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Archive for “Fitness Education” Tag

Kids Fitness: My 15% Rule

 

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Kids fitness Education Success

 

I spend 75% of my time with resources from trusted names I know are
great kids fitness trainers.

 

I spend 15% of my time with resources from trainers I have never heard of.

 

I spend 10% of my time with resources that I completely disagree with.

 

This system has been the secret to my success.

 

In my 10% category, I force myself to learn something about a training
philosophy or exercise program that, at face value, I have no use for.

 

How different is that from most kids fitness trainers?

 

Do you ever spend time with training resources that you know you don’t
agree with, or do you brush them off as ‘not worth your time’?

 

The method to my madness is simply this –

 

I can never learn enough. 

 

By reading a book or listening to an audio CD about a training style that
I disagree with, one of two great things happen.

 

Either I learn something I didn’t know (which often happens when you
actually read a book that you didn’t think you were going to like) or I
reaffirm and become more closely connected to the belief-system that I
already had.

 

Learn something new or validate that your system is the right one…
how is that anything but a positive experience?

 

The 15% category is reserved for trainers that I have never heard of before.

 

Why?

 

Because some of the best trainers I have ever met are simply NOT
household names.

 

They don’t have websites, they don’t market themselves and they don’t
try to become well known.

 

They just train people and then publish what they know to be true.

 

Professionals like  David Jack and Carlos Alvarez come to mind.

 

David runs a CATZ training facility near Boston and Carlos is the Head
Strength Coach for a prominent high school in Ohio.

 

Both spend roughly 50 hours a week training young athletes from various
sports and kids fitness programs— and they do so successfully.

 

David has sent countless high school graduates on to successful college
careers and Carlos is responsible for the fitness levels of the 2007 National
High School Champion football program.

 

They don’t broadcast themselves.

 

They don’t have websites.

 

They don’t ‘beat their own drums’.

 

But they’re incredibly talented and insightful Coaches who know exactly
how to develop top level athletes.

 

And they’re both speaking at my International Summit in February.

 

Two guys in your 15%.

 

Two guys who know exactly what it takes to be the best.

 

And two guys you will absolutely never learn from again if you aren’t
at the IYCA Summit.

 

Something to consider…..

 

 

http://www.iyca.org/2009summit

 

 

– Brian

 

Does IYCA Youth Fitness Education have Raving Fans?

 

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Youth Fitness Career Success

I read a great book recently called ‘Raving Fans’.

 

It details some principles that every business needs to have in
order to become successful.

 

The 3 main principles in ‘Raving Fans’ are:

 

1. Passion and honesty trump sales and marketing

 

2. Be sure to know what it is your customers actually want

 

3. Give more than is expected

 

That book has had a much greater impact on me than I realized when I first read it.

 

And I’ll tell you why…

 

… Those ‘3 Principles’ have shaped the IYCA from top to bottom.

 

Let me give you some examples –

 

 

1. Passion and honesty over sales and marketing –

 

I have never sought out to ‘sell’ or ‘market’ the IYCA.

 

I let my considerable passion do the talking for me. Whenever I present a seminar, write a newsletter or post a video on this blog, I am overwhelmed at how much of my passion people see.

 

I think it’s a lot easier to ‘follow’ or ‘become part of’ an organization whose passion and honest approach to trying to evoke change in the world comes through much louder than any sort of sales strategy they create.

 

 

2. Be sure to know what your customers actually want –

 

The average Trainer earns $27,000 a year.

 

And I consider that tragic.

 

That’s why the IYCA created an incredibly vast and comprehensive ‘business development’ section to our youth fitness educational package.

 

From free information in our Gold Membership area to CEU courses designed specifically to teach you the aspects of how to run a successful and profitable youth fitness business, we know that providing world-class education on youth training and development was only half of what we needed to do.

 

We needed to make sure you learned how to earn a comfortable living and create a lasting and fulfilling career for yourself.

 

 

3. Give more than is expected –

 

Yesterday alone, I fielded more than 70 phone calls and emails from people worldwide who had questions about our Level 1 certification.

 

70 personal contacts in one day.

 

Not to mention our other ‘go above and beyond’ measure like the ‘Coffee, Tea and Talk’ program we’ve put together.

 

Two hours of free time with me and the rest of the IYCA executives. Answering questions, sharing stories and helping you create the career you’ve always wanted.

 

We do more because we care more.

 

Here’s that video clip of our IYCA Member.

 

Listen to the passion in his voice.

 

The way he explains how his career and life have changed through youth fitness.

 

Understand that we don’t have ‘customers’… We have raving fans because we are so willing to go above and beyond.

 

The link to become part of the IYCA is located right underneath this video screen.

 

It’s your last chance to join us and truly understand what it’s like to become part of an organization whose mission, passion and honesty far exceeds the marketing aspects of what it is they’re trying to sell you…

 

 

** When you click through on the link below, you’ll notice that the video above is of the same fitness professional whose video is at the top of that website as well. No coincidence – he became a raving fan on day 1, and remains a raving fan to this day…

 

… What does that tell you?

 

Your last chance – 50 Level 1 youth fitness specialist certifications available.

 

Your exclusive link is below –

 

https://iyca.org/fitspecialist1.html