Archive for “New York Times” Tag

Youth Fitness Training vs Long Term Athletic Development – Part 3

Posted on: May 25th, 2010 by IYCA No Comments

Youth Fitness Specialists

1) How do I explain that my IYCA credentials make me more qualified than other Trainers?

As the market for youth fitness and sports training continues to increase, parents and coaches will continue seeking the services of professionals in our industry.

IYCA Professionals must differentiate themselves for other local competitors for one reason:

You are, by far and away, the best qualified professional in the industry to be working with young people.

Common points I’ve used when explaining my credentials to parents and coaches, are:

(i) It’s like a post-secondary or advanced medical degree – every Trainer has basic qualifications, but my IYCA credentials are a specialty in the specific field of youth fitness or youth sports training

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IYCA Summit: My Own Personal Top 2

Posted on: December 16th, 2008 by IYCA 14 Comments

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** If you’ve already registered to attend the IYCA International Summit in
February than I need you to leave a comment on this blog. Read below
to find out why **

Of course I’m going to the IYCA International Summit in February.

But let me tell you something…

… Even if I wasn’t the Founder of this organization, I’d STILL be going.

And here’s why:

Reason #1 –

Two words: Pat Rigsby.

This guy is for real.

At the beginning of the year, Pat came on board as a partner in the IYCA.

And this company hasn’t been the same ever since.

Prior to knowing Pat, I enjoyed an extremely successful career.

By anyone’s standards.

:: 2 published books

:: 50+ published articles

:: 20+ international speaking engagements

:: 10,000+ trained young athletes

:: Curriculum Director – Men’s Health Fit Schools

:: Appeared in Newsweek, the New York Times and ABC News

I was and continue to be, considered the best Youth Fitness Specialist in
the world.

But in just 8 months, here’s what Pat’s direction has done for the IYCA –

:: Our Membership has increased by more than 600%

:: Our gross revenue has increased by more than 300%

:: We have added three new levels to the IYCA certification process

:: We have established www.IYCAMembers.com

:: We have written and released the Youth Obesity Solution program

Now, in addition to these ‘tangible’ items, Pat has also single-handedly
created a new and fully integrated management system into our company
that has lead to an unbelievable increase in the efficiency and productivity
of our organization.

His impact on this company is almost entirely beyond words.

I have had tremendous success.

Lots of it.

And if Pat Rigsby managed to do all this for me, just imagine what kind
of impact he’s capable of having on your business.

Reason # 2 –

I’ll keep this one brief, but hope that the message resonates with you
in a very big way.

It’s nearly impossible to leave a legacy by yourself.

It’s virtually unheard of to make a real, lasting change in the world
on your own.

But never doubt that a GROUP of dedicated people can alter the
course of history forever.

Why?

Because that’s all that ever has.

The IYCA is not like other fitness organization.

We are an international family of passionate professionals dedicated to the
task of reforming the youth fitness and sport training industry.

Being part of something so majestic has been the single greatest experience
of my life.

And I absolutely promise and guarantee that when I step on stage in
February at the International Summit, I will be moved to tears.

To see the faces of the people who have opted to become part of
my extended family and co-agents for change will be an overwhelmingly
emotional experience.

Why would you want to miss that?

Why would you ever consider not becoming a key member and critical
cog in the most important fitness-related movement this industry has
ever seen?

We all want to leave a legacy.

We all want to be part of something special.

We all want to be an important member of a world transforming movement.

And this is your chance.

Are you already registered to attend my International Summit?

If so, I need to hear from you. (If not, click here)

Leave a comment on this blog and tell me EXACTLY why you opted
to come.

I want to thank you for being part of this IYCA event.

And I really need to know why you decided to join us in February.

Leave your comment below….

Your Opinion on Children’s Fitness, Please…

Posted on: November 12th, 2008 by IYCA 43 Comments

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Children’s Fitness… What Age?

I received a very interesting email yesterday regarding children’s fitness.

Dan Coyle, a freelance author who writes for the New York Times among
other publications, recently finished a new book he’d been writing.

He emailed to ask if I would read the manuscript and give him feedback.

I was honored to even be asked and of course said yes.

The book itself – and of course I can’t mention any details since it won’t
published until 2009 – has to do with children’s fitness and being exposed to various
aspects of sport, art, music and other stimulating activities in order to
ensure their proper development and the proper development of the
nervous system at large.

Very much in line with what I stand for in terms of early and multi-faceted
exposure to a wide variety of physical and cognitive stimulus.

Now here’s the interesting thing –

This is in direct contrast to many Fitness Professionals who believe that
you should never ‘train’ or ‘work with’ a child under the age of 12.

Clearly, I disagree for several reasons.

Now I’ve explained my reasons more than once and don’t want to take
up any space doing it again.

Instead, I want to know YOUR thoughts on the matter.

Over the next couple of days, I will take some of the responses I get
and discuss them in emails to you.

So what do you think?

Is early exposure important for children’s fitness or is 12 some kind of magical age we should
wait until?

Click below and let me know….

Brian