Kids Fitness Professionals: 3 Words to Change Your Life




Kids Fitness coaching principles

Here they are –


1) Integrity


Personal honor, consistence in applying your personal values

to every action.


Every young person I train is important.


They require and deserve attention and my very best.


In the highest value of integrity, I care deeply about every single

young athlete I have ever worked with and given them everything

I had in order to make them better.


I applied the same sense of integrity when creating the IYCA.


2) Faith


The belief in the ideal ‘rightness’ that gives you the strength even

with a complete absence of evidence.


I’ve never believed in ‘short term, 6-week’ programs.


Every other Trainer was offering them.


They seemed to be effective and parents would often pressure me

to provide quick fix solutions to make their kids faster, stronger

or less fat now.


Right now.


But I always felt the process was far more important than the



I had great faith that this system was better and would eventually

be embraced by professionals and consumers worldwide.


Despite mounting pressure suggesting that the IYCA would do

nothing but add to the murky waters of an un-regulated

certification industry, I pressed on.



3) Hubris


Exaggerated pride or self-confidence.


Sounds negative, doesn’t it?


It’s not.


When you set out to change the world, you sure better believe

that you can and have your confidence screwed on right…


… Because you’re going to get challenged.



The IYCA has been created in order to change the world.


As an organization, from the top down, we display all of these



We are INTEGRITY oriented and set our bar very high in order

to add the largest value to everything we do.


We have great FAITH that our collective efforts will continue to

create change and provide Fitness Professionals with an

unprecedented opportunity to establish fulfilling and profitable



And yes, we also have a tremendous amount of HUBRIS.


We believe we can change the world.


We strive and put forth effort daily to ensure that our Members

and certified professionals are cared for beyond what any other

fitness organization has ever done.


Now,I have two things I want you to do for me –


a) If you are already certified as a Level 1 Youth Fitness Specialist

(or becoming certified) leave a comment below and tell me if we

are doing our job.


Also, let me know if these three words make sense to you.


Do you understand why they are necessary for you to truly create

change in the world in kids fitness?


b) If you are NOT currently Level 1 certified, click on the link directly

below and get a true feel for what you are missing –




An INTEGRITY filled organization that strives to provide you with the



Has FAITH that it, along with you, can in fact change the world.


And has the HUBRIS to believe that it truly will.


Here’s that link one more time –





‘Till next time,



7 Responses

  1. Scott Hallahan says:

    I’m excited to be sending my Level 1 test in later today, and can’t wait to be a part of the IYCA. All fitness organizations want to get their recognition as “great”, but never have I seen the founder and face of an organization show, and not just tell you, why they’re different than all the rest. You don’t get this constant attentiveness from any other kind of certification, at least that I’ve come across.

  2. Bob says:

    Great post, Brian. We learn something from you every time. Thanks.


  3. Stephanie says:

    How True!!!
    3 GREAT Words and philosophies to match.
    These are important to give to our athletes at young ages because they are timeless in their meaning.


  4. Katherine says:

    I am almost finished with my Level 1 test and I have loved all that I have learned. I am working with one child right now, so I have an easy break-in to this fitness world with children. Brian, your enthusiam and dedication are so motivating… I love the emails and blogs and videos. Just makes me that much more excited to be a part of IYCA.
    Cheers from Denver!

  5. Matt Robnson says:

    Awesome words to live by, I love to hear people still hold themselves to these standards. In this day and age it’s not the easiest path to take and when an entire organization is based around these principles it’s very compelling.

  6. Mark says:

    I have finished Level 1 and am currently working on Level 2. I was at the Summit and can truly see and believe those words are an integral part of the IYCA. I like to think that I too exemplify those terms and being a part of the IYCA helps support that. Keep up the great work Brian.

  7. Liz Donnelly says:

    Integrity and faith are certainly modeled in yours/IYCA’s methods. No doubt about it.

    Hubris, on the other hand, has a distinction of arrogance, at least that’s how I’ve always understood it. Classical literature, even the ancient Greeks, would liken hubris to excessive pride usually resulting in a victimization of another. To me that word has a negativity to it that is definitely not an IYCA ideal.

    It is not my place to tell you what to do, but for my own benefit I’ll replace hubris with boldness, confidence, honor or some similar term evoking a positive, screwed-on-tight pride or self-esteem.

    Keep that zeal bubbling!

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