Archive for “Seth Godin” Tag

Are You Irreplaceable?


It’s not about the certifications, letters after your last name, education, experience or even results.


It’s about whether or not you have made yourself indispensable.


In the immortal words of modern-day marketing sage, Seth Godin, to find success, you must become a “Linchpin”.



Linchpins are those things you absolutely cannot live without.


They are what make your life both possible and efficient.


Sometimes, they are the obvious, notable and large things.


But more often than not, they are the subtle and behind-the-scenes contraptions, services or actions that most don’t even realize are there.