So the IYCA International Summit is in February.

People from all over the world have already registered.

But there are still some spots open.

I decided to look through our Customer Service email database
today in order to find out what our Members are asking about
with respect to the Summit.

Here are the Top 2 questions our Customer Service department
is being asked:

1) We’re living in a slow economy and this is the Holidays. How
can I justify spending the money on registration… Not to mention
airfare and hotel costs?

Fair concern, but brutally easy answer…

In business, timing is absolutely everything.

Look at it this way.

The majority of business owners out there are cutting expenses
left and right.

They’re conserving money and holding back on spending
altogether.

Not a horrible strategy in such an unstable economy.

But what’s going to happen when the economy gets better?

See, now that’s the question professionals in all walks of life
seldom ask themselves.

And that shortsighted approach is what keeps most businesses
barely scraping by for years.

Conservation of funds in times like these is essential.

Limiting spending is a necessity.

BUT, successful business owners have the rare gift of being
able to see 3, 4, 6 and 12 months down the line.

And here’s what’s going to happen…

As soon as the economy turns upwards (which incidentally,
most experts say will take place around March or April of 2009)

consumers are going to start getting very excited and ‘loose’
with their disposable income.

It’s human nature.

We love to spend money.

So as soon as the economy improves, YOUR consumer base
is going to want to start spending at a feverish pace.

Now, Business Owner A, who conserved all his money during
the ‘down time’, is literally going to be caught with his pants down
because as consumers start wanting to spend cash, he won’t have
the infrastructure or programs in place to take advantage of it.

Conversely, Business Owner B, who was frugal but invested
WISELY on things during the ‘down time’, will have a complete
plan of action in place and ready for when their market wants to
start handing out cash again.

Being cautious financially is one thing, but having your eyes and

ears closed to what the future is going to bring is something

altogether different and silly.

Successful business owners know that this is the PERFECT
time to invest in their business because the payout is just around
the corner…

2) I’ve been to many fitness conferences in the past, how is this
one going to be any different or give me anything more than I
already know?

When Pat Rigsby says that he is going to show you EXACTLY
how to make an additional $30,000 in your current training
business next year, I listen.

The man literally has a Midas touch with stuff like this.

When I tell you that I’m going to show you EXACTLY how
to create profitable speed camps and clinics that will earn you
thousands of dollars and dozens upon dozens of clients, you
better listen!!

That’s how I’ve built every single training facility I’ve ever
owned or worked at.

I know the process and will be teaching it to you -
"done for you" style.

And that’s just a sample.

But heck, isn’t that enough?

How many conferences have you been that can promise
you an additional $30,000 profit line to your business?

I hope I’ve been clear, my friend.

And if you haven’t already…

Register now while you still can!

http://iyca.org/2009summit

‘Till next time,

Brian

P.S. - Tomorrow is your last chance.
Register by Friday, December 5th and you are guaranteed a
spot in our closed door session -

"How to Run Profitable Speed Camps and Clinics"

Here’s your exclusive link -

http://iyca.org/2009summit

In 2005 I met Bob Piane of Vortex at a conference.

Early in 2009, Vortex will be releasing a new line of
fitness equipment for kids based on a blueprint I
designed.

In 2006, Chris Poirier of Perform Better heard me
speak at a conference.

2009 will mark my third year as a Special Guest
Presenter on the highly acclaimed Perform Better
Series.

In 2007, Geralyn Coopersmith of Equinox met me
at a conference.

In 2009, Equinox and the IYCA will be forming
on a multi-region, nationwide partnership that will
be tremendously success for both organizations.

So what’s my point?

Conferences are much bigger than just the information
you learn.

Yes, at the IYCA International Summit in February,
you will be given absolutely mind-blowing information:

:: How to Add $30,000 Profit to Your Existing Training Business

:: The Secrets of Running Profitable Speed Camps and Clinics

:: Multi-Directional Sport Agility

:: Young Athlete Nutritional Needs

But you know what, you’ll also be face-to-face with your fellow
IYCA colleagues.

