Julie Hatfield-Still

Julie Hatfield-Still: Entrepreneur, CEO, Coach & Author

Entrepreneur & CEO:

Julie is currently the IYCA Brand Executive, a professional Business Coach and Consultant, Certified Life Coach, Founder of the Impact More Method for Entrepreneurs, and creator the Inner Game Framework for Athletes. Julie is the CEO of Strong Women U, LLC established in 2019 and president of the Beyond the Game Alliance, formed in 2024. She is the former owner of J Hatfield Fitness, LLC.

Julie served as the Brand Manager for the IYCA in her first stent from 2014-2016 and was the Coaching Coordinator for Fitness Revolution in 2018.


Julie embodies the word coach. She is a certified life, health and business coach. She’s a practitioner in Emotional Freedom Technique (EFT). She is a certified Youth Fitness Specialist, Certified Speed & Agility Specialist and Personal Trainer (lapsed).

Julie’s been a coach since she was 18 years old. She has coached 100’s of business entities from health coach businesses, fitness business, youth fitness business and has an international presence in this space. Julie is a high ticket sales coach for Elevated Event Experiences.

Julie currently coaches & consults at the collegiate and high school level as well.


Julie is a published children’s book author. She has published articles for the International Youth Conditioning Association as well as curated products, blogs, guides, etc.


Connect with Julie on Facebook.