Archive for “Fitness Training” Tag

Kids Fitness: Top 3 Reasons to Play Simon Says

Kids Fitness

I’ve just released a very special video of one of my favorite presenters in the world of sport and  kids fitness training, Lee Taft.

 

kids fitness

http://iyca.org/dvds/lee

 

It’s from the 2010 IYCA International Summit, where Lee started off his presentation by playing Simon Says for kids fitness with the entire audience – all 300 of us!!

 

But it wasn’t all fun and games as he made some incredibly valid points before he took us through the game:

 

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‘Youth Fitness Specialist – Level 1’ Certification Offered As a Pre-Conference Highlight for Perform Better Tour

Attendees in Chicago and California Invited

 

June 10, 2010 – Attendees at Perform Better events can become certified as Youth Fitness Specialists through the International Youth Conditioning Association; #1 in Youth Fitness and Youth Sports Training.

 

At the Providence, Rhode Island Perform Better event two weekends ago, nearly 50 Fitness Professionals enjoyed an intimate 5-hour seminar, presented by IYCA Founder and CEO, Brian Grasso.

 

"It’s a unique setting and very unique experience for both myself and each of the attendees," said Grasso.

 

"The Perform Better Tour is the only place that interested Fitness Professionals can become certified through the IYCA live, with me teaching the material."

 

Since co-developing the Level 1 course with Dr. Kwame Brown three years ago, Grasso doesn’t conduct live trainings himself any longer.

 

The next two Perform Better events are schedule for Chicago, Illinois in June and Long Beach, California in August.
The IYCA ‘Youth Fitness Specialist – Level 1′ certification course will be hosted live by Brian Grasso on Thursday June 24 (Chicago) and Thursday August 5 (Long Beach).

 

Those interested in attending can contact Perform Better directly at 888-556-7464.      

 

Youth Fitness Training vs Long Term Athletic Development – Part 3

Youth Fitness Specialists

1) How do I explain that my IYCA credentials make me more qualified than other Trainers?

 

As the market for youth fitness and sports training continues to increase, parents and coaches will continue seeking the services of professionals in our industry.

 

IYCA Professionals must differentiate themselves for other local competitors for one reason:

 

You are, by far and away, the best qualified professional in the industry to be working with young people.

 

Common points I’ve used when explaining my credentials to parents and coaches, are:

 

(i) It’s like a post-secondary or advanced medical degree – every Trainer has basic qualifications, but my IYCA credentials are a specialty in the specific field of youth fitness or youth sports training

 

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Youth Fitness Training vs Long Term Athletic Development – Part 2

 

Youth Fitness

B) Using Socially Accepted Language to Create Understanding – Why Long Term Approaches are Necessary

 

Most consumers (parents and coaches) are truly unaware of what quality athletic development training should look like.  They have been conditioned through media and by our industry’s lack of foresight, to believe in the ‘one-and-gun’ style of "6-Week Programs to Increased Speed".

 

Having said that, trying to explain verbiage such as ‘Long-Term Athlete Development’ or ‘Developmental System’ won’t typically bridge an understanding to your prospects insofar as what makes the IYCA so unique and effective.

 

I have incurred great success by drawing parallels to some type of societal norm that layman already understand and are familiar with.

 

In the case of pediatric and adolescent clients, school represents your best case scenario.

 

When explaining the long-term approach to the IYCA Developmental Training System, your points should take on two separate but concentrated forms:

 

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Youth Fitness Training vs Long Term Athletic Development

 

Youth fitness

A) What do I call my Athletic Development or Youth Fitness services to parents and Coaches who are otherwise laypeople and without knowledge of industry jargon?

 

As with any marketing effort, your best potential gain comes when you are tailoring your language to the audience you are dealing with.

 

When discussing and defining your services to Parents of young athletes or Coaches, the following words and phrases evoke the strongest emotional connection and familiarity:

 

a. Sports Performance Training
b. Sport Specific Training

 

Although we are defined internally as ‘Long-Term Athletic Development’, the uneducated ear will not understand or draw a connection to that title.

