforming movement.

 

And this is your chance.

 

Are you already registered to attend my International Summit?

 

If so, I need to hear from you. (If not, click here)

 

Leave a comment on this blog and tell me EXACTLY why you opted
to come.

 

I want to thank you for being part of this IYCA event.

 

And I really need to know why you decided to join us in February.

 

Leave your comment below….

 

 

Youth Fitness Certification Conference: My Weekend in New York City

Posted on: October 13th, 2008 by IYCA 1 Comment

Youth Fitness Certification Seminar In New York.

Manhattan is a great place.

 

I just got back from a 3-day jaunt through this fantastic

part of the U.S. – I spoke at the Town Sports International

annual conference.

 


And as I mentioned to you last week, I was also asked to offer

a pre-conference ‘Level 1 – Youth Fitness Certification’

seminar to all interested TSI employees.

 

So this past Friday, Dr. Kwame Brown and myself spent 7 hours

teaching 56 eager Fitness Professionals all about the

IYCA training system and protocols.

 

And once again, it was to rave reviews.

 

Now I don’t say that to sound cocky or arrogant at all.

 

Just a point of reference that shows how much this

industry is changing.

 

Assessments are still important.

 

Programming is still on demand.

 

Group Training specifics are a constant topic of interest.

 

But by far and away, the niche of youth fitness and

sport training has become the ‘thing’ Fitness Professionals

most want to know about.

 

And for good reason.

 

It’s the fastest growing market in this industry.

 

For Trainers who earn just above the poverty level (which

is most of us), an emerging and untapped market is a

literal miracle.

 

Especially a market whose demographic is in dire need

of help and face a tremendous crisis.

 

56 Fitness Professionals got certified through the IYCA

on Friday.

 

Another 103 came to my two seminars the very next day.

 

That’s a grand total of 159 new or soon-to-be-new Members

of the IYCA.

 

We are the fastest growing organization in this industry.

 

Because we service the fastest growing market.

 

It’s a perfect match.

 

An organization who will give you every training and

business tool necessary to succeed in a market that is

both vast an untapped.

 

Here’s an email I received from one of the Fitness

 

Professionals who was in my audience this past weekend –

 

“I just wanted to give you a big hug after your lecture and

ask if you could clone yourself so you could be in more

places at one time… Thank you for what you have done and

your wonderful attributes to the children of the world! You

are a true hero!!”

 

I sure do appreciate that email.

 

It feels good to have such an impact on people.

 

But bigger than that, I know that my efforts and the

efforts of the IYCA  and the Youth Fitness Certification are starting to pay off.

 

We gain new Members daily – 159 this past weekend alone.

 

And we are building a virtual army of dedicated and

highly trained professionals to combat what has become

a virtual epidemic worldwide.

 

You know, another audience member of mine asked me an

interesting question after one of talks this past weekend

that I wanted to share with you.

 

She came up to me and said this –

 

“I’ve been thinking about becoming certified as a Youth

Fitness Specialist for a few months now. Cut to the chase

for me…. Why should I?”

 

“Interesting question” I replied.

 

“My answer is simple. Why wouldn’t you?”

 

Quite simply, untapped markets don’t stay

untapped for very long.

 

Savvy (and successful) professionals know when to act

and take advantage of a market trend while its on the

rise.

 

Not too long from now, their will be ‘Youth Fitness

Specialists’ by the thousands all over the world.

 

And your opportunity to become the first and best

in your community will be gone forever.

 

Isn’t $247 and a money back guarantee if you aren’t

satisfied worth the risk?

 

It was to King Hoover of Dallas, Texas and look what’s

happened to his career –

 

http://www.iyca.org/fitspecialist1

 

‘Till next time,

 

Brian 

Points to Success as a youth fitness specialist

Posted on: September 25th, 2008 by IYCA 12 Comments

O.K… So here they are….

 

Point 1 –

 

As a youth fitness specialist, Follow Principles not Values

 

I take this from the work of Stephen Covey in the 8th Habit.

