Archive for “Alterations” Tag

2 Lessons on Business & Life… Taken from the World of Youth Sports Training

Youth Sports Training Tips

 

Most professional Trainers, be them Fitness Gurus or Sports Performance Experts, may not ever take the time to realize that much of what we hold true and dear in our pursuits of enhancing both the health and ability of young athletes, also translates to the world of business and life as well.

 

Perhaps this lack of ‘connecting-the-dots’ between the two is more than just something that has been overlooked – it’s because the values on which we pride our work with young athletes is far too limited in scope to be accurate.

 

Let me explain that.

 

Our industry holds strong to the notion that short-term, ‘work ’em hard’ training situations that involve high intensity on everything and a slow, methodical infusion of skill on nothing, is what best serves young clients in their need to get better (faster, stronger etc) now.

 

But how often does this gun-slinging approach to life or business prove successful?  And can we take lessons from that as it relates to developing young athletes in Youth Sports Training?

 

How many times do we become handicapped by vein, unplanned and quick attempts to overhaul our businesses or restructure our lives in short periods of time?

 

Think about it.  How many New Year’s Eve goals for the impending year have you set (be them business or life alterations) only to find yourself exactly where you were in November come March?

 

Here’s another one for you.

 

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Youth Fitness Training vs Long Term Athletic Development

 

Youth fitness

A) What do I call my Athletic Development or Youth Fitness services to parents and Coaches who are otherwise laypeople and without knowledge of industry jargon?

 

As with any marketing effort, your best potential gain comes when you are tailoring your language to the audience you are dealing with.

 

When discussing and defining your services to Parents of young athletes or Coaches, the following words and phrases evoke the strongest emotional connection and familiarity:

 

a. Sports Performance Training
b. Sport Specific Training

 

Although we are defined internally as ‘Long-Term Athletic Development’, the uneducated ear will not understand or draw a connection to that title.

 

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