fbpx

Archive for “Obesity” Tag

Youth Fitness and Politics… I Never Expected This

Posted on: November 1st, 2010 by IYCA 33 Comments

youth fitness

Mixing Youth Fitness & Politics doesn’t seem like a good idea to me.

 

But today, I’m taking a chance and risking a lot.

Here’s the thing, I’m fed up, overwhelmed by stupid and entirely annoyed.

 

But all at the same time, I really don’t know which side of the fence I sit on.

 

I sat glued to the TV playing absently in the background of my gym during a workout last week.

 

The opening sentence of a commercial caught my attention:

 

“The government thinks my child is fat, so decided it wants me to pay for that!!”

 

Yup… I was listening HARD after hearing that.

 

And here’s the gist of the message contained in the 90 second commercial:

 

Because of the rise in youth obesity, certain States within the U.S. have started adding additional taxes to the purchase of items such as soft drinks, sugar waters and certain ‘sports’ drinks.

 

Many families are against it, suggesting that the government has absolutely no place in deciding what they should or shouldn’t buy based on making some goods over-expensive with tax and therefore potentially out of budget.

 

Now… Here’s my take…

 

Politically, I want the government interfering with my life as little as possible.

 

Safe neighborhoods, freedom from crime and terrorism, clean drinking water and that’s about it!

 

I’ll take care of the rest myself.

 

So at first glance, I want NOTHING to do with specific tax measures placed on certain foods. Even the unhealthy ones.

 

It just doesn’t feel right.

 

BUT…

 

At what point is an external solution necessary in some capacity?

 

If parents continue their ignorance and/or stupidity, where will that leave their child in 10 years?

 

I’ve always considered Youth Obesity to be the most acceptable form of child abuse – and if you agree with that, then forced outside assistance is NECESSARY.

 

A child doesn’t ask to be beaten by his Mom or Dad.

 

But he or she also doesn’t ask to weigh 100 pounds by the age of 7 either.

 

And if a child was being beaten physically, as a society we would ALL want to run to the rescue of that young, defenseless person.

 

Why wouldn’t we here?

 

And here’s another way of thinking about it…

 

In many States, CIGARETTES have become an incredibly taxed purchase as a direct way of reducing smoking in both young and adult populations.

 

If they can’t afford them, they can’t smoke them.

 

Anyone complaining about that government intrusion?

 

So… I sit undecided (although leaning towards one direction).

 

What say you on this hot youth fitness topic?

 

Please, don’t be shy or brief – say what you feel:

 

 

– Brian

 

  

The Truth About Youth Obesity

Posted on: August 5th, 2009 by IYCA 30 Comments

Youth Obesity realisations

I’m going to start by telling you what very few other people are willing to…

 

… The truth is, there should be no incidents of overweight or obese youths
with the exception of those with medical conditions.

 

There should be no excuse beyond that.

 

With daily exercise and attention to proper nutrition, obesity and overweight
concerns cease to be problems.

 

As a matter of fact, the one and only solution to youth obesity and overweight
conditions lies in exercise and good nutrition.

 

And these things have to become a habit in your life and your child’s.

 

Because exercise and proper eating are the only methods I advocate, and the only
ones that work, I’m not going to spend time discussing trends, fads, or crazes.

 

Youth obesity is not a short-term problem

.

 

It is not going to resolve itself with a short-term solution.

 

It’s not about a magic pill. It’s not about restricting calories for a short period of
time or running on a treadmill for as long as you can stand.

 

It’s about honest to goodness, wholesale life changes, day by day, in small
incremental steps that eventually lead to a large change.

 

Our biggest mistake was when we started believing and buying into short-term,
lazy, and quick-fix solutions.

 

We have been naive, and we have been wrong, and look where it’s gotten us.

 

So, if you’re not prepared to hear the truth, then this free "Final Solution" report
isn’t for you.

 

This is not going to be a quick-fix solution, but it will be a solution, and a final
one at that.

 

It’s not going to take enormous amounts of work; in fact, it’s going to take a very
insignificant amount of work day by day.

 

It’s not quick and it’s not necessarily easy, but it will be effective, and it’s the
solution you’re looking for.