 

We too often measure our success by the ‘values’ of a situation.

 

How much weight did we lose

 

How much money do we make

 

How many ‘A’ grades did we get on our report card

 

These are the items that most of us chase, but they are superficial and seldom

give us depth or a sincere appreciation for life.

 

Rather than following or pursuing the ‘values’ in life, go after the principles of

a situation.

 

What makes you feel good?

 

Whatever it is, do that.

 

Money will come.

 

Pounds will drop.

 

Good grades will happen.

 

All we have to do is pursue our desires with conviction.

 

The secondary factors I mentioned above will come on their own…

 

 

Point 2 –

 

Sawubona

 

This is a Zulu word that technically means ‘hello’.

 

But it has a much deeper meaning than that.

 

The literal translation is ‘I See You’ and is used as a formal greeting when

seeing friends or family.

 

And I love the concept.

 

We are so loose with language in our society.

 

Think about what you say when you pass a friend along the street…

 

Hey

 

What’s Up

 

How You Doing

 

Informal. Lacking passion. Do you even really care about what the answer is?

 

Sawubona is a word I’ve come to embrace as having a deeper meaning.

 

“I See You”

 

I’m paying attention.

 

My focus in on you.

 

I find that very powerful.

 

But here’s the real point of that word as far as I’m concerned.

 

I’ve learned to say it to myself.

 

Do you really know that person you see when looking in the mirror each morning?

 

Have you truly connected with yourself and understand who you are, where your

passions lie and what you want in life?

 

Give it a try sometime…

 

 

Point 3 –

 

Don’t Think – Create Habits

 

Thoughts don’t become things.

 

They don’t translate into tangibility unless they are converted.

 

Powerful thoughts or images you may have for yourself or your life will only

become real if you start creating daily habits around making them so.

 

This is one of the major limitations people have in our society.

 

They imagine and ‘dream’ of large scale things for themselves, but keep them

as nothing more than thoughts.

 

If you truly want to live your dreams, than start creating daily habits around making

them so.

 

This will change your life forever…

 

So those are my own personal success habits.

 

What do you think?

 

Leave your comments below….

 

What Are You Missing?

Posted on: September 22nd, 2008 by IYCA No Comments

"I can’t get over how much you offer your Members"

 

That’s what Robert Belley said to me yesterday.

 

Robert was one of 300 paid attendees who came to the
Ryan Lee Boot Camp this past weekend in Stamford.

 

He was also one of 35 IYCA Members who came to my 3 hour
seminar as a special ‘complimentary’ closed door session
I offered exclusively to IYCA Members.

 

Other organizations charge you upwards of $600 for their
certifications.

 

The IYCA Level 1 – Youth Fitness Specialist is priced at
barely over $200.

 

Other organizations charge you more than $200 a year just
to renew your membership.

 

We offer a full 4-week complimentary trail to our Gold
Membership (www.IYCAMembers.com) for all new IYCA
professionals.

 

Other organizations charge an arm and leg for CEU courses
that they require you to obtain in order to stay in good
standing.

 

We offer low cost and free CEU courses that are both
in-depth and practical in their application so that our

 

Members stay on the cutting-edge without having to fork
over a half months paycheck.

 

Most of all…

 

… We offer you access.

 

I have successfully coached more young athletes than
anyone on the planet.

 

Pat Rigsby and Nick Berry have created more successful
businesses than anyone else in our industry.

 

And we don’t hide ourselves from IYCA Members or put up
any sort of ‘velvet rope’ that keeps us ‘exclusive’ from
you.

 

We actually CREATE live events so that our Members can
sit with us for hours – free of charge – and ask us
anything they want pertaining to training, business
development or marketing.

 

"I can’t get over how much you offer your Members"

 

Robert was right.

 

We offer more in the way of practical education and
business success than any other certification organization
in existence today.

 

And we’re proud of that.

