by Ryan Ketchum
The title of this blog might be a little misleading. I am not going to talk about ground contacts, high impact training exercises, or anything related to movements or programming. I want to discuss the impact that we have on the youth that we work with and the effect it has on your business and, more importantly, their lives.
I always tell our staff that we have a profound impact on the perception of this entire field every time that we work with a client or athlete. This is something that I have used to make sure I give the best in every session for the past 6 years, and built a thriving business because of it!
Think about dentists, doctors, chiropractors, massage therapists, and any other service profession, if you know someone that has had a single bad experience they automatically have the perception that all others in the field must be the same. Do you ever want to be the cause for someone thinking that youth fitness and sports performance coaches are anything but exceptional people that have a high level of knowledge and skill?
I shudder at the thought of giving someone the perception that all coaches were terrible at their profession, didn’t care about the clients/athletes, and got people hurt.