With youth obesity and sport performance training getting so much in the way of media attention these days, it stands to reason that the best and most efficient means by which to gain local interest in your youth fitness program is through large scale exposure via newspapers, television and radio.
Media exposure is widely considered the most effective method of marketing your business for three very distinct reasons –
1. No Cost, High Value
Unlike other marketing avenues, media exposure is 100% free. There are no advertisement costs to pay and no material or reproduction fees to factor in. Appearing in the pages of your local newspaper or neighborhood magazines, as a guest on your regional news or being interviewed by a community radio show carries your best possible scenario in terms of marketing to your demographic – zero cost but maximum visibility. You will literally be ‘seen’ by anywhere from hundreds to hundreds of thousands of people depending on the population of your respective geographic area.