You’ll also get to meet me and Pat and Nick.

Create joint venture.

Develop partnerships.

Heck… pitch ME on your ideas.

Back in 2004, I received an email from a man who was very
interested in what I had started with the IYCA and wanted to
know if I could arrange a phone call with him for a few minutes.

That man was Dr. Kwame Brown.

And as you know, he is the current Executive Director for the
IYCA, earns a regular paycheck from the company and has
become an international celebrity in the fitness world.

So…

Have you registered yet?

My career was literally made by attending conferences and
creating networks.

In February, you are going to given the perfect opportunity to
do just that.

Here’s your very special and exclusive link -

http://www.iyca.org/2009Summit

Just think about all the opportunities you’re going to be missing
by NOT being there in February…

Brian

The moment has arrived.

What a rush for me to be able to offer this to you.

A ‘change your life and your career’ announcement that, quite
frankly, is also going to change my life, too.

The IYCA International Summit

The culmination of more than 6 years of hard work and sacrifice.

An event that is going to alter the lives of all those in attendance.

‘Done for you’ business strategies that are guaranteed to increase
your revenue the very second you start to implement them.

Never-before-released secret training methods that will enhance
your ability and reputation as a Coach forever.

An experience of a life time with colleagues and soon-to-be
friends from around the world.

Networking opportunities that will alter your businesses leverage
and market appeal in an extraordinary way.

6 CEU’s towards your IYCA certification just for attending.

An additional 3 CEU’s for opting to attend the "How to Run
Profitable Speed Clinics and Camps" special closed door session
(which you must register for by this coming Friday, December
5th in order to attend).

I simply can’t wait.

Writing emails to you daily is a wonderful experience for me.

Hosting live Tele-Conferences is a fantastic way for me to offer
you insight and ideas.

But getting in front of you live on stage is something altogether
different.

Being able to SHOW you my passion.

Sitting down with you during breaks in the day and discussing your
successes and business concerns.

Being able to shake your hand or give you a hug.

Meeting you for the first time or seeing you again…

… These are the magic that make live events so incredibly valuable
and special.

I just cannot wait.

Sometimes in life it’s not what you do that can make or break your
career.

It’s what you don’t do.

The International Summit WILL fill up to capacity in a matter of
hours or days.

This is your chance to lock in to the biggest event the fitness
industry is ever going to see.

What are you going to do with that opportunity?

Here is your link…

http://www.iyca.org/2009summit

This is your chance to experience career success like you never
dreamed possible.

I sincerely hope to see you in February.

Brian

P.S. - If you want to secure your spot in the "Running Profitable
Speed Clinics & Camps" Workshop where we’ll provide *everything*
you need to hold your own successful events- enroll now:

http://www.iyca.org/2009summit

"Brian completely changed the way I approached training and eating.
But even more than that, Brian completely changed my life"

It’s easy to get causal to comments like this isn’t it?

If you’ve had the kind of career I’ve been blessed to have, you hear
and read comments like that all the time.

This one in particular was written by Kim McCullough.

A standout young hockey player who I had the honor of training 10
years ago when she was just a teenager.

Now in her mid-20’s, Kim is a highly accomplished Strength Coach
herself, and widely known as one of the very best hockey-specific
trainers in the world.

She’s also a very significant and proud member of the IYCA.

So yes, I admit to hearing and reading comments like this one on
a very regular basis.

And I admit that I’ve grown rather numb to them.

They’re certainly nice to hear, but they don’t really penetrate.

Almost like I can’t relate to the enormity of being the guy who
"changed someones life".

But this comment by Kim really gave me pause to reflect today.

She wrote it only minutes after reading my new Youth Obesity
Solution program.

You see, Kim knows firsthand the impact I can have on someone.

My training system.

My nutritional program.

My mentoring style.

She knows what it’s like to be immersed in a ‘Brian Grasso’
solution.

Kim was a gifted hockey player.

Terribly gifted.

