Archive for “North America Europe” Tag

Screening Young Athletes

Young Athletes Assessments

Gray Cook is arguably the most well-known and respected man in the fitness industry today.

His ‘Functional Movement Screen’ has literally developed a cult following the world over.

He presents seminars throughout North America, Europe and beyond.

His FMS Certification is one of the most popular in existence.

He is sought after by every major fitness and sport organization as a consultant or keynote educator.

Gray Cook is the Brad Pitt of our industry.

And not too long from now, he and I will be creating something absolutely transforming.

Here’s the summary of what we talked about –

  • Screening young athletes to decide if further assessments are necessary is an important step in reducing the irrelevant nature of corrective exercise but also in determining injury potential properly and effectively.
  • Some coaches and trainers have very instinctive ‘eyes’ when it comes to seeing movement dysfunction, but many don’t. Creating a simple but effective screen allows every trainer or coach to ascertain movement irregularities and determine follow-up action.
  • Every IYCA Member must have access to this screen – it is the building block of the work we do with kids and young athletes.
  • Once you understand how to screen, you also must be able to assess and provide the right sort of exercise stimulus necessary to evoke change and help reduce the chance of injury if required.

Long story short…

Gray and I are about to create a young athletes specific screening process and subsequent Functional Movement Screen.

Not sure yet when the roll out will be, but I can tell you that all IYCA Members will have access.

I’ll keep you posted on everything as it develops.

 

Youth Fitness – Q & A

 

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Youth Fitness Certification

The response I received from yesterday’s Youth Fitness Specialist
certification release was absolutely overwhelming.

 

And it’s really not just a matter of ‘how many’ people got on
board with the IYCA, it’s ‘how excited’ they were to become part
of my international mission.

 

Fitness and Sport Training professionals from North America,
Europe, Australia, Africa and the Far East all clamored to become
part of my ‘First 500 youth fitness specialists‘.

 

I even did a radio show interview yesterday afternoon in which
the host said to me off-air "I can really tell that the IYCA is
‘what’s happening’ right now in the fitness industry".

 

How right he was!!

 

Having said all that, I received a number of great questions
yesterday from professionals worldwide.

 

Folks seem to want a bit more information about the IYCA, our
mission and the whole concept of training adults versus kids.

 

I decided to answer the four most common questions I received in
an email to you so that you could have the answers for yourself.

 

Here they are…

 

————–

Q – If I have no background in training kids, will the IYCA
be a good place to start?

 

 

A – 100% YES! We have taken a lot of time and placed a lot of
care in creating our educational system so that it works for both
brand new Trainers as well as seasoned veterans.

 

The ‘Level 1 – Youth Fitness Specialist’ certification is the
first step in a 4-step process of advanced and progressive
education.

 

The Level 1 course material is taught by myself and Dr. Kwame
Brown and covers the following topics:

 

:: Motor Skill Development (birth through adolescents)

:: Program Design for clients and athletes 6 – 18 years

:: Group Training – programming, coaching and implementation

:: Coaching Science – how to communicate and teach any child

:: Practical Application – what exercises are best per age group

 

Although advanced in theory and practice, the material is taught
in an extraordinarily fun, upbeat and stimulating manner so as to
appeal to all degrees of Fitness Professionals.

 

Here’s what Fitness Pro Donovan Owens has to say about our
course material –

 

"The content contained in the IYCA course materials provides the
most technical, practical and applicable education that I have
EVER experienced with any other program"

 

I think that says it all!

 

Check out my ‘Level 1 – Youth Fitness Specialist’ certification
now by clicking on the link below –

 

Youth Fitness Specialist Information – Click Here

 

————–

Q – I am already certified through another organization, why
would I want to become certified through the IYCA?

 

 

A – Great question!

 

Here’s the reality…

 

… No other certification in existence today prepares you to
work with young athletes and youth fitness participants the way
we do.

