Industry-wide, we complain that certification organizations are out-dated, take all our money and don’t give us anything back of value in return.
Plus, we struggle to earn a living and have one of the highest attrition rates of any profession anywhere in the world.
You are confusing the heck out of me!
Certification companies ask for your cash, but don’t give you anything of merit for it, and at the same time, you’re unsure how much longer you can keep working in your passion because the long days and horrible hours aren’t making you enough to live and don’t give you ANY long-term security…
Then I come in offering a free DVD set that is LOADED with cutting edge training and business information, that you can have for no charge, as long as you become a Member of the IYCA for 12-months.
And IYCA Membership is EXACTLY what you AREN’T getting with other fitness certifications and the very REASON you are unsure of your future in this industry:
:: Step-by-Step Business Guides and Marketing Plans
:: Media Releases that Guarantee Results and More Visibility
:: Success-Proven Strategies that Earn You More Money
:: Training Videos & Audios Every Month
:: Monthly Expert Interviews
I’ve posted a question on a local moms forum asking what parents think are the root causes of Childhood Obesity/inactivity.
Certainly the typical ideas came forth: too much fast food, lack of exercise, not getting kids engaged in good habits early.
One idea did strike me and I’ve heard other moms tell me this. Heck, I even live this circumstance now:
One serious threat to youth activity is the lack of safety in our neighborhoods. We have so much access to information that we know when a sex offender moves into the ‘hood. We also hear about creeps on the news and evildoers who have even taken a child, hand-in-hand away from her backyard to bring her off premises.
With all this scary stuff afoot, moms and dads are definitely afraid to give their young kids especially too much liberty outside.
Has anyone ever polled parents to see if this comes up? Heck, for you IYCA parents out there, is this a factor in your life? Is organized sports the only recourse people see? Is there a solution to this or at least a good rib-tickling one-liner I can give these people? (Just goofing there)
"The Head Football Coach just won’t listen to me… He
thinks he knows everything, but his training program is
terrible and his team would be so much better if he would
just hire me as the Strength Coach…"
Do you know how many times I hear that?
I get emails about it.
People talk with me about it at conferences.
It’s a common topic discussed on the IYCA Message Board.
And every single time, the follow up question reads something
like this –
"How can I get the Coach to trust and hire me?"
And here’s my standard answer…
Why would he?
From his perspective, who in the heck are you?
Do you know many ‘well credentialed’ Personal Trainers
there are in our industry who are absolute crap at what
Now, I’m sure that sounds like a negative slam, but it
It’s a wake up call for you.
You have to PROVE to the Coach that you’re better.
Show him that you know more than him and more than
any other Trainers out there.
But you can’t prove that by ‘telling him so’ and then
walking away with your hands up in the air angry
that he isn’t listening.
I have made a career of gaining the trust of high school
coaches in various parts of the world and literally
having them beg me to train their athletes and teams.
Very few people in our industry can boast that kind of
And here’s my secret….
I get someone else to do the talking for me.
I use my client referral network.
I chat with satisfied parents who have connection to
the local high school coaches and athletic department and ask them
to consider chatting with the coach about me.
And when they do, that opens the door.
All I have to do is walk in.
Literally, I go from ‘just another Trainer trying to
work with my athletes’ to a ‘fantastic Trainer who is
coming highly recommended by the father of one of my
See the difference?
And it works… Every time.
But you know what else works?
The right credentials.
With a certification from the IYCA, you can proudly
tell the coach that your expert training and education
is BASED on working with young athletes.
It’s not a certification that people suggest is the
‘Gold Standard’ but really doesn’t have much to do with
developmental athletic training – something critically
important to high school athletes.
And your certification doesn’t come from an organization
who offers 25 different kinds of educational streams from
‘Geriatric Fitness’ to ‘Pre-Natal care’.
It comes from an international association whose sole mission
is based on teaching Trainers to work effectively with
From Speed Training and Team Program Design to Strength
Development and The Art of Coaching.
I take great pride in being a Member of the IYCA.
And every single high school coach I have ever
talked with appreciates that I am equipped to work with
there athletes based on my IYCA affiliation.
Now that speaks volumes.
Our Level 1 – Youth Fitness Specialist certification is
your ticket ‘in’ my friend.
Get certified now to work with high school athletes and
teams for a fraction of what you’d have to pay for other
more generic educational opportunities.
Below is your exclusive link to the IYCA Level 1