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Archive for “Velvet Rope” Tag

IYCA Specialist: Is Your OB-GYN Also A Dentist?

Posted on: May 1st, 2009 by IYCA 3 Comments

 

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IYCA is about creating specialists

There are a lot of reasons someone may feel proud of themselves.

 

But I’m not going to bother listing them all right now.

 

I want to cut right to the chase.

 

I did it.

 

You did it.

 

We did it together.

 

We’re making ‘them’ stand up and take notice.

 

We’re forcing them to respond to us and what we have to say.

 

We didn’t ask for their input, but we forced them into taking action.

 

The fitness world is about to embark on something very interesting.

 

The ‘youth fitness’ craze is about to take over and organizations are
going to start having a ‘mission statement’ and ‘solutions’ approach
to the matter.

 

Good.

 

It’s about time.

 

,h3>But there’s two things you have to remember about the IYCA –

 

1) Youth is our ONLY concern. We’re not a buffet. We don’t offer all
things to all people. You wouldn’t go to the OB-GYN if they also
happened to be a Dentist. Specializing means you know that topics
better than anybody else and can provide the correct kind of information
to actually get things done.

 

2) We’re you-centered and Member-driven. Family first. We care about
your successes and achievements more than anyone else. If you don’t
feel that, odds are you’re not paying attention.

 

Case in point….

 

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Youth Fitness Certification With The IYCA Family

Posted on: February 24th, 2009 by IYCA 3 Comments

 

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Youth Fitness Certification

 

It’s impossible for me to go back to business as usual today.

 

So I’m not even going to bother trying.

 

The IYCA Summit has left Nick, Pat, Sara and myself in a dream-like state

that has proven tough to shake.

 

So much energy.

 

So much passion.

 

So much drive.

 

The experience has reminded me of a conversation I had with a good friend

and colleague of mine back in 2003 when I first incorporated the IYCA.

 

“Look at what all the other youth fitness certification are doing, Brian, and do the exact

opposite”

 

I’ll never forget that and strive every day to make sure of it.

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What Are You Missing?

Posted on: September 22nd, 2008 by IYCA No Comments

"I can’t get over how much you offer your Members"

 

That’s what Robert Belley said to me yesterday.

 

Robert was one of 300 paid attendees who came to the
Ryan Lee Boot Camp this past weekend in Stamford.

 

He was also one of 35 IYCA Members who came to my 3 hour
seminar as a special ‘complimentary’ closed door session
I offered exclusively to IYCA Members.

 

Other organizations charge you upwards of $600 for their
certifications.

 

The IYCA Level 1 – Youth Fitness Specialist is priced at
barely over $200.

 

Other organizations charge you more than $200 a year just
to renew your membership.

 

We offer a full 4-week complimentary trail to our Gold
Membership (www.IYCAMembers.com) for all new IYCA
professionals.

 

Other organizations charge an arm and leg for CEU courses
that they require you to obtain in order to stay in good
standing.

 

We offer low cost and free CEU courses that are both
in-depth and practical in their application so that our

 

Members stay on the cutting-edge without having to fork
over a half months paycheck.

 

Most of all…

 

… We offer you access.

 

I have successfully coached more young athletes than
anyone on the planet.

 

Pat Rigsby and Nick Berry have created more successful
businesses than anyone else in our industry.

 

And we don’t hide ourselves from IYCA Members or put up
any sort of ‘velvet rope’ that keeps us ‘exclusive’ from
you.

 

We actually CREATE live events so that our Members can
sit with us for hours – free of charge – and ask us
anything they want pertaining to training, business
development or marketing.

 

"I can’t get over how much you offer your Members"

 

Robert was right.

 

We offer more in the way of practical education and
business success than any other certification organization
in existence today.

 

And we’re proud of that.

 

It’s a tireless effort and labor of love.

 

But we believe that the success of our Members is WHY we
are in business.

 

The ‘youth’ market is the fastest growing and most lucrative
in the entire fitness industry.

 

We know that to be true.

 

But providing you with ‘credentials’ that may or may not
help you find success in that market is not even close to
where we stop our efforts.

 

Showing you the path and guaranteeing your success is our
primary objective.

 

Become an IYCA certified professional today and see how
serious we are about that goal.

 

Here’s your exclusive link –

 

www.IYCA.org/fitspecialist1

 

On Wednesday October 15, myself Pat Rigsby and Nick Berry
will be available to answer all your questions once again.
Club Industry is having their annual conference at the
McCormick Center in downtown Chicago…

 

… And all IYCA Members are invited to come out for free
to chat with us and ask any questions they want about
the Youth Fitness Specialist cert, training or business success.

 

Here’s that link one more time and I hope to see you
in Chicago –

 

www.IYCA.org/fitspecialist1 Youth Fitness Specialist

 

 

‘Till next time,

Brian