1)How do I explain that my IYCA credentials make me more qualified than other Trainers?
As the market for youth fitness and sports training continues to increase, parents and coaches will continue seeking the services of professionals in our industry.
IYCA Professionals must differentiate themselves for other local competitors for one reason:
You are, by far and away, the best qualified professional in the industry to be working with young people.
Common points I’ve used when explaining my credentials to parents and coaches, are:
(i) It’s like a post-secondary or advanced medical degree – every Trainer has basic qualifications, but my IYCA credentials are a specialty in the specific field of youth fitness or youth sports training
‘Principles of Child Fitness’ Course Uses IYCA Material as Centerpiece
April 19, 2010: The IYCA and Globe University have partnered to establish a youth fitness presence within GU’s Health Fitness Specialty Degree.
The undergraduate course, “Principles of Child Fitness”, uses the International Youth Conditioning Association’s text, Developmental Essentials, as well as the Level 1 Youth Fitness Specialist material, as the foundation of their program.
My youth fitness question to you last Friday certainly created a stir.
The IYCA Blog was literally LIT UP by passionate professionals worldwide,
all of whom chimed in with there thoughts to my query –
"What is the biggest problem in youth fitness and sport training?"
The responses were intelligent, articulate and clearly came from people who
have incredible fervor for this topic.
One of my favorite posts came from a good friend of mine.
Someone whose knowledge on the subject is truly amazing. I have enjoyed
learning from her since our first correspondence back in 2005.
Leigh Ashton is the former Director for the Long-Term Athlete Development
Program at the Millennium Institute in New Zealand and has recently opened
that country’s very first youth training center with her husband, Gareth, a man
whose intellect and passion for doing things "right" rivals Leigh’s.
Here’s what she had to say –
"This is a great thread and shows that:
A) there are many common issues worldwide with youth sports and fitness training
B) Brian and the IYCA are doing a fantastic job at calling these issues to our
I think the next issue for all of us commenting here is what we are going to do
about it? My husband and I have been friends of Brian’s since 2005 and have
just opened New Zealand’s first youth-only fitness centre.
The issue we feel strongly about (in addition to those outlined above) is for
those of us who have this knowledge to go beyond just talking about the issues
and have the courage to take action!!"
That last paragraph is as succinct and perfectly worded a message as I could
have hoped for when I asked my question last week.