 

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IYCA Brian in Toronto

IYCA is a family

It’s been a while since I trekked up to the Great White North and visited my
childhood friends and family.

 

Too long in fact.

 

It’s very easy to get sidetracked by the great standard excuse of "busy with
work"

 

Too easy in fact.

 

My family means the world to me and I admit to feeling overwhelmed at the
thought of seeing everyone again.

 

My oldest brother, Al, turned 50 earlier this year. Can’t wait to give him all
kinds of grief about that!

 

My other brother, Mike, is doing quite well, but given all the childhood
"beatings" he gave me, I intend to cook up something good to razz him
about as well!

 

My parents are both in great health and spirits.

 

My Irish Mom is feisty as ever and will most assuredly have a few choice
words for her baby boy considering he hasn’t been home for nearly two years.

 

My Dad, always the patriarch and calming influence over my family, is doing
absolutely great for a man of 80+ years and will almost certainly want to spend
some time with me showing me around his precious backyard garden.

 

Family is important.

 

But family comes in all shapes and sizes.

 

Truly and very sincerely, I consider my IYCA Family as an important an influence
in my life as I do my biological kin.

 

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Youth Fitness: The "Quality vs. Quantity" Mistake

 

 

Here’s what IYCA Member Paul Clarke had to say in response to my
question about the biggest problem in youth fitness and sport training:

 

"The major problem in youth fitness as I see it is coaches that advocate and live the
mantra of working harder instead of smarter. Invariably this leads to
a quantity over quality approach
."

 

I couldn’t agree more with Paul.

 

It’s being popularized in a different circle right now, but for roughly
ten years, I’ve been saying….

 

Any fool can make a young athlete tired, but it takes a real COACH
to make them better.

 

My first job out of college was as a Performance Coach at a training
center for professional, Olympic and National Team athletes in Canada.

 

We also did a lot of work with young athletes.

 

One of my first meetings as a staff member at this facility is a moment
in time that I will truly never forget.

 

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Is Your Lack of Action in Youth Fitness a Problem?

 

 

My youth fitness question to you last Friday certainly created a stir.

 

The IYCA Blog was literally LIT UP by passionate professionals worldwide,
all of whom chimed in with there thoughts to my query –

 

"What is the biggest problem in youth fitness and sport training?"

 

The responses were intelligent, articulate and clearly came from people who
have incredible fervor for this topic.

 

One of my favorite posts came from a good friend of mine.

 

Someone whose knowledge on the subject is truly amazing. I have enjoyed
learning from her since our first correspondence back in 2005.

 

Leigh Ashton is the former Director for the Long-Term Athlete Development
Program at the Millennium Institute in New Zealand and has recently opened
that country’s very first youth training center with her husband, Gareth, a man
whose intellect and passion for doing things "right" rivals Leigh’s.

 

Here’s what she had to say –

 

"This is a great thread and shows that:

 

A) there are many common issues worldwide with youth sports and fitness training

 

B) Brian and the IYCA are doing a fantastic job at calling these issues to our
attention.

 

I think the next issue for all of us commenting here is what we are going to do
about it? My husband and I have been friends of Brian’s since 2005 and have
just opened New Zealand’s first youth-only fitness centre.

 

The issue we feel strongly about (in addition to those outlined above) is for
those of us who have this knowledge to go beyond just talking about the issues
and have the courage to take action!!"

 

That last paragraph is as succinct and perfectly worded a message as I could
have hoped for when I asked my question last week.

 

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Youth Fitness Industry Problems: I Need Your Input

 

 

What’s the biggest problem you see in youth fitness and sports training?

 

I want to know.

 

Your perspective will help shape the IYCA Mission.

 

So please, leave a comment below and share with me your thoughts on the state of youth fitness

 

Youth Speed Training Exposed

 

 

Youth Speed Training Mistakes

Everyone claims to be an ‘expert’ don’t they?

 

It’s the one title that I truly can’t stand.

 

And I say that because there are very few real experts in the industry of
fitness and sports training.

