Archive for “Strength Coach” Tag

How to Get High School Coaches to Like You




High School Coaches Do Need You

"The Head Football Coach just won’t listen to me… He
thinks he knows everything, but his training program is
terrible and his team would be so much better if he would
just hire me as the Strength Coach…"


Do you know how many times I hear that?


I get emails about it.


People talk with me about it at conferences.


It’s a common topic discussed on the IYCA Message Board.


And every single time, the follow up question reads something
like this –


"How can I get the Coach to trust and hire me?"


And here’s my standard answer…


Why would he?


From his perspective, who in the heck are you?


Do you know many ‘well credentialed’ Personal Trainers
there are in our industry who are absolute crap at what
they do?


Now, I’m sure that sounds like a negative slam, but it
really isn’t.


It’s a wake up call for you.


You have to PROVE to the Coach that you’re better.
Show him that you know more than him and more than
any other Trainers out there.


But you can’t prove that by ‘telling him so’ and then
walking away with your hands up in the air angry
that he isn’t listening.


I have made a career of gaining the trust of high school
coaches in various parts of the world and literally
having them beg me to train their athletes and teams.


Very few people in our industry can boast that kind of


And here’s my secret….


I get someone else to do the talking for me.




I use my client referral network. 


I chat with satisfied parents who have connection to
the local high school coaches and athletic department and ask them
to consider chatting with the coach about me.


And when they do, that opens the door.


All I have to do is walk in.


Literally, I go from ‘just another Trainer trying to
work with my athletes’ to a ‘fantastic Trainer who is
coming highly recommended by the father of one of my
star players’.


See the difference?


And it works… Every time.


But you know what else works?


The right credentials.


With a certification from the IYCA, you can proudly
tell the coach that your expert training and education
is BASED on working with young athletes.


It’s not a certification that people suggest is the
‘Gold Standard’ but really doesn’t have much to do with
developmental athletic training – something critically
important to high school athletes.


And your certification doesn’t come from an organization
who offers 25 different kinds of educational streams from
‘Geriatric Fitness’ to ‘Pre-Natal care’.


It comes from an international association whose sole mission
is based on teaching Trainers to work effectively with
young athletes.


From Speed Training and Team Program Design to Strength
Development and The Art of Coaching.


I take great pride in being a Member of the IYCA.


And every single high school coach I have ever
talked with appreciates that I am equipped to work with
there athletes based on my IYCA affiliation.


Now that speaks volumes.


Our Level 1 – Youth Fitness Specialist certification is
your ticket ‘in’ my friend.


Get certified now to work with high school athletes and
teams for a fraction of what you’d have to pay for other
more generic educational opportunities.


Below is your exclusive link to the IYCA Level 1
material –




‘Till next time,




P.S. – Did  you know that ALL IYCA Members are invited to
the Ryan Lee Boot Camp on September 21 to enjoy a live


Level 1 certification seminar being hosted by yours truly…
… For FREE!


Enjoy the event live and in person.


Ask me ANYTHING you want about training or business and more on high school coaches.


All for free.


Check out www.RyanLeeBootCamp.com for the details.

Fitness For Kids: Back in the Trenches…



Fitness For Kids and the IYCA is rolling fast.


Speaking in Australia this summer.

Club Industry and the World Golf Fitness Summit, as well.

Town Sports International conference in the fall.

And have been asked to consult with the Singapore Sports Council.

But the funny thing is that this stuff doesn’t matter to me as
much as something I consider bigger and more important…

… I still coach everyday.

And something happened last night that has gotten me excited
beyond belief.

From 2004 – 2007, I proudly served as the Head Strength Coach
for Barrington High School here in Illinois.

I worked with the Tennis, Girls Basketball, Track and Football

And I loved every second of it.

Last night, I received a phone call from the Head Football Coach.

He wants me to come back.


“There has been something missing from our program since you
left, Brian. I want you back in our system”


Guess what me answer was?

A BIG TIME ‘yes’!!!

Coaching is my passion.

It’s how I identify myself.

And I don’t care how many international seminars I give, how
many books I write on Fitness For Kids or how many times I appear on TV.

I’m a Fitness For Kids Coach to the core.


In fact, I received a testimonial from an audience member at
a seminar I gave in Phoenix once and it has always been the most
touching and gratifying thing I have ever read.

He summed up his views in one sentence –


“Brian is a COACH. Capitalization intended.”


Next time someone asks you about the IYCA, asks you what makes
us different, you be sure to show them this newsletter.

The CEO, ‘Head Cheese’, ‘Top of the Pyramid’ isn’t sitting in an
office or conducting research…

… He’s on the front lines getting his hands dirty and doing
what he loves to do.

People have asked me what it’s like to be the ‘center’ of the
IYCA and I always respond the same way.

I’m not the center of the IYCA…

… Fitness For kids is.


No matter what happens in your career.

No matter how stressful or busy you get.

No matter how much things go wrong.

A good Fitness For Kids training session with a bunch of high spirited kids
always makes it right.

Remember your passion.