But she was mis-directed in terms of training and nutrition.

And by her own admission, fat.

Some perspective changes on conditioning and food intake
changed her life completely.

And that’s all it took.

Kim knows very well that the greatest benefit of my system is
not founded in the earth shattering science and ’secretive’
nature of my exercise selection or set and rep schemes.

She knows that it’s the perspective I carry on training,
nutrition and coaching that is the basis of my success.

And that is exactly what you’re going to find in my new
Youth Obesity Solution program.

Fad Diet…. NO!

Innovative Training System…. NO!

Intensive Boot Camp Template…. NO!

These are superficial issues and will NEVER be the solution
to a problem as big as youth obesity.

But you do get to understand my perspective on the matter and
how the ultimate solution is founded in understanding where the
problem actually lies.

The comments you read above from Kim were contained in a blog
she wrote yesterday promoting the Youth Obesity Solution to
her own loyal readership.

She was so impressed with the contents of my new program,
she just had to let her own customers know about how powerful
it is.

Here’s how Kim ended her blog -

"Brian has had a HUGE impact on my life, and as THE world renowned
expert on young athlete development, he has also helped tens of
thousands of kids worldwide. But the impact he is going to have with
his new program goes far beyond young athletes. Brian is tackling the
youth obesity epidemic head on and I have no doubt that his program
is going to be the solution. And we all need to be a part of it"

Sound advice from someone who knows firsthand just how powerful
my programs can be.

And how much they can change lives.

The title of Kim’s blog is this -

"The Coach That Changed My Life"

I’m honored and flattered.

Maybe it’s time you became a ‘life changer’ yourself.

Click below and get started on changing the world with me -

http://www.TheYouthObesitySolution.com/

Brian

"I’ve grabbed my copy of Youth Obesity Solution and I hope
everyone on your list does too. No Fitness Professional bent
on improving the health of their community can ignore the dire
plight of the children around them."

I received that email from King Hoover roughly 10 minutes after
sending out my announcement about releasing Youth Obesity
Solution yesterday morning.

10 minutes.

He read my newsletter, made the purchase and wrote me that email.

In 10 minutes.

Now, let me paint a picture here for you.

King Hoover attended the first ever Level 1 certification seminar
that I hosted in Chicago this past February.

He has gone on to become Level 2 certified through the IYCA.

He owns my Complete Athlete Development system.

He will be purchasing my ‘Secrets of Program Design’ course next
week.

Now here’s what you may by thinking -

"Of course Brian’s going to talk about this guy. He’s bought every
single product Brian has ever produced"

Fair point.

But you want to know the real reason I’m talking to you about
King Hoover?

Because he has the kind of successful career that virtually every
single Fitness Professional on the planet wants.

A lucrative private training business.

His own radio show.

Investors that believe in him and fund his projects.

He’s a local celebrity in Texas.

He’s ‘made it’ in every way imaginable.

Dare I say…

… He’s got the career you want.

So that’s why I bring him up.

For a guy whose success speaks for itself, he was THE FIRST person
to get their hands on the Youth Obesity Solution program

The very first.

I can tell you this without one shred of indecision, too -

King Hoover will be standing beside me when I change the world of
youth fitness forever.

In fact, we’ll be changing it together.

Because, like me, he knows that a successful career and the ability
to change the world is based on one thing and one thing only…

… Taking action.

Have a look at the Youth Obesity Solution website and tell me sincerely that
the world doesn’t need your help.

After that, take a good look in the mirror and ask yourself why you’re
not taking the action necessary to both build the kind of career you’ve
always wanted and change the course of humanity in the meantime.

Here’s your exclusive link -

http://www.TheYouthObesitySolution.com/

World Changers and Success-Minded Professionals only please…

Brian

I’ve done this once before.

And I’ll never forget it.

It was a very cold and quiet winter night.

To be entirely honest, it was more like 2am.

I was sitting at the desk in my home office and
Sara was sitting at hers.

Sara, if you didn’t already know, was a co-founder
with me of the International Youth Conditioning
Association.