 

It’s a tireless effort and labor of love.

 

But we believe that the success of our Members is WHY we
are in business.

 

The ‘youth’ market is the fastest growing and most lucrative
in the entire fitness industry.

 

We know that to be true.

 

But providing you with ‘credentials’ that may or may not
help you find success in that market is not even close to
where we stop our efforts.

 

Showing you the path and guaranteeing your success is our
primary objective.

 

Become an IYCA certified professional today and see how
serious we are about that goal.

 

Here’s your exclusive link –

 

www.IYCA.org/fitspecialist1

 

On Wednesday October 15, myself Pat Rigsby and Nick Berry
will be available to answer all your questions once again.
Club Industry is having their annual conference at the
McCormick Center in downtown Chicago…

 

… And all IYCA Members are invited to come out for free
to chat with us and ask any questions they want about
the Youth Fitness Specialist cert, training or business success.

 

Here’s that link one more time and I hope to see you
in Chicago –

 

www.IYCA.org/fitspecialist1 Youth Fitness Specialist

 

 

‘Till next time,

Brian

Youth Fitness Specialist: Seize the Day

Posted on: September 1st, 2008 by IYCA 9 Comments

 

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Youth Fitness Specialist Certification with the IYCA

Dead Poets Society is one of my favorite movies of all
time.

 

Have you ever seen it?

 

Robin Williams plays a rather eccentric English teacher
at a very conservative private school in the Northeastern
portion of the United States.

 

And he has a way of ‘sticking out’.

 

The students adore him.  He is funny, quick witted and
makes the material he is teaching literally jump alive
through passion and humor.

 

The faculty see him altogether differently.

 

He is against the norm.

 

Not strict enough in an iron-fisted sort of way.

 

They resent the bond he strikes up with his students
and lament at the fact that they don’t ‘fear’ him like
they should.

 

One of the most memorable moments in that movie comes
towards the beginning of the first few opening scenes.

 

He is addressing his class and showing them photographs
of former students of the school – many of which were
taken decades ago and the people in them long since
deceased.

 

I remember watching with great intrigue as the scene
unfolded, knowing that there was to be a significant
lesson involved.

 

"Do you know what these photographs would say to you
if they could talk, boys?"

 

I remember this line very well. 

 

It was almost like I knew I was about to learn something
of great importance.

 

"They’d say, Carpe Diem…. Seize the Day"

 

Now, that Latin saying has gone on to be a very
commonly known part of English vernacular, in large
part of because of Dead Poets Society.

 

And it’s meaning has become a rallying cry for thousands
of business and life ‘go getters’ worldwide.

 

Seize the Day.

 

If this were your last day on earth…

 

If your life was perfect, it would look like…

 

I bring this all up to illustrate a point.

 

That you can have everything you want in life so long
as you commit to going after it.

 

But you must act.

 

You must take action.

 

You must Seize the Day.

 

"I don’t know if I want to spend the money to get the
IYCA Level 1 Youth Fitness Specialist certification"
I hear this all the time.

 

But this is the fastest growing niche in the entire
fitness industry and becoming more saturated by the
second.

 

To make your mark and ensure a successful career, you
need to act now…. Not consider things over and over
again and wait for some kind of ‘sign’ in order to
make your final decision .

 

Certainly making a decision requires a reasonable amount
of thinking and consideration, but not to a point that it
hinders your desire and need to move forward.

 

Many people believe that the mark of a savvy consumer
is in the deliberate and slow process they use in
deciding whether or not to make a purchase.

 

But that’s not savvy.

 

That’s indecisive.

 

And in the end, indecision will cost you significantly
more than making a thoughtful, yet expedited determination.

 

Especially when a ‘good deal’ is staring you straight in
the face.

 

On Tuesday, the IYCA Level 1 – Youth Fitness Specialist
certification is going up in price.

 

Period. End of story.

 

But today, you have an opportunity to become part of
the fastest growing fitness organization and work in the
fastest growing and most lucrative portion of the fitness
industry.