 

We do not offer education or certifications in ‘elite athlete
training’, ‘older adult fitness’ or ‘nutrition and weight
management’.

 

YOUTH is all we do… it’s what we know and where our passion is.

 

Would you go to a Chiropractor if you needed heart surgery?

 

Would you go to the Dentist for an annual physical?

 

If you want the best, want to be the best and want be prepared
for the largest market surge this industry has ever seen, you
simply MUST be educated and credentialed by the organization that
has already been recognized as the ‘Gold Standard’ for youths.

 

Check out what former Men’s Health Fitness Editor Scott Quill
has to say about the IYCA and our ‘Gold Standard’ reputation –

 

"The IYCA’s advice is smart and practical and their programs
are developed with a real passion for helping coaches and kids
succeed. The IYCA is changing the way we train our youth"

 

Check out my ‘Level 1 – Youth Fitness Specialist’ certification
now by clicking on the link below –

 

Click Here Now

 

————–

Q – Why would I want to train kids instead of adults?

 

 

A – Easy… Because that’s where the market is going.

 

Recognizing market trends is an essential part of building and
growing a strong and prosperous career.

 

If you jump on board a moving train too late, bad things happen!

 

The youth demographic has surged into one of the largest and
most opportunity-rich niches in the entire Fitness and Sport
Training industry.

 

It has been recognized by Entrepreneur Magazine as one of the
fastest growing markets in the world and received attention from
mainstream media as well.

 

That’s why I’ve appeared in notable publications like Newsweek
and the New York Times and why the IYCA is being endorsed by
large media outlets including ESPN.

 

Have a look at what ESPN writer Tom Farrey has to say on the
matter –

 

"Brian Grasso is a voice of reason and a beacon of hope for
anyone who wants kids to develop fitness patterns for life, and
for athletes to achieve their full potential"

 

The youth market is by far and away the industry’s ‘next big
thing’ and by not learning how to work with kids properly, you
are cutting yourself out of a market that grosses into the
BILLIONS of revenue each year.

 

Check out my ‘Level 1 – Youth Fitness Specialist’ certification
now by clicking on the link below –

 

‘First 500’ – Become a Youth Fitness Specialist

 

————–

Q – I would love to work with kids, but keep hearing about how
regimented training is bad for children. Is this true?

 

 

A – This is one of the silliest ‘myths’ on the planet today.

 

Is the regimented aspect of school bad for kids?

 

You could argue that kids should be left on their own and
experience education through an informal way that best suits
their needs.

 

And you’d be wrong if you argued that!

 

Working with kids in a fitness setting is positively essential.

 

The days when kids used to just go out and play on their own
are all but gone.

 

And the widespread incidence of youth obesity is proof of that.

 

Fitness for kids is not just ‘fitness’…

 

… It’s DEVELOPMENTAL FITNESS.

 

It involves teaching aspects of movement, force production and
absorption, social interaction and cooperation.

 

It is a science unto itself and must be infused into the lives
of young children if they have any hope of succeeding in sports
or growing up into healthy and functionally fit adults.

The IYCA motto on this issue is simple –

 

M.O.L.D

 

M = Movement must dominate

O = Open yourself up to communication variances

L = Learning styles change per child

D = Develop… Don’t train

 

These four key steps are at the core of what we teach you in our
‘Level 1 – Youth Fitness Specialist’ certification.

 

Here’s what Kelli Calebrese, international fitness authority and
Editor-in-Chief of Personal Fitness Professional magazine, says –

 

"I know so many Trainers who want to work with kids but don’t
really know how. Brian and the IYCA have a formula that works
and takes away all the guesswork for those professionals who
aspire to change the health and improve the performance of
today’s youth"

 

————–

 

Those are the most common questions I received yesterday.

 

I hope I’ve clarified some things for you.

 

If you want to check out what the IYCA offers and jump on board
with our international mission, just click on the link below –

 

Join the Revolution – Click Here Now

 

 

‘Till next time,

 

Brian