Archive for “Honesty” Tag

Childhood Obesity: The Threat To Youth Fitness

 

 

Childhood Obesity

Liz D:

I’ve posted a question on a local moms forum asking what parents think are the root causes of Childhood Obesity/inactivity.

 

Certainly the typical ideas came forth: too much fast food, lack of exercise, not getting kids engaged in good habits early.

 

One idea did strike me and I’ve heard other moms tell me this. Heck, I even live this circumstance now:

 

One serious threat to youth activity is the lack of safety in our neighborhoods. We have so much access to information that we know when a sex offender moves into the ‘hood. We also hear about creeps on the news and evildoers who have even taken a child, hand-in-hand away from her backyard to bring her off premises.

 

With all this scary stuff afoot, moms and dads are definitely afraid to give their young kids especially too much liberty outside.

 

Has anyone ever polled parents to see if this comes up? Heck, for you IYCA parents out there, is this a factor in your life? Is organized sports the only recourse people see? Is there a solution to this or at least a good rib-tickling one-liner I can give these people? (Just goofing there)

 

Please chime in on your ideas.

 

(more…)

Does IYCA Youth Fitness Education have Raving Fans?

 

 

Youth Fitness Career Success

I read a great book recently called ‘Raving Fans’.

 

It details some principles that every business needs to have in
order to become successful.

 

The 3 main principles in ‘Raving Fans’ are:

 

1. Passion and honesty trump sales and marketing

 

2. Be sure to know what it is your customers actually want

 

3. Give more than is expected

 

That book has had a much greater impact on me than I realized when I first read it.

 

And I’ll tell you why…

 

… Those ‘3 Principles’ have shaped the IYCA from top to bottom.

 

Let me give you some examples –

 

 

1. Passion and honesty over sales and marketing –

 

I have never sought out to ‘sell’ or ‘market’ the IYCA.

 

I let my considerable passion do the talking for me. Whenever I present a seminar, write a newsletter or post a video on this blog, I am overwhelmed at how much of my passion people see.

 

I think it’s a lot easier to ‘follow’ or ‘become part of’ an organization whose passion and honest approach to trying to evoke change in the world comes through much louder than any sort of sales strategy they create.

 

 

2. Be sure to know what your customers actually want –

 

The average Trainer earns $27,000 a year.

 

And I consider that tragic.

 

That’s why the IYCA created an incredibly vast and comprehensive ‘business development’ section to our youth fitness educational package.

 

From free information in our Gold Membership area to CEU courses designed specifically to teach you the aspects of how to run a successful and profitable youth fitness business, we know that providing world-class education on youth training and development was only half of what we needed to do.

 

We needed to make sure you learned how to earn a comfortable living and create a lasting and fulfilling career for yourself.

 

 

3. Give more than is expected –

 

Yesterday alone, I fielded more than 70 phone calls and emails from people worldwide who had questions about our Level 1 certification.

 

70 personal contacts in one day.

 

Not to mention our other ‘go above and beyond’ measure like the ‘Coffee, Tea and Talk’ program we’ve put together.

 

Two hours of free time with me and the rest of the IYCA executives. Answering questions, sharing stories and helping you create the career you’ve always wanted.

 

We do more because we care more.

 

Here’s that video clip of our IYCA Member.

 

Listen to the passion in his voice.

 

The way he explains how his career and life have changed through youth fitness.

 

Understand that we don’t have ‘customers’… We have raving fans because we are so willing to go above and beyond.

 

The link to become part of the IYCA is located right underneath this video screen.

 

It’s your last chance to join us and truly understand what it’s like to become part of an organization whose mission, passion and honesty far exceeds the marketing aspects of what it is they’re trying to sell you…

 

 

** When you click through on the link below, you’ll notice that the video above is of the same fitness professional whose video is at the top of that website as well. No coincidence – he became a raving fan on day 1, and remains a raving fan to this day…

 

… What does that tell you?

 

Your last chance – 50 Level 1 youth fitness specialist certifications available.

 

Your exclusive link is below –

 

http://iyca.org/fitspecialist1.html