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Archive for “Business Owners” Tag

Athletic Revolution

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Athletic Revolution is absolutely exploding nationwide.

 

A 100% done-for-you Youth Fitness & Sport Training facility or program that is just waiting for you…

 

… Waiting for you to join the AR Family and share in the joy of owning a business of your own that has proven effective, successful and fulfilling.

 

Every week, I adore the time I spend chatting with new and soon-to-be-new franchisees – their excitement, passion and care is positively contagious!

 

As a means of making the decision to become an AR Family Member and business owner even easier for you, Pat Rigsby and I have decided to put together an incredibly special offer (that expires December 31 of this year… That’s only 25 days or so from right now).

 

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The Biggest Problem in Youth Sports Training?

 

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Youth Sports Training Mistakes

The most common problem facing Trainers & Coaches today with respect to developing young athletes over time is the ability to plan long-term. The personal training and coaching professions are most typically based on a session-to-session consideration – clients pay per session most often and Trainers create training programs one session at a time. The same is true for coaching sport – most Coaches script out one practice plan at a time, rather than create a relative flow for an entire month or even season.

 

Limited Plan… Limited Gain

 

The problem with this industry standard as it relates to youths and adolescents is that this type of shortsightedness serves to limit the potential gains made by a young athlete. It is not unlike running a business or corporation – when business owners take the time to organize their objectives and action steps for a given month or year, they almost always are successful at implementing the plan. Far too many business owners, Trainers and Coaches feel as though their actions during a sales drive, training session or practice is what will lead to positive change, when in fact it is the planning that occurs before these actions that accounts for the true gains

 

Become and Objective Monster

 

No one can learn how to create 6 or 12 month Youth Sports Training plans in a day.

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It takes time and diligent effort to acquire this skill, but your ability to get better over time will have a direct and positive impact on both your young athletes’ success rate as well as your businesses ability to attract new clients. Set an objective for yourself to create a system or plan that allows you to develop long-term and wide-focused agendas for your young athletes. Take several days or weeks if need be to create a system that is streamlined and easy to implement – although your are looking for a comprehensive system, the more basic you make it, the more easy it will be to adhere to.

 

Action Steps

 

Start simply. Take a piece of paper and write out where you want your young athletes to be in 4 weeks. Create headings and then just fill in each category. For instance, what skill sets are you working on now? To what degree of competency do you want an athlete or team to be able to demonstrate that skill set in 1 month’s time? This can also be applied to elite adolescent athletes. Are you working on squat or power clean totals right now? If so, where do you want these numbers to be in 4 weeks?

 

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Children’s Fitness Summit: Your Concerns Answered…

 

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Children’s fitness Success From The IYCA

So the IYCA International Summit is in February.

 

People from all over the world have already registered.

 

But there are still some spots open.

 

I decided to look through our Customer Service email database
today in order to find out what our Members are asking about
with respect to the Summit.

 

Here are the Top 2 questions our Customer Service department
is being asked:

 

1) We’re living in a slow economy and this is the Holidays. How
can I justify spending the money on registration… Not to mention
airfare and hotel costs?

 

Fair concern, but brutally easy answer…

 

In business, timing is absolutely everything.

 

Look at it this way.

 

The majority of business owners out there are cutting expenses
left and right.

 

They’re conserving money and holding back on spending
altogether.

 

Not a horrible strategy in such an unstable economy.

 

But what’s going to happen when the economy gets better?

 

See, now that’s the question professionals in all walks of life
seldom ask themselves.

 

And that shortsighted approach is what keeps most businesses
barely scraping by for years.

 

Conservation of funds in times like these is essential.

 

Limiting spending is a necessity.

 

BUT, successful children’s fitness business owners have the rare gift of being
able to see 3, 4, 6 and 12 months down the line.

 

And here’s what’s going to happen…

 

As soon as the economy turns upwards (which incidentally,
most experts say will take place around March or April of 2009)
consumers are going to start getting very excited and ‘loose’
with their disposable income.

 

It’s human nature.

 

We love to spend money.

 

So as soon as the economy improves, YOUR consumer base
is going to want to start spending at a feverish pace.

 

Now, Business Owner A, who conserved all his money during
the ‘down time’, is literally going to be caught with his pants down
because as consumers start wanting to spend cash, he won’t have
the infrastructure or programs in place to take advantage of it.

 

Conversely, Business Owner B, who was frugal but invested
WISELY on things during the ‘down time’, will have a complete
plan of action in place and ready for when their market wants to
start handing out cash again.

 

Being cautious financially is one thing, but having your eyes and
ears closed to what the future is going to bring is something
altogether different and silly.

 

Successful business owners know that this is the PERFECT
time to invest in their business because the payout is just around
the corner…

 

2) I’ve been to many fitness conferences in the past, how is this
one going to be any different or give me anything more than I
already know?

 

When Pat Rigsby says that he is going to show you EXACTLY
how to make an additional $30,000 in your current children’s fitness training
business next year, I listen.

 

The man literally has a Midas touch with stuff like this.

 

When I tell you that I’m going to show you EXACTLY how
to create profitable speed camps and clinics that will earn you
thousands of dollars and dozens upon dozens of clients, you
better listen!!

 

That’s how I’ve built every single training facility I’ve ever
owned or worked at.