 

For the lowest price possible.

 

Last chance.

 

24 hours.

 

End of the line.

 

So will you Seize the Day?

 

Realize that the excuses you keep conjuring up are nothing
more than you delaying on creating a successful future
for yourself?

 

Here’s your exclusive link to secure your lowest
possible cost –

 

 

http://www.iyca.org/fitspecialist1

 

 

I’ve been profiled in Newsweek.

 

Traveled worldwide as a consultant.

 

Written two books that have been sold in 6 different
continents.

 

Become known as the ‘go to guy’ for youth fitness and
sports training.

 

And every morning when I wake up, I repeat the phrase
‘Carpe Diem’ for at least 5 minutes.

 

It reminds me that today is a gift.

 

That today, I have the ability and opportunity to make
something special happen.

 

And my accomplishments are a direct result of that.

 

It’s time to Seize the Day.

 

Opportunity doesn’t wait forever.

 

And In this case, it’s only going to wait 24 more hours.

 

Here’s that link one more time –

 


http://www.iyca.org/fitspecialist1

 

 

‘Till next time,

 

Brian

 

 

Youth Fitness: Are You Making a Huge Mistake?

Posted on: August 27th, 2008 by IYCA No Comments

 

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Youth Fitness Industry Is Booming

Sometimes the signs all lead in the same direction –
Does that make sense?

 

The Youth Fitness and Sport Training niche is the fastest
growing in our entire industry.

 

Entrepreneur Magazine has cited this specific demographic
to be one of the most lucrative and expanding markets in the
world.

 

From private practice and franchising to government agencies
and consulting, the opportunities within this niche are
absolutely endless.

 

Very few professionals actually specialize in the area of
Youth Fitness or Sport Training making your ability to
become a local or worldwide leader all-but guaranteed.

 

That takes care of the whole ‘supply and demand’ equation
related to business success.

 

But there are ‘X Factors’.

 

Other realities that make taking the ‘Level 1 – Youth
Fitness Specialist’ certification more than worthwhile
for you.

 

Any educational pursuit you take should have cross-over.

 

Even if the course is ‘niche-specific’, it should still
carry with it valuable information that you can use in
all facets of your business and career.

 

Check out this email I received earlier today from a
newly certified Youth Fitness Specialist –

 

"I loved your course. My whole training staff has gone
through the program and I can say unequivocally that
this is the best training tool we have EVER used – and
we don’t even focus on youth"

 

They don’t even focus on youth.

 

And still say it was the best course they ever experienced.

 

How many other certification courses offer that kind
of educational cross-over?

 

‘Coordination Development’ and the functionality of
training balance, kinesthetic differentiation and
movement adequacy has application with kids, young athletes,
senior citizens and everyone in between.

 

Our ‘Coaching and Communication’ material is absolutely
indispensible for understanding how to best inspire and
teach clients of any age or ability.

 

Our ‘Programming’ portion shows you how to create
progressive training routines that cycle through intensity
and loading parameters guaranteed to keep your clients
ascending without concern of over-training or burnout.

 

Who isn’t that applicable to?

 

And as you found out yesterday, the Level 1 course
is soon to be re-priced in order to betterreflect the high
quality of information it provides.

 

And your reasons for not thinking the youth fitness course worthwhile
are starting to seriously dwindle.

 

Here’s your exclusive link –

 

www.iyca.org/fitspecialist1

 

‘Till next time,

Brian

 

Youth Fitness and the Success Train

Posted on: August 26th, 2008 by IYCA No Comments

Youth Fitness Keys To Success. A post by Brian Grasso

What do you think about ‘credentials’ when it comes to
our industry?

It seems to me that most professionals in our industry
look at the whole credentialing or certification
process from a few different angles:

a. Credibility of the Credentialing Body

b. Member Satisfaction

c. Cost
 

In the case of the IYCA, the credibility we have is
absolutely ‘locked’ as world-class.