 

(more…)

IYCA Summit: My Own Personal Top 2

Posted on: December 16th, 2008 by IYCA 14 Comments

 

[wpfblike]

 

** If you’ve already registered to attend the IYCA International Summit in
February than I need you to leave a comment on this blog. Read below
to find out why **

 

 

Of course I’m going to the IYCA International Summit in February.

 

But let me tell you something…

 

… Even if I wasn’t the Founder of this organization, I’d STILL be going.

 

And here’s why:

 

Reason #1 –

 

Two words: Pat Rigsby.

 

This guy is for real.

 

At the beginning of the year, Pat came on board as a partner in the IYCA.

 

And this company hasn’t been the same ever since.

 

Prior to knowing Pat, I enjoyed an extremely successful career.

 

By anyone’s standards.

 

:: 2 published books

:: 50+ published articles

:: 20+ international speaking engagements

:: 10,000+ trained young athletes

:: Curriculum Director – Men’s Health Fit Schools

:: Appeared in Newsweek, the New York Times and ABC News

 

I was and continue to be, considered the best Youth Fitness Specialist in
the world.

 

But in just 8 months, here’s what Pat’s direction has done for the IYCA –

 

:: Our Membership has increased by more than 600%

:: Our gross revenue has increased by more than 300%

:: We have added three new levels to the IYCA certification process

:: We have established www.IYCAMembers.com

:: We have written and released the Youth Obesity Solution program

 

Now, in addition to these ‘tangible’ items, Pat has also single-handedly
created a new and fully integrated management system into our company
that has lead to an unbelievable increase in the efficiency and productivity
of our organization.

 

His impact on this company is almost entirely beyond words.

 

I have had tremendous success.

 

Lots of it.

 

And if Pat Rigsby managed to do all this for me, just imagine what kind
of impact he’s capable of having on your business.

 

 

Reason # 2 –

 

I’ll keep this one brief, but hope that the message resonates with you
in a very big way.

 

It’s nearly impossible to leave a legacy by yourself.

 

It’s virtually unheard of to make a real, lasting change in the world
on your own.

 

But never doubt that a GROUP of dedicated people can alter the
course of history forever.

 

Why?

 

Because that’s all that ever has.

 

The IYCA is not like other fitness organization.

 

We are an international family of passionate professionals dedicated to the
task of reforming the youth fitness and sport training industry.

 

Being part of something so majestic has been the single greatest experience
of my life.

 

And I absolutely promise and guarantee that when I step on stage in
February at the International Summit, I will be moved to tears.

 

To see the faces of the people who have opted to become part of
my extended family and co-agents for change will be an overwhelmingly
emotional experience.

 

Why would you want to miss that?

 

Why would you ever consider not becoming a key member and critical
cog in the most important fitness-related movement this industry has
ever seen?

 

We all want to leave a legacy.

 

We all want to be part of something special.

 

We all want to be an important member of a world transforming movement.

 

And this is your chance.

 

Are you already registered to attend my International Summit?

 

If so, I need to hear from you. (If not, click here)

 

Leave a comment on this blog and tell me EXACTLY why you opted
to come.

 

I want to thank you for being part of this IYCA event.

 

And I really need to know why you decided to join us in February.

 

Leave your comment below….

 

 

The Young Athlete That Changed My life

Posted on: November 26th, 2008 by IYCA 1 Comment

 

[wpfblike]  

Young Athlete Success Story

"Brian completely changed the way I approached training and eating.
But even more than that, Brian completely changed my life"

 

It’s easy to get causal to comments like this isn’t it?

 

If you’ve had the kind of career I’ve been blessed to have, you hear
and read comments like that all the time.

 

This one in particular was written by Kim McCullough.

 

A standout young hockey player who I had the honor of training 10
years ago when she was just a teenager.

 

Now in her mid-20’s, Kim is a highly accomplished Strength Coach
herself, and widely known as one of the very best hockey-specific
trainers in the world.

 

She’s also a very significant and proud member of the IYCA.

 

So yes, I admit to hearing and reading comments like this one on
a very regular basis.

 

And I admit that I’ve grown rather numb to them.

 

They’re certainly nice to hear, but they don’t really penetrate.

 

Almost like I can’t relate to the enormity of being the guy who
"changed someones life".

 

But this comment by Kim really gave me pause to reflect today.

 

She wrote it only minutes after reading my new Youth Obesity
Solution program.

