A) What do I call my Athletic Development or Youth Fitness services to parents and Coaches who are otherwise laypeople and without knowledge of industry jargon?
As with any marketing effort, your best potential gain comes when you are tailoring your language to the audience you are dealing with.
When discussing and defining your services to Parents of young athletes or Coaches, the following words and phrases evoke the strongest emotional connection and familiarity:
a. Sports Performance Training
b. Sport Specific Training
Although we are defined internally as ‘Long-Term Athletic Development’, the uneducated ear will not understand or draw a connection to that title.