 

I know the process and will be teaching it to you –
"done for you" style.

 

And that’s just a sample.

 

But heck, isn’t that enough?

 

How many conferences have you been that can promise
you an additional $30,000 profit line to your business?

 

I hope I’ve been clear, my friend.

 

And if you haven’t already…

 

Register now while you still can!

 

https://iyca.org/2009summit

 

 

‘Till next time,

 

Brian

 

 

P.S. – Tomorrow is your last chance.
Register by Friday, December 5th and you are guaranteed a
spot in our closed door children’s fitness session –

 

"How to Run Profitable Speed Camps and Clinics"

 

Here’s your exclusive link –

 

https://iyca.org/2009summit

 

 

Programming for Youth

The Youth Sports Mentality:

Without a Plan, You Will Be Mediocre at Best

 

The most common problem facing Trainers & Coaches today with
respect to developing young athletes over time is the ability to plan
long-term.  The personal training and coaching professions are most
typically based on a session-to-session consideration – clients pay per

session most often and Trainers create training programs one session

at a time. 

 

The same is true for coaching sport – most Coaches script
out one practice plan at a time, rather than create a relative flow
for an entire month or even season.

 

 

Limited Plan…  Limited Gain

 

The problem with this industry standard as it relates to youths and
adolescents is that this type of shortsightedness serves to limit the
potential gains made by a young athlete.  It is not unlike running a
business or corporation – when business owners take the time to
organize their objectives and action steps for a given month or year,

they almost always are successful at implementing the plan. 

 

Far too many business owners, Trainers and Coaches feel as though

their actions during a sales drive, training session or practice is what
will lead to positive change, when in fact it is the planning that
occurs before these actions that accounts for the true gains.

 

 

Become An Objective Monster

 

No one can learn how to create Programming for Youth for 6 or 12 month plans in a day.  It
takes time and diligent effort to acquire this skill, but your ability
to get better over time will have a direct and positive impact on

both your young athletes’ success rate as well as your businesses

ability to attract new clients. 

 

Set an objective for yourself to create a system or plan that allows

you to develop long-term and wide-focused agendas for your
young athletes.  Take several days or weeks if need be to create a
system that is streamlined and easy to implement – although your are

looking for a comprehensive system, the more basic you make it, the
more easy it will be to adhere to.

 

 

Action Steps

 

Start simply.  Take a piece of paper and write out where you want
your young athletes to be in 4 weeks.  Create headings and then
just fill in each category.  For instance, what skill sets are you
working on now?  To what degree of competency do you want
an athlete or team to be able to demonstrate that skill set in one
month’s time? 

 

This can also be applied to elite adolescent athletes.  Are you
working on squat or power clean totals right now?  If so,
where do you want these numbers to be in 4 weeks? 

 

 

Create Critical Path

 

Once you have organized your thoughts on where you would like

to be in 4 weeks, you have to consider how you are going to get
there.  On the same or a different piece of paper, right out how
many training sessions or practices you have with this athlete or
team between now and 4 weeks from now. 

 

Date each training session or practice on your piece of paper.  Now,
using your skills as a Trainer or Coach, literally just fill in the blanks. 
Compare where you want to be in 4 weeks with the number of
training sessions or practices you have between now and then.  In
order to accomplish your 4-week goal, what action steps along a
critical path must be taken? 

 

This is the essence of how to develop a long-term approach to
working with young athletes.  You will simply just write out your
next several training sessions or practices in order to meet the
objectives you have laid out for 4 weeks from now.

 

 

Critical Path & Beyond

 

This system can easily be applied to 6 months or even a year.  Just
follow the same type of procedure as mentioned above – set out an
objective for the time frame and decide where this athlete or team
needs to be within that time frame. 

 

Let’s say you have a 13-year-old athlete for 6 months and you want

to determine an objective and critical path.  Take out a piece of
paper and write out where you want this athlete to be in 6 months. 
Be descriptive with this – what skill sets do you want him to have
mastered?  What kind of movement-based techniques will he show

great competency in. 

 

Once you have decided that, break those large objectives down into

more manageable ones and make them your first 4-week objective.
To get to your end destination, where to you have to be at the end
of this month?  From there break it down even farther by deciding
on how many training sessions or practices you will have over the
next 4 weeks and design them in accordance with your 4 week
objective.  Next month, do the same thing.

 

 

The End Result You Need

 

An amazing thing happens when you create objectives and critical

plans like this.  You will start seeing results in your athletes and
teams beyond what you ever-dreamed possible.  Failing to plan is

one of the biggest concerns facing this industry.  It seems everything
is taken on a session-by-session basis with no vision or thought to
the long-term.  It could argued that individual Trainers and Coaches
didn’t know how to plan for the future… well; now you do!

 

Practice the skill of objective writing and critical path creation.  It
will take time to design a system that flows well for you, but it is
more than worth it to your young athletes’ and teams.

 

 

 

‘Till Next Time,

 

Brian

 

 

P.S. Don’t forget that tomorrow, Tuesday November 5, I am
unveiling the IYCA’s first CEU course – The Insider Secrets
to Program Design. Everything you ever wanted to know about Programming for Youth
and how I create training programs for the kinds of situations that
you face everyday…. Stay by your email for the announcement.