3 Keys to Successful Speed Camps




Speed Camps Revenue

Before I get into the 3 Keys to successful speed camps, I wanted to tell you that after much deliberation we’ve decided to give you access the online version of the closed door Workshop that Pat Rigsby and I did on running Profitable Speed Camps & Clinics when you order the Youth Speed Specialist Certification before tomorrow at 3pm.


This was previously only available to people who attended the webinar this past Monday, but we’ve decided that this information is too powerful to exclude those that couldn’t attend the webinar.


So you can grab the Youth Speed & Agility Specialist Certification *and* online access to the Running Profitable Speed Camps & Clinics Workshop here:


—-> www.YouthSpeedSpecialist.com


In the Youth Speed & Agility Specialist Certification, Lee Taft and I give you a lot  more than just information on training athletes to be faster.


We also reveal our complete system for running successful and profitable Speed Camps.


Something we have both had tremendous success with over the years.


So, here are our Top 3 Keys that will help you understand how to make  your Speed Camps the most on-demand program in your area:



Success Tip #1 – Use Your List


Every truly successful Trainer or Coach knows that the primary factor in their business success is based on having a functional referral network.


It’s a matter of creating a list of 250 people in your area and working with them to help build a network that actively promotes your Camps for you.


Most of the time, the President of the local youth soccer or football league, or the Athletic Director at the nearest high school would be the ideal targets for your to pursue in terms of marketing your upcoming Camp.


Your best and ONLY option for successfully getting their attention is to have someone from your ‘list’ make the initial contact for you.


“Third-part testimony” is your surefire bet for reaching the audience you need to reach if you want your Camps to generate between $3,000 – $20,000 in revenue and host upwards of 200 athletes.


The most common mistake I see people making is trying to market their Camps themselves.  A grave error when hoping to reach the key decision makers in your community.



Success Tip #2  – Alert the Media… The RIGHT Way


Getting your name in the newspaper or appearing on local TV is the best and most efficient way at being deemed an expert by your community.


But it isn’t easy.


You must learn how to effectively write press releases that reporters and editors will find compelling enough to warrant calling you back.


On average, a given editor receives upwards of 200 press releases daily.


In order to make yours standout, be noteworthy and NOT seem like an advertisement (which is guaranteed to make sure you NEVER receive a call back) you must write your release in a specific format –


a) Headline


Must contain a local interest and not include any ‘sales copy’ or ‘marketing’.


The best method of writing an effective press release headline is to use statistics – they are irrefutable and typically compelling.


b) Sub-Headline


This must answer the question ‘so what’?


Why would your community benefit from knowing this information?


How would they be served by hearing what it is you have to say?


c) Body


Each paragraph should only contain about 3 – 4 lines.


Long paragraphs ‘look’ like they will be hard to read and the editor (who has 150 more press releases on her desk to read) is looking for something that is easy and to the point.


Press releases written in this manner will almost always get you the media attention you desire.



Success Tip #3 – TOMA  (Top of the Mind Awareness)


The biggest mistake you could possibly make is spending time getting people to come to your Camp and then letting them walk out the door with no follow-up system.


First things first, get their contact information (name, address, email address).


Second, create a follow-up system that involves you contacting them every 2 – 3 days for a week following your Camp through a variety of channels.


Two days after the Camp, call them to ask how they enjoyed themselves and see how they’re feeling.


Four days after the Camp, mail them an invitation to enjoy a free week  of training at your facility.


Six days after the Camp, email them a quick reminder of your free offer and include an urgent request to decide since your training program is  starting to fill-up.


That’s called TOMA – Top of the Mind Awareness.


Successful businesses in EVERY industry know that the sale will  always go to the company that stays on the top of the mind of the  consumers.


This method of systematic contact ensures exactly that.


Lee and I have enjoyed a great deal of success in running Speed Camps.


Massive revenue, community awareness through media appearances and the true ‘building blocks’ that have allowed us to develop highly successful athlete training businesses.


In the Youth Speed & Agility Specialist Certification, we give you every single strategy that we use ourselves.


A step-by-step blueprint for how we create, promote and run incredibly successful Camps.


Trust me, this is worth MUCH more than the cost of the Certification itself.


You have until tomorrow, Friday October 9, to enjoy this Certification for a full $100 discount.


Since releasing on Monday, the Youth Speed & Agility Specialist Certification has become an international best-seller… literally overnight!


Take advantage of the $100 discount right now




You could also select the installment plan I created in order to lesson your upfront costs.


—->Click Here to pay in 3 Monthly Installments



‘Til next time,





2 Responses

  1. ben says:

    Brian, i love your comments. now that you are in toronto! LOL…. i know you once told me about one little thing about marketing. Yes, i got your email about the list and names and contacts. Can you tell me who to targert people and who to talk to or list that i have to write down. I know that talk to the coaches, parents of the athelte child…etc…is this correct? Thanks! Ben

  2. […] groups of any size it is important to approach Speed & Agility with the same type of deliberate plan that is often reserved for strength training. Doing so will […]

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