 

You see, Kim knows firsthand the impact I can have on someone.

 

My young athlete training system.

 

My nutritional program.

 

My mentoring style.

 

She knows what it’s like to be immersed in a ‘Brian Grasso’
solution.

 

Kim was a gifted hockey player.

 

Terribly gifted.

 

But she was mis-directed in terms of training and nutrition.

 

And by her own admission, fat.

 

Some perspective changes on conditioning and food intake
changed her life completely.

 

And that’s all it took.

 

Kim knows very well that the greatest benefit of my system is
not founded in the earth shattering science and ‘secretive’
nature of my exercise selection or set and rep schemes.

 

She knows that it’s the perspective I carry on training,
nutrition and coaching that is the basis of my success.

 

And that is exactly what you’re going to find in my new
Youth Obesity Solution program.

 

Fad Diet…. NO!

 

Innovative Training System…. NO!

 

Intensive Boot Camp Template…. NO!

 

These are superficial issues and will NEVER be the solution
to a problem as big as youth obesity.

 

But you do get to understand my perspective on the matter and
how the ultimate solution is founded in understanding where the
problem actually lies.

 

The comments you read above from Kim were contained in a blog
she wrote yesterday promoting the Youth Obesity Solution to
her own loyal readership.

 

She was so impressed with the contents of my new program,
she just had to let her own customers know about how powerful
it is.

 

Here’s how Kim ended her blog –

 

"Brian has had a HUGE impact on my life, and as THE world renowned
expert on young athlete development, he has also helped tens of
thousands of kids worldwide. But the impact he is going to have with
his new program goes far beyond young athletes. Brian is tackling the
youth obesity epidemic head on and I have no doubt that his program
is going to be the solution. And we all need to be a part of it"

 

Sound advice from someone who knows firsthand just how powerful
my programs can be.

 

And how much they can change lives.

 

The title of Kim’s blog is this –

 

"The Coach That Changed My Life"

 

I’m honored and flattered.

 

Maybe it’s time you became a young athlete ‘life changer’ yourself.

 

Click below and get started on changing the world with me –

 

http://www.TheYouthObesitySolution.com/

 

 

Brian

 

Youth Obesity Solution: A Success BluePrint For You

Posted on: November 25th, 2008 by IYCA No Comments

 

[wpfblike]

 

Do You want to be part of the Youth Obesity Solution?

"I’ve grabbed my copy of Youth Obesity Solution and I hope
everyone on your list does too. No Fitness Professional bent
on improving the health of their community can ignore the dire
plight of the children around them."

 

I received that email from King Hoover roughly 10 minutes after
sending out my announcement about releasing Youth Obesity Solution yesterday morning.

 

10 minutes.

 

He read my newsletter, made the purchase and wrote me that email.

 

In 10 minutes.

 

Now, let me paint a picture here for you.

 

King Hoover attended the first ever Level 1 certification seminar
that I hosted in Chicago this past February.

 

He has gone on to become Level 2 certified through the IYCA.

 

He owns my Complete Athlete Development system.

 

He will be purchasing my ‘Secrets of Program Design’ course next
week.

 

Now here’s what you may by thinking –

 

"Of course Brian’s going to talk about this guy. He’s bought every
single product Brian has ever produced"

 

Fair point.

 

But you want to know the real reason I’m talking to you about
King Hoover?

 

Because he has the kind of successful career that virtually every
single Fitness Professional on the planet wants.

 

A lucrative private training business.

 

His own radio show.

 

Investors that believe in him and fund his projects.

 

He’s a local celebrity in Texas.

 

He’s ‘made it’ in every way imaginable.

 

Dare I say…

 

… He’s got the career you want.

 

So that’s why I bring him up.

 

For a guy whose success speaks for itself, he was THE FIRST person
to get their hands on the Youth Obesity Solution program

 

The very first.

 

I can tell you this without one shred of indecision, too –

 

King Hoover will be standing beside me when I change the world of
youth fitness forever.

 

In fact, we’ll be changing it together.

 

Because, like me, he knows that a successful career and the ability
to change the world is based on one thing and one thing only…

 

… Taking action.

 

Have a look at the Youth Obesity Solution website and tell me sincerely that
the world doesn’t need your help.

 

After that, take a good look in the mirror and ask yourself why you’re
not taking the action necessary to both build the kind of career you’ve
always wanted and change the course of humanity in the meantime.

