Here they are –

1) Integrity

Personal honor, consistence in applying your personal values

to every action.

Every young person I train is important.

They require and deserve attention and my very best.

In the highest value of integrity, I care deeply about every single

young athlete I have ever worked with and given them everything

I had in order to make them better.

I applied the same sense of integrity when creating the IYCA.

2) Faith

The belief in the ideal ‘rightness’ that gives you the strength even

with a complete absence of evidence.

I’ve never believed in ‘short term, 6-week’ programs.

Every other Trainer was offering them.

They seemed to be effective and parents would often pressure me

to provide quick fix solutions to make their kids faster, stronger

or less fat now.

Right now.

But I always felt the process was far more important than the

destination.

I had great faith that this system was better and would eventually

be embraced by professionals and consumers worldwide.

Despite mounting pressure suggesting that the IYCA would do

nothing but add to the murky waters of an un-regulated

certification industry, I pressed on.

3) Hubris

Exaggerated pride or self-confidence.

Sounds negative, doesn’t it?

It’s not.

When you set out to change the world, you sure better believe

that you can and have your confidence screwed on right…

… Because you’re going to get challenged.

The IYCA has been created in order to change the world.

As an organization, from the top down, we display all of these

words.

We are INTEGRITY oriented and set our bar very high in order

to add the largest value to everything we do.

We have great FAITH that our collective efforts will continue to

create change and provide Fitness Professionals with an

unprecedented opportunity to establish fulfilling and profitable

careers.

And yes, we also have a tremendous amount of HUBRIS.

We believe we can change the world.

We strive and put forth effort daily to ensure that our Members

and certified professionals are cared for beyond what any other

fitness organization has ever done.

Now,I have two things I want you to do for me –

a) If you are already certified as a Level 1 Youth Fitness Specialist

(or becoming certified) leave a comment below and tell me if we

are doing our job.

Also, let me know if these three words make sense to you.

Do you understand why they are necessary for you to truly create

change in the world in kids fitness?

b) If you are NOT currently Level 1 certified, click on the link directly

below and get a true feel for what you are missing –

www.IYCA.org/Youth-Fitness-Certification

An INTEGRITY filled organization that strives to provide you with the

best.

Has FAITH that it, along with you, can in fact change the world.

And has the HUBRIS to believe that it truly will.

Here’s that link one more time –

www.IYCA.org/Youth-Fitness-Certification

‘Till next time,

Brian