A) What do I call my Athletic Development or Youth Fitness services to parents and Coaches who are otherwise laypeople and without knowledge of industry jargon?
As with any marketing effort, your best potential gain comes when you are tailoring your language to the audience you are dealing with.
When discussing and defining your services to Parents of young athletes or Coaches, the following words and phrases evoke the strongest emotional connection and familiarity:
a. Sports Performance Training
b. Sport Specific Training
Although we are defined internally as ‘Long-Term Athletic Development’, the uneducated ear will not understand or draw a connection to that title.
Alterations, Conclusions, Emotional Connection, Familiarity, Fitness Services, Fitness Training, Gap, Geographic Location, Industry Jargon, Language And Understanding, long term athlete development, long term athletic development, Moniker, Performance Training, Phrases, Phrasing, Sport Specific Training, Sports Performance, Weight Management, Young Athletes, Youth Fitness, youth fitness training, youth sport performance training, youth sport training Posted in: Coaching Young Athletes, Uncategorized, youth fitness |
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Summer is the ‘make or break’ time of year.
Without a strong summer of
youth fitness or sport training camps working effectively on all levels, you can literally kiss your business progress goodbye.
June, July and August represent your greatest potential to have a revenue spike.
They are the months that will see the most number of new young clients walk through your door (at least hopefully).
They are when the seeds will be sown for your business success the remaining nine months of the year.
And yet every single year at this time, mistakes are being made.
I guarantee that you are making mistakes yourself.
Here are the ‘Top 5’ things you need to be concerned about:
Business Progress, Business Success, Buzz, Conversion, Duration, Logistics, Months Of The Year, Nine Months, Plan B, Price Location, Referral, Seeds, Spike, Sport Training, Summer Camp, Summer Camper, summer sports camp, Time Mistakes, training business success, Training Camps, Youth Fitness, youth sport training Posted in: Programming for Young Athletes, Uncategorized, youth fitness, Youth Fitness Business, youth sports training |
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By Richie Whall
What is the purpose of the warm-up? Why do we warm-up? How do we warm-up?
The majority of coaches and athletes will perform some form of warm-up prior to training or competition but how often do we actually take the time to think about:
:: What we need to do to warm-up appropriately
:: Why we do what we are currently doing to warm-up, or
:: Wow can the warm-up be conducted more effectively?
my previous article I discussed a goals – principles – strategies – activities approach to developing your coaching philosophy and system. So, applying this system – what does this mean for warm-ups?
The two key warm-up goals are to: