Archive for “Fitness World” Tag

IYCA Specialist: Is Your OB-GYN Also A Dentist?

Posted on: May 1st, 2009 by IYCA 3 Comments

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IYCA is about creating specialists

There are a lot of reasons someone may feel proud of themselves.

But I’m not going to bother listing them all right now.

I want to cut right to the chase.

I did it.

You did it.

We did it together.

We’re making ‘them’ stand up and take notice.

We’re forcing them to respond to us and what we have to say.

We didn’t ask for their input, but we forced them into taking action.

The fitness world is about to embark on something very interesting.

The ‘youth fitness’ craze is about to take over and organizations are
going to start having a ‘mission statement’ and ‘solutions’ approach
to the matter.

Good.

It’s about time.

,h3>But there’s two things you have to remember about the IYCA –

1) Youth is our ONLY concern. We’re not a buffet. We don’t offer all
things to all people. You wouldn’t go to the OB-GYN if they also
happened to be a Dentist. Specializing means you know that topics
better than anybody else and can provide the correct kind of information
to actually get things done.

2) We’re you-centered and Member-driven. Family first. We care about
your successes and achievements more than anyone else. If you don’t
feel that, odds are you’re not paying attention.

Case in point….

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How to Become a Leader in Athlete Development

Posted on: March 9th, 2009 by IYCA No Comments

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Athlete Development Leaders

Leadership is something that gets spoken about quite a bit in the
fitness, athlete development and sport training world.

But what is a leader?

What are leadership qualities?

I found it interesting when thinking about the tone and content of
this article to realize that we often completely misunderstand the
word as well as its meaning.

We always think of ‘leadership’ as the ACT of being in charge of
a group and perhaps becoming their mentor.

But upon reflection, I had an awakening.

True leadership isn’t simply about ACTING as a leader or mentor.

It’s the essence of being ABLE to.

Do you have the ABILITY to lead?

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Networking and Youth Fitness Business Success

Posted on: December 4th, 2008 by IYCA No Comments

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Youth Fitness Business Success

In 2005 I met Bob Piane of Vortex at a conference.

Early in 2009, Vortex will be releasing a new line of
fitness equipment for kids based on a blueprint I
designed.

In 2006, Chris Poirier of Perform Better heard me
speak at a conference.

2009 will mark my third year as a Special Guest
Presenter on the highly acclaimed Perform Better
Series.

In 2007, Geralyn Coopersmith of Equinox met me
at a conference.

In 2009, Equinox and the IYCA will be forming
on a multi-region, nationwide partnership that will
be tremendously success for both organizations.

So what’s my point?

Conferences are much bigger than just the information
you learn.

Yes, at the IYCA International Summit in February,
you will be given absolutely mind-blowing information:

:: How to Add $30,000 Profit to Your Existing Training Business

:: The Secrets of Running Profitable Speed Camps and Clinics

:: Multi-Directional Sport Agility

:: Young Athlete Nutritional Needs

But you know what, you’ll also be face-to-face with your fellow
IYCA colleagues.

You’ll also get to meet me and Pat and Nick.

Create joint venture.

Develop partnerships.

Heck… pitch ME on your ideas.

Back in 2004, I received an email from a man who was very
interested in what I had started with the IYCA and wanted to
know if I could arrange a phone call with him for a few minutes.

That man was Dr. Kwame Brown.

And as you know, he is the current Executive Director for the
IYCA, earns a regular paycheck from the company and has
become an international celebrity in the fitness world.

So…

Have you registered for your chance to have Youth Fitness Business Success yet?

My career was literally made by attending conferences and
creating networks.

In February, you are going to given the perfect opportunity to
do just that.

Just think about all the Networking and Youth Fitness Business opportunities you’re going to be missing
by NOT being there in February…

Brian