Let me be frank and to the point here…
You can open a cookbook, follow a recipe and make a nice dinner, but that doesn’t give you the skill, ability or know-how to own a restaurant.
Every year and in every industry, there are specific time frames that present themselves as ‘revenue spikes’ for a business.
And they are absolutely critical for success and longevity.
In the retail industry, it’s the Holiday Season.
In the school supplies industry, it’s August (for the back-to-school push).
Knowing where and when your revenue spikes will be is necessary and acting towards them causes two distinct things: