During the ‘Activation/Torso’ portion of my training session.

That’s when I do it.

I literally walk around and chat with each athlete while they go through their
basic activation or torso drills.

And that’s where I ascertain and mentally plot the session.

Have a look -

It never stops amazing me how often I see coaches and trainers discussing
the finer points of making young athletes better, but only ever focus their
conversation on things like speed training techniques or set and rep ranges.

COACHING and COMMUNICATION are the real keys.

Developing a system of training that works and then understanding how to
effectively implement it.

That’s what makes a great coach.

And not surprisingly….

…. Great athletes.

In Complete Athlete Development I took the time to create both for you.

My template complete with a training system that involves 5 separate categories
in a given session along with every instruction imaginable on how to implement the
entire program effectively.

Have a look at Complete Athlete Development through the link below and see for
yourself -

Complete Athlete Development - Click Here

It was a treat, a pleasure and an honor.

Here’s the short video clip of Gray, Lee and myself:

And to think…

The IYCA has only just started.

Brian

“I’ve been hired by parents from towns from as far as 20 miles away, created Charity
programs with my local Boys Club, created a name for myself in Athletic Development
through my community and thankfully, due to the revenue incurred from my
accelerated skills through the IYCA, am opening my first training center in January.

This is what I’ve accomplished with my Youth Fitness Specialist certification and this
is what it will do for you”

That’s a testimonial Robert Belley wrote for me over 12 months ago.

His career has absolutely exploded.

When I asked Robert to explain to you a bit more about his thoughts on the IYCA
and what it means to him, he was kind enough to record a short audio for you to
listen to.

Click ‘Play’ on the audio player below and listen to what this man has to say:

His passion is absolutely amazing to me.

And he refuses to just sit back and be content with a single serving of the IYCA.

Robert is an ‘up the ladder’ kind of guy…

… And his career success is proof that this kind of mentality works.

Tomorrow is your final opportunity to receive our newly revised
‘Level 2 - Youth Fitness Specialist’ certification for a full $50 off.

I strongly suggest you consider Robert Belley when deciding if you’re ready
to start climbing the IYCA ladder.

Here’s your link:

Level 2 - Youth Fitness Specialist - Click Here Now

‘Till next time,

Brian

P.S. - I received an email from IYCA Member Aaron Larmore today.

Aaron, like Robert, was one of our first ever graduates.

He traveled from Iowa to Illinois in order to attend our first ever Level 1 seminar
as well.

He then made the trek back here for our ‘Coffee, Tea and Talk’ get together
a few weeks back.

He emailed to say that he was making the trip from Iowa to Indiana in order to
participate in our second ‘Coffee, Tea and Talk’ get together this coming weekend.

Aaron just opened his very first training center and already is FLOODED with
young athletes to train.

Are you seeing a trend?

Here’s that link again -

Level 2 - Youth Fitness Specialist - Click Here Now

So I make the drive from my home in Schaumburg to Northbrook - about 20 minutes or so.

I’m meeting with two editors from Men’s Health to discuss a book deal as well as chat with a local school district about bringing our Fit Schools project to their respective PE programs.

Now, although I’ve talked on the phone with my two Men’s Health colleagues dozens of times, I’ve never met them face-to-face and certainly have no idea what they looked like.

When I stopped at a grocery store just before my meeting was about to start (I needed to pick up an apple…. I was starving!) I wasn’t taken back when a gentleman walked up to me and said “are you Brian?”.

“Yes” I answered, figuring I was meeting one of my Men’s Health partners for the first time.

“Nice to meet you, I’m Andrew. I’m a member of the IYCA”.

It took me a second to realize that ‘Andrew’ had nothing to do with Men’s Health.

“Wow” was about all I could muster…. I had never been ‘recognized’ in a grocery store before.

“Thanks for being involved” I finally managed to say. “Are you enjoying everything so far?”

“I’m loving it!” Andrew replied.

I was almost speechless.

That may sound odd to you.

I mean, I’m used to being ‘recognized’ at conferences.

I’m used to people chatting with me after I make a presentation.

But I have never been recognized in a random public setting like this before and was truly thrown off.

Andrew and I chatted briefly and then I was on my way.

But the incident has stayed with me all day long.

And as my fatigue has grown, the chance meeting with Andrew at 8:30 this morning has managed to ward off the usual ‘cloudy head syndrome’ I tend to get when I’ve been working this many hours.

I suppose it just feels good.

Feels good to know that I have created something of substance.

I’m used to taking shots.

People love to bash those of us who decide to stand for something and make that something known.

Heck, even a former employee of mine, someone I gave a job to and mentored for a year (who by the way is a member of the IYCA) has taken to making negative comments about me and the IYCA on his own personal blog.

That kind of stuff never bothers me.

It goes with the territory and I couldn’t care less.

But the reason I couldn’t care less is because of folks like Andrew and the rest of the IYCA members worldwide.

I receive emails, hand written letters and phone calls daily from people just wanting to express there thanks and appreciation to me for starting this movement.

And today, I got to experience my first ‘public recognition’ - I’ve been on cloud nine ever since.

In short, I suppose the easiest way for me to wrap this up is to offer these words….

Thank you.

More than you know, I appreciate every single phone call, email and letter.

The fact you would take the time to write to me, dial my number or stop me in a grocery store just to say “hi” means more than I could possibly express in words.

In your service…. It’s been more than an honor and a pleasure,

Brian

P.S. - During the meeting with that local school district I mentioned, one of the PE teachers had this to say to me after listening to my impassioned speech about how the IYCA is working to curb youth obesity nationwide -

“It is so nice and refreshing to see an organization actually doing something about this rather than talking about it”

I was at that meeting and got to hear those words firsthand.

But you were there with me.

That ‘organization’ this PE teacher was referring to has as much to do with you as it does with me.

Take a moment to be proud about that today.

‘Intelligence’.

Defined by the dictionary as -

“The capacity for learning, understanding and aptitude for grasping relationships”

That sets the stage very nicely for the meaning of this IYCA-based term.

What about ‘Athletic’?

It’s defined as such -

“Involving the use of physical skills or capabilities”

String those two definitions together and you’ve got the basis for the main motivation needed when training and developing young athletes.

In short -

“Increasing the capacity for learning and understanding various physical skills and how they relate”

That is the crux and critical requirement with respect to programming for young athletes.

And how backwards do we have that these days?

Increase the capacity for learning:

It’s not about over-coaching pre-adolescent children.

Teaching them the ‘mechanics’ of how to throw a baseball or kick a soccer ball.

It’s about enhancing their knowledge and understanding of how to perform these actions via Guided Discovery.

Allowing them to play.

Get a feel for the motion themselves and through trail and error, develop bodily aptitude.

Understanding various physical skills and how they relate:

Through this ‘trail and error’ period of development, it can’t be about specificity, either.

It’s about indirect, global stimulus.

Running fast, for example, isn’t just based on the action of running.

It’s based on:

- Rhythm

- Movement Adequacy

- Efficient production and absorption of force

- Body position for optimal acceleration and deceleration

These physical skills aren’t only developed via performing endless sets of sprints or start and stop drills.

In fact, they are BEST developed singularly. Learned and understood in isolation and then eventually brought together in a relative format.

If you haven’t already, watch this basic ‘Skip Loop’ exercise from the ‘Coordination Development’ DVD found in Complete Athlete Development -

Rhythm

Timing

Movement Adequacy

Force Production and Absorption

Through drills like these, my young athletes are learning how to be ‘intelligent’.

It is through indirect methods of enhancing bodily knowledge that kids form the basis of becoming superior athletes in time.

It’s a process that can’t be rushed or overlooked.

The problem is, we rush and/or ignore this phase of athletic development all the time.

And that’s the main reason so few of our young athletes ever amount to much in terms of optimal sporting success.

They were rushed through a process.

Over-coached and ’specified’ too early.

They simply aren’t Athletically Intelligent.

And when you don’t have basic intelligence, you can’t possibly expand your knowledge passed a certain point.

You lack the foundational aptitude on which to learn more.

Ask yourself this question -

Are the indirect aspects of learning addition and subtraction important to the eventual mastery of specific mathematical skills such as calculus or algebra?

You better believe they are.

Now apply that reasoning to developing young athletes.

Isn’t it time you saw firsthand what training for sporting success should REALLY look like?

Have a look at Complete Athlete Development and see what you’re missing -

Complete Athlete Development - Click Here Now

Brian

You may recall a few weeks back when we hosted our first
‘Coffee, Tea and Talk’ event for all IYCA members.

No charge.

No strings attached.

No registration.

I know full well how little face time you get with some of the
industry ‘big dogs’ and even less interaction with the heads of
many other certification company’s.

And as silly as this may sound, the IYCA was created by
Coaches, for Coaches.

I’m not a ‘velvet rope’ kind of guy.

I don’t try to shield myself or my time from people because
I view myself as important or above anyone.

IYCA members are the best people in the industry.

You care about our movement and want to become part of our
mission.

So as promised, I am personally inviting you to another free
event because we care as much about you as you do about us.

On Friday July 18, I will be at the Crowne Plaza Hotel in
Indianapolis for a very special reason.

Gray Cook and myself will be creating our landmark Functional
Movement Screen for Kids that weekend in a private closed door
affair.

But we’re going to open the doors starting at 7:00pm.

And yes…. You read that right.

Me AND Gray Cook will be available to sit, chat and discuss
anything you want pertaining to training, assessments, business
or program design.

This is an incredibly unique opportunity that is being extended
only to IYCA members.

Two of the industry’s best…

… Accessible in a way that virtually no one else will ever
have.

My thanks to you for being part of our mission.

Crowne Plaza Hotel
Indianapolis, Indiana
7:00pm (local time)

I sincerely hope to see you there…

… And so does Gray Cook.

Brian

The video above is an excerpt from the ‘Speed Training’ DVD in my
Complete Athlete Development system.

Teaching quality deceleration and acceleration skills from different
angles is the most important place to start with an effective
speed training system.

Do you have a system for training speed?

Complete Athlete Development will be off the market very soon, but
the speed training system I outline within it will make all the difference
in the world to the success rates of your young athletes.

Heath Croll down in Virginia had this to say -

“… I realized in an instance that the techniques and progressions he
was showing were going to make my athletes the fastest and most
agile in the game…. I was right!”

The above video clip is from the ‘Coordination Development’ DVD in my
Complete Athlete Development system.

Complete Athlete Development is literally changed the lives and careers
of countless Trainers and Coaches worldwide due to it cutting and
revealing look at how to TRULY train and develop young athletes.

Head Football Coach, John Reese, has this to say about it -

“I received your Complete Athlete Development system a few weeks
ago and have to say that so far am loving it. I have only just thumbed
through the exercises, but the other material is mind blowing to me….
I am happy I purchased the program because now I have the knowledge
to put better athletes on the field”

John’s comments are similar to hundreds of other emails and letters I’ve
received over the past few years about experiences Trainers and Coaches
have had with Complete Athlete Development.

Soon to come off the market for good, your chance to own this groundbreaking
collection and have it as a road map for training young athletes will soon be
gone…..

It’s not about making young athletes sweat.

It’s about making them better.

It’s not about making young athletes tired.

It’s about teaching them so they become more effective.

A lot of my training system isn’t ’sexy’.

It’s not the ‘cool, new, funky’ stuff that looks impressive.

But it works.

And it builds rock solid athletes every time.

Here’s that speed training video clip:

“We made it to the State Quarterfinals for two consecutive years.
This had never been done before in school history”

I would say that’s the crowning achievement of my career.

I’ve trained Olympic athletes.

Highly paid professionals from various sports.

National Team competitors from all over North America and
Europe.

But I have never been more honored or filled with pride than I
was when I received a letter from the head football coach of
a high school program I volunteer for.

The quote above was part of that letter.

There is something uniquely special about working with young
athletes.

So much so that it’s left me sleepless tonight.

I’m writing this to you at 2:00am and am literally bursting at
the seams with energy and exuberance.

I don’t love my job.

I don’t love my career.

I love my place in the world.

My destiny and path.

To aid in the grooming and development of young men and women
through sport, but for the purpose of life preparation, is an
honor that cannot be described in words.

It is a calling.

Something you are compelled to do.

For years I have been working with young athletes and teams.

Over 15,000 to date and counting.

And I remember them all.

I stay in touch with as many of them as I can to this day.

They were not my clients and I there Trainer.

They were my focus and reason for getting out of bed every
morning.

For 14 years, I have not had one day of work.

I have had 5,110 days of enthusiastic joy, though.

This all may sound odd and a touch ‘mushy’ - but that is the
difference between a job and a passion.

My obligation to these kids far exceeds wanting them to get
faster and stronger.

It is in helping cultivate their futures.

And by default, the future of our world.

Yes, my young athletes are widely known as the fastest, strongest
and most injury resistant.

But they also are know to be the best students, most
trustworthy people and have gone on to have success in both
the sporting world and beyond.

It’s much more than speed training or understanding lifting
mechanics.

It’s about combining the best possible training methods with
a coaching system that truly helps young people reach for the
stars in every conceivable way.

My years of experience, trail and error, many mistakes and
re-evaluations have all been honed down into one system that
works - it works every time for any aged athlete in any sport.

Complete Athlete Development is Brian Grasso.

It’s the entire system that has the right ingredients of speed,
strength, athletic development, agility and coaching.

I’ll never forget the look in the eyes of those 70+ high school
football players as they took the field for the State
Quarterfinals for the second year in a row.

It was over two years ago and I still get chills thinking about
it.

We lost that game.

But as several of the kids came off the field, crying with
disappointment, they sought me out, wrapped their arms around me
and said…

“Thanks Coach…. for everything”

That’s the difference between a passion and a job.

I’m going to be making Complete Athlete Development available
one last time at some point over the next couple of weeks.

I hope you can see how important an opportunity that is for you.

‘Till next time,

Brian