 

Gray Cook comes to mind as one of them.

 

So to does Alwyn Cosgrove, Al Vermeil and Carlo Alvarez.

 

Experts all.

 

Easy to spot on expert, too. They’re the ones who have a major track record
of success when it comes to training athletes, but are also ALWAYS on the
lookout for stuff they don’t know.

 

Lifelong learners.

 

That to me is what defines an ‘expert’.

 

The greatest expert I know in terms of youth speed training and agility training is a man that
I am 100% sure you know.

 

Lee Taft.

 

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Fitness Training For Youth Flexibility vs. Mobility

 

 

Fitness Training For Youth

What is the difference between Flexibility and Mobility?

 

Well, sometimes this is a confusing issue, as these terms are often used interchangeably. Mobility (also known in some circles as active flexibility) is where we’re talking about CONTROL of the body through a larger range of motion. The muscle group says “I want to move, and I can.” The contrast is passive flexibility, where an outside force will be asking the question, “Can I stretch you?”, and the muscle says “Yeah, I guess so”. There is no skill here, and it is my belief that those who are hyperflexible (too flexible) without motor control are just as prone to injury as those who are Hypomobile / flexible (not mobile or flexible enough)

 

 

Are both important for Fitness Training For Youth or is one more important than the other?

I think that, all things being equal, mobility is a far more valuable goal to pursue for our young ones. However, if there is a physical limitation in a certain body area / muscle group, flexibility can certainly be addressed as part of an overall mobility program.

 

 

When should young athletes train Flexibility?

 

Again, flexibility should be the goal when there is a specific area that is tighter proportionally than the rest of the body. Although, the first question should be “Why?”, with regard to the cause of the tightness. Many times, we are just dealing with the natural growth process during a growth spurt, where bones outgrow muscle and connective tissue, and there is temporary tightness. We may need to train flexibility here through focused stretching, but always in the context of a well rounded mobility program.

 

 

When should they train Mobility?

 

Unless there is a debilitating injury. Always. Throughout development. Period.

 

 

Are there different kinds of Flexibility, or is ‘bending over to touch my toes and stretch my hammy’ what all young athletes should be doing?

 

Absolutely not. The young body should be able to MOVE, and the body should interact smoothly and naturally with the nervous system, not just accept and yield to forces passively.

 

 

What is the single greatest mistake or myth people make when it comes to Flexibility training for fitness training for youth?

 

The greatest mistake people make when it comes to flexibility is to force a passive stretch. When you force a passive stretch, there is circuitry in the spinal cord that will respond by tightening the muscles. Wait, weren’t we trying to RELIEVE the tightness in the muscles? I have seen utterly sadistic attempts by uninformed, performance / ego driven coaches where they would take a young athlete and stretch him or her to the point of tears, actually saying that they wouldn’t get flexible unless they fought through the pain. This doesn’t create athletic mobility, it injures, tears, and forever alters the tissue.

 

 

Want to learn more on Fitness Training For Youth?   www.IYCA.org/youth-fitness-certification

 

 

How to Become a Leader in Athlete Development

 

 

Athlete Development Leaders

Leadership is something that gets spoken about quite a bit in the
fitness, athlete development and sport training world.

 

But what is a leader?

 

What are leadership qualities?

 

I found it interesting when thinking about the tone and content of
this article to realize that we often completely misunderstand the
word as well as its meaning.

 

We always think of ‘leadership’ as the ACT of being in charge of
a group and perhaps becoming their mentor.

 

But upon reflection, I had an awakening.

 

True leadership isn’t simply about ACTING as a leader or mentor.

 

It’s the essence of being ABLE to.

 

Do you have the ABILITY to lead?

 

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Youth Sports Conditioning Tip of the Week

Ever thought about “sub-specializing”?

Youth Sports Conditioning Niche

That’s when you narrow down your scope from being a ‘specialist’ in one specific demographic to a ‘specialist’ in one specific portion of that demographic.

