Ever thought about “sub-specializing”?
Youth Sports Conditioning Niche
That’s when you narrow down your scope from being a ‘specialist’ in one specific demographic to a ‘specialist’ in one specific portion of that demographic.
Rather than being a specialist in Youth Fitness or Youth Sports Conditioning Training, you become a specialist in Youth Soccer Conditioning, for example.
At first, it may seem scary to isolate yourself this far down into a market niche, but I assure you that the pay-off can actually be tremendous.
I started thinking about this last night.