It was late, we were exhausted, but mostly…

… We were scared to death.

Together, we were editing the newly written IYCA
textbook for a final time.

13 months, 11 contributors and a whole lot of blood,
sweat and tears had gone into this cause.

And at 2am that night, we were about 4 hours away
from releasing it to the world.

A very scary proposition for a 29 year old visionary who
‘decided’ one day to create an organization whose
mission was to literally change the world.

Our last minute work that night was certainly necessary
to make for a polished product, but more to the point,
we knew we wouldn’t be able to sleep and so needed
something to keep ourselves busy.

And keep the butterflies in our stomachs at bay.

I’ve always been a visionary.

A risk taker.

See a cause, become passionate about it, create a
solution to fix it.

That’s me.

I’ve never been ‘average’ that way.

A 9 - 5 kind of guy.

Same old routine day in and day out.

I like excitement.

I like to inspire and incite.

I like to make people realize that they can make a
change in our world no matter how big the problems
seem to be.

And the IYCA, 5 years almost to the day after that
cold and quiet winter night, has already caused great
change in the world of youth fitness.

It’s amazing what time, space and perspective can do.

From being exhausted and brutally scared that night
5 years ago, to being the leader of a global movement
that is actually working.

Here’s what some people have said to me since I released
the IYCA as a ’solution’ 5 years ago -

 

"I really felt compelled to write this letter about my experience
at the IYCA seminar last month. For a lack of better words,
it was life-changing. I mean this in all sincerity"

- Kris Massaro (California)

 

"If you are a P.E. teacher, personal trainer, or strength
coach and work with children, it is absolutely ESSENTIAL
to attend an IYCA event"

- Aaron Larmore (Iowa)

 

"I do believe that you will change youth fitness in America"

- Jeff O’Connor (Nebraska)

 

"I would suggest that one of the greatest decisions
that I have made in my life was to take the Youth Fitness
Certification course that you offer"

- Bob Acton (Canada)

 

"The IYCA is changing the way we train youth"

- Men’s Health Magazine

 

 

Sometimes I sit back and reflect.

And when I do, I can’t believe that I’ve created such
wonderful change in our society with respect to youth
fitness and sport training.

To be the catalyst for a global change has been the
greatest honor of my life…

… And now, I’m doing it again.

Youth Obesity may very well be the most concerning
problem facing our society.

And there is no real solution yet.

Kids are getting fatter and more lethargic.

Obesity rates are climbing.

Our youngest generation is at the crossroads of a
massive crisis and no one is doing anything that
has shown proof of actually stopping this trend.

And that’s why I’m calling you to action.

I’ve done this once before and it worked.

I don’t need you to do much - just read something.

I need you to read the information contained on the
link below and just think for a second.

Think about how rewarding it is to change the world.

How necessary it is for our children.

And how the guy whose asking you to help as successfully
done this once before.

After that, you can decide for yourself what to do with the
information you’re about to read.

Right now, I’m wondering where I’ll be in 5 years.

Wondering where you’ll be.

And wondering where the state of this problem will be
once the world sees my ‘Final Solution’.

I’ve done this once before.

And it worked.

It’s time to change the world again…

You in?

Here’s that link -

http://www.TheYouthObesitySolution.com/

Brian

Something extraordinary is taking place on Monday.

And your name is written all over it.

One of the greatest problems in society today is going to start
meeting its match.

And you will be on the front lines of that confrontation.

You know me as the ‘youth sports’ guy.

Trained thousands of young athletes all over the world.

But most don’t realize that in my 13 year career, I’ve also worked
with thousands of overweight and obese kids, as well.

In fact, some of my careers’ fondest memories are of helping kids
regain their self-esteem, their confidence or teaching them how to
include daily activity as a life long pursuit and love.

And on Monday, I am going to be releasing what I consider to be one
of the most important resources I’ve ever produced.

A tell-all look into how we, as an industry and society, can rid this
planet of childhood obesity forever.

It’s partly