 

Rather than being a specialist in Youth Fitness or Youth Sports Conditioning Training, you become a specialist in Youth Soccer Conditioning, for example.

 

At first, it may seem scary to isolate yourself this far down into a market niche, but I assure you that the pay-off can actually be tremendous.

 

I started thinking about this last night.

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Youth Fitness Training and Business Thoughts: Day 1 Was a Success…

 

 

Youth Fitness Training lessons from Obama

Yesterday I wrote about the ‘winds of change’ as Barack
Obama took office as President of the United States.

 

Did you catch any of the headlines or stories about what
he did in his first day on the job?

 

Without going into any details, simply put, he made changes.

 

And whether you like his politics or not, he promised change
and on Day 1, certainly delivered.

 

Now, here’s what I like about that….

 

He sent a clear and defining message that he intends to
take action.

 

It would be very easy to blame the economic crisis on the
past administration.

 

Simple to throws his hands up and say ‘well what am I
supposed to do’ with the war in Irag.

 

Or easier yet to cry innocent on the obvious dislike that
occurs between political parties in this country rather than
try to build bridges and close gaps.

 

But instead, he’s opted to take action.

 

And while the history books have yet to reveal the scope
of his Presidency’s success, I can assure you that the
only people who ever become successful in this world
are the one’s who don’t point fingers, created excuses
or blame circumstances for their plight in life.

 

They take responsibility for it all, understand that they
are in charge of their own destiny’s and act on what
they know will serve them.

 

The IYCA International Summit will be a landmark event.

 

Cutting edge information related to youth fitness training and youth fitness business
development.

 

Sure fire strategies to increased profits and career
advancement.

 

Better yet, a comprehensive manual that we are quietly
calling the ‘Blueprint for Success Book’ – a literal step-
by-step manual for what you do the second you walk out
the door from the Youth Fitness Training Summit in order to put what you
learned into action.

 

In short, a weekend full of guarantees.

 

So…

 

Why aren’t you coming?

 

Success only comes to those youth fitness training business owners who take action.

 

Period.  End of story.

 

Register now by clicking on the link below –

 

http://www.iyca.org/2009summit

 

 

 

Brian

 

Fitness Training For Youth: What More Do You Need To Hear ?

 

 

Fitness Training For Youth Is Booming

 

Short and to the point.

 

I may even say something that offends you.

 

But in the end, trust me when I say you need to hear this…

 

You don’t make enough money.

 

You simply don’t earn what you’re worth.

 

That’s not a matter of greed or indulgence.

 

It’s just a fact.

 

The fitness training for youth and youth sport training niche is the fastest growing
portion of our entire industry.

 

Worth more than $4 billion annually in the United States alone.

 

Parents are willing to pay top dollar for Personal Trainers who
can rid their children of excess body weight.

 

Parents are happy to shell out thousands to qualified Performance
Coaches in order to improve their child’s athletic ability.

 

And yet there you sit.

 

Wondering why you’re still working from 5am – 8pm as a Fitness
Professional, training unmotivated and unhappy adults.

 

Jealous as you read the stories of other professionals who
have found the fitness training for youth ‘system’ to success and are now working
less hours for more money.

 

Concerned if all your effort and passion for this industry is
ever going to be enough and finally provide the career you
so desperately want… and need.

 

All religious aspects of this story aside, I’m sure you’ve heard
this tale before –

 

A town was flooding and its citizens were evacuating with
great haste.

 

One man decided not to.

 

He opted to stay in his home and wait for God’s help.

 

As the water rose, he was forced to climb on top of his roof.

 

While there, another man in a row boat came by.

 

"The town is flooding. Here, get in my row boat and I’ll take
you to safety."

 

"No thanks" said the man. "God will help me. I am waiting
for Him."

 

A few minutes later, an emergency craft sailed by.

 

"The town is flooding" the officer said. "Let us throw you a
line and we can take you to safety".

 

"No thanks" said the man. "God will help me. I am waiting
for Him."

 

Several minutes later a helicopter flew by and paused over
the man’s house.