And I can say that without hesitation.
 

Whenever I’m judging the credibility of any
organization, I always look at what other organizations

or esteemed professionals have to say about the
quality and content that is being presented.

 

Now, I’m not shy in saying that the IYCA has been
absolutely overrun with high praise from some of this
industries most notable figures:

 

“The knowledge and dedication of the IYCA and its
leaders have helped us to shape and deliver a robust
curriculum with broad appeal”

:: Zari Stahl – Club Industry

 

“There is not an inch of doubt that the Sports in
Action Program has become a better youth sports program

through the Brian’s work. The IYCA is invaluable”

:: Clement Chilshe – Sports in Action (Zambia)

 

“This collaboration of industry leaders combined with
the focus of guiding future leaders is what makes the
IYCA the most complete program”

:: Billy Corbett – PT on the Net

 

“The IYCA is changing the way we train youth”

:: Scott Quill – Men’s Health

 

Without going on and on, that answers the question of
our credibility, doesn’t it?

 

But what about our own Members satisfaction?

 

Is the IYCA truly appealing to fitness and sport
training professionals worldwide?

 

Do we actually make a difference in the lives of
people, or are we just adding ‘letters after their
last names’?

 

You be the judge:

“I believe you will change Youth Fitness in America”

:: Jeff O’Connor – IYCA Certified (Oklahoma)

 

“The content contained within the IYCA certification
materials provides the most technical, practical and
application education that I have EVER experienced

with any program”

:: Donovan Owens – IYCA Certified (Texas)

 

“Youth fitness is moving into the mainstream and the
first movers need to be associated with the best –
which is the IYCA”

:: Luca Hocevar – IYCA Certfied (Slovenia)

 

“I would suggest that one of the greatest decisions I
ever made in my life was to take the Youth Fitness
Certification course that you offer”

:: Bob Acton – IYCA Certified (Canada)

 

Is that the kind of loyalty and endorsement you hear
about other certification companies?

 

Not a chance.

 

The fact is we care so much about the success and
knowledge of our Members that we provide them with the
very best when it comes to education and business
knowledge.

 

Now, that leaves us with price.

 

Did you know that the IYCA is currently the most

inexpensive mainstream youth fitness certification on the market
today?

 

$197

 

That’s all it costs for our Level 1 – Youth Fitness
Specialist course.

 

Compare that to other certifications out there.

 

You’re looking at a MINIMUM of $400+.

 

And we take pride in that.

 

We feel 100% dedicated to our mission of regulating
and elevating the knowledge of professionals with
respect to youth fitness and sports training.

 

But we’re also realistic.

 

With all the quality content we provide and all the
world-class professionals we have involved in our
organization, we know without question that we
simply offer far too much to stay routed as the
lowest priced certification on the market.

 

So we’ve decided to raise the price.

 

And if you’re a savvy business person, you’ll
understand two very critical things:

 

1. The best and most worthwhile goods and services
aren’t the most inexpensive on the market. The quality
they offer is just far too great to be ‘cheap’.

 

2. More importantly, locking into the fastest growing

organization in the entire industry at as low a price
as you possibly can is absolutely essential if you
intend to make a successful career for yourself.

 

So this is your chance.

 

The IYCA ‘Level 1 – Youth Fitness Specialist’
certification is being re-priced on Tuesday September 2.

 

I have made a personal and executive decision to
keep the cost exactly where it is for the next 6 days.
$197 is as small an investment as you’ll ever have to
pay in order to become part of what you just read
in the endorsements above.

 

And if you want more proof of how important this

decision will be to your career, just re-read those
endorsements.

 

I think you’ll realize that this is a once in a
lifetime opportunity…

 

… And something you have 6 more days to take
advantage of.

 

Click on the exclusive link below and lock your
$197 price in now –

 

http://www.iyca.org/fitspecialist1.html

 

Opportunity and success come to those willing to
take action.

 

It’s just that simple.

 

Brian