 

Here’s your exclusive link –

 

 

http://www.TheYouthObesitySolution.com/

 

 

World Changers and Success-Minded Professionals only please…

 

 

Brian

 

 

Youth Fitness: It’s Time to Change the World

Posted on: November 24th, 2008 by IYCA 3 Comments

 

[wpfblike]

 

Youth Fitness and the Obesity Battle

I’ve done this once before.

 

And I’ll never forget it.

 

It was a very cold and quiet winter night.

 

To be entirely honest, it was more like 2am.

 

I was sitting at the desk in my home office and
Sara was sitting at hers.

 

Sara, if you didn’t already know, was a co-founder
with me of the International Youth Conditioning
Association.

 

It was late, we were exhausted, but mostly…

 

… We were scared to death.

 

Together, we were editing the newly written IYCA
textbook for a final time.

 

13 months, 11 contributors and a whole lot of blood,
sweat and tears had gone into this cause.

 

And at 2am that night, we were about 4 hours away
from releasing it to the world.

 

A very scary proposition for a 29 year old visionary who
‘decided’ one day to create an organization whose
mission was to literally change the world.

 

Our last minute work that night was certainly necessary
to make for a polished product, but more to the point,
we knew we wouldn’t be able to sleep and so needed
something to keep ourselves busy.

 

And keep the butterflies in our stomachs at bay.

 

I’ve always been a visionary.

 

A risk taker.

 

See a cause, become passionate about it, create a
solution to fix it.

 

That’s me.

 

I’ve never been ‘average’ that way.

 

A 9 – 5 kind of guy.

 

Same old routine day in and day out.

 

I like excitement.

 

I like to inspire and incite.

 

I like to make people realize that they can make a
change in our world no matter how big the problems
seem to be.

 

And the IYCA, 5 years almost to the day after that
cold and quiet winter night, has already caused great
change in the world of youth fitness.

 

It’s amazing what time, space and perspective can do.

 

From being exhausted and brutally scared that night
5 years ago, to being the leader of a global movement
that is actually working.

 

Here’s what some people have said to me since I released
the IYCA as a ‘solution’ 5 years ago –

 

 

"I really felt compelled to write this letter about my experience
at the IYCA seminar last month. For a lack of better words,
it was life-changing. I mean this in all sincerity"

– Kris Massaro (California)

 

"If you are a P.E. teacher, personal trainer, or strength
coach and work with children, it is absolutely ESSENTIAL
to attend an IYCA event"

– Aaron Larmore (Iowa)

 

"I do believe that you will change youth fitness in America"

– Jeff O’Connor (Nebraska)

 

"I would suggest that one of the greatest decisions
that I have made in my life was to take the Youth Fitness
Certification course that you offer"

– Bob Acton (Canada)

 

"The IYCA is changing the way we train youth"

– Men’s Health Magazine

 

 

Sometimes I sit back and reflect.

 

And when I do, I can’t believe that I’ve created such
wonderful change in our society with respect to youth
fitness and sport training.

 

To be the catalyst for a global change has been the
greatest honor of my life…

 

… And now, I’m doing it again.

 

Youth Obesity may very well be the most concerning
problem facing our society.

 

And there is no real solution yet.

 

Kids are getting fatter and more lethargic.

 

Obesity rates are climbing.

 

Our youngest generation is at the crossroads of a
massive crisis and no one is doing anything that
has shown proof of actually stopping this trend.

 

And that’s why I’m calling you to action.

 

I’ve done this once before and it worked.

 

I don’t need you to do much – just read something.

 

I need you to read the information contained on the
link below and just think for a second.

 

Think about how rewarding it is to change the world.

 

How necessary it is for our children.

 

And how the guy whose asking you to help as successfully
done this once before.

 

After that, you can decide for yourself what to do with the
information you’re about to read.

 

Right now, I’m wondering where I’ll be in 5 years.

 

Wondering where you’ll be.

 

And wondering where the state of this youth fitness problem will be
once the world sees my ‘Final Solution’.

 

I’ve done this once before.

 

And it worked.

 

It’s time to change the youth fitness world again…

 

You in?

 

Here’s that link –

 

http://www.TheYouthObesitySolution.com/

 

 

Brian