 

From the speaker, the pilot called down.

 

"The town is flooding. Let me cast down a rope for you. I
will fly you to safety."

 

"No thanks" said the man. "God will help me. I am waiting
for Him."

 

Not too long after that, the man drowned.

 

When he arrived in Heaven, he said to God, "I believed in
you. Why didn’t you save me?"

 

God answered.

 

"I sent you a row boat, an emergency ship and a helicopter.
What more do you want from me?"

 

You don’t earn the living you deserve.

 

You don’t have the career you want.

 

And yet the youth niche is flourishing.

 

You need new information, a fresh perspective and exact
blueprints of success from some of the most successful Fitness Training For Youth
professionals in this industry.

 

I write you emails.

 

I tell you what you’re going to be missing by not coming to
the IYCA International Summit in February.

 

More than 150 other professionals from all over the world
have already registered.

 

What more do you need to hear?

 

– Brian

 

 

P.S. – Click on the link below to register for my International Summit now –

 

http://www.iyca.org/2009summit

 

 

Fitness Training For Youth – Even the Best Don’t Get it Sometimes…

Fitness Training For Youth – what age do you start training someone?

 

How old should your fitness training for youth clients be?

 

How about young athletes?

 

I have to admit to being utterly stunned by the opinions

some very esteemed members of our industry shared on this

topic on a popular website recently.

 

“No one under the age of 12”

 

“It’s hard to teach kids under the age of 14 proper technique”

 

I am more convinced than ever that the IYCA is 100% necessary

in this industry.

 

In the world for that matter.

 

What is magical about the age of 12?

 

Why is that considered an age that adjunct fitness training for youth is fine,

but 11 or 10 is an issue.

 

Here’s the real crux of the problem –

 

Many people in this industry simply don’t understand.

 

And although we live in a free country and I wholly support

the right of everyone to express there opinion, it really

makes me wonder why highly esteemed and influential

members of any community don’t first understand the issue

before stating a strong stance on the matter.

 

Notice how I never discuss the virtues of training highly

elite athletes or senior citizens?

 

It’s because I understand and respect my limitations as

a professional and find it silly to wield any sort of

influence over a topic I know nothing about.

 

Ideally, I wouldn’t want to have children pay for my

services either.

 

Kids should be outdoors, in the sun, playing and growing

physically for the exercise stimulus they encounter.

 

Just like I was as a kid.

 

The problem is they’re not doing that.

 

Kids should be enjoying at least 45 minutes of well-designed

and developmentally-sound physical education everyday in

school.

 

But that’s not happening either. 

That is why we need fitness training for youth.

If you know anything at all about human growth and

development, you know that the plasticity of the nervous

system is such that exposure to physical activity is a

must at an early age.

 

And while I would love to see kids just step outdoors

again and enjoy ‘free play’ experiences or partake in

vigors daily exercise in gym class, I also long for the

days when the gas to fill my car cost less than an

entire paycheck.

 

Obese kids aren’t active and must outlets to become

active.

 

Young athletes are at the mercy of under-educated and

over-zealous Coaches so must have a voice of reason in

their adjunct training programs that involve more than

just pushing through biomotor increases.

 

I’m not going to say that our industry has done a fantastic

job of understanding and applying proper elements of  fitness training for youth…

 

… But that’s all the more reason to LEARN them through

a credible organization rather than merely cutting off a

segment of the population who desperately needs help.

 

Let me know your thoughts…

 

‘Till next time,

 

Brian
fitness training for youth
 

  

Kids Fitness Team Training Made Easy

During the ‘Activation/Torso’ portion of my training session.

 

That’s when I do it.

 

I literally walk around and chat with each athlete while they go through their
basic activation or torso drills.

 

And that’s where I ascertain and mentally plot the session.

 

Have a look –

 

 

 

 

It never stops amazing me how often I see coaches and trainers discussing
the finer points of making young athletes and general kids fitness better, but only ever focus their
conversation on things like speed training techniques or set and rep ranges.

 

COACHING and COMMUNICATION are the real keys to

kids fitness
 

Developing a system of training that works and then understanding how to
effectively implement it.

 

That’s what makes a great coach.

 

And not surprisingly….

 

…. Great athletes.

 

In Complete Athlete Development I took the time to create both for you.

 

My template complete with a training system that involves 5 separate categories
in a given session along with every instruction imaginable on how to implement the
entire program effectively.

 

Have a look at Complete Athlete Development through the link below and see for
yourself –

 

 

Complete Athlete Development – Click Here

  

Does the IYCA Really Care About Your Youth Fitness Career?

Youth fitness and sport training industry.

Here’s a short video of last night’s “Coffee, Tea and Talk”…

 

 

What happens when a fitness company really does go above and
beyond?

 

They don’t just TALK about providing more for their members.

 

They don’t just PRETEND to be available.

 

They don’t just ACT like they care.

 

Last night was an example of why the IYCA is TRULY different
and more invested in our members than any other organization in
existence today.

 

20 Fitness Professionals from all over the mid-west converged on
a Starbucks location in northwestern Chicago.

 

2 drove from Ohio.

 

4 from Iowa.

 

1 from Wisconsin

 

The average driving time was 2.5 hours.

 

2.5 hours.

 

And why did they come?

 

Because they understand we care.

 

The entire IYCA Executive Directorship was in town for a 2-day
meeting plotting future youth fitness company developments.

 

And we took the opportunity of having all our collective talent
in one place to open up, invite IYCA members who were willing to
come see us and be available to answer any and all questions
related to youth fitness training young athletes or creating businesses within
the demographic.

 

For more than 2 hours last night, that’s exactly what we did.

 

I talked about creating referral networks for your businesses.

 

How to optimize your ‘250 lists’.

 

The importance of parent education.

 

And of course, specific aspects of training kids.

 

Our CFO Nick Berry explained the importance of creating systems
for your business.

 

How to compartmentalize your efforts for maximum gain.

 

For more than 2 hours, we taught, engaged ideas and offered
everything we knew about how to become successful in the youth
fitness and sport training industry.

 

We care more than you could possibly imagine.

 

On his way out, one of our members said to me something I
won’t soon forget…

 

 

“I can’t believe all the information I just heard. But more than
that, I can’t believe I didn’t have to pay for it”

 

 

Ya. We care more than you could possibly imagine.

 

This won’t be our last ‘Coffee, Tea and Talk’.

 

And I strongly suggest you try to make the next one…

 

 

Brian

Youth Fitness: Could It Be Your Life’s Purpose…

<body><h1>Youth Fitness and how it could be your future.

</h1>Have you ever been to a standard fitness or sport training conference?

 

 

 

If so, you likely walked away with some good information.

 

 

 

And while that’s great, I always say that the fitness and sport training industry is moving from the age of INFORMATION to the age of INSPIRATION.

 

 

 

You can get INFORMATION anywhere… Including while attending conferences.

 

 

 

But how often do you walk away INSPIRED to take immediate action on what you just saw and heard?

 

 

 

More over, have you EVER walked away saying stuff like this…

 

 

 

 

 

 

Those video clips were taken at the last conference the IYCA <span style=”font-weight: bold;”>Youth Fitness </span>held right here in Chicago.

 

 

 

“… I consider the event priceless…”

 

 

 

“… One of the best things I have done in my 28 year career…”

 

 

 

Those are great success stories and I am very proud of what we INSPIRED people to do that day.

 

 

 

The IYCA recently presented a seminar in New York City as well.

 

 

 

Check out how unbelievably excited and INSPIRED this fitness professional was…

 

 

 

 

 

 

BUT…

 

 

 

I personally get emotional every time I look or even think about this next video.

 

 

 

It makes me realize that I am truly in the right profession and that so many others share the same passion as I do.

 

 

 

And honestly… I have NEVER seen anything like this before:

 

 

 

 

 

 

We (you and I) are the Future of Youth Fitness my friend.

 

 

 

Sincerely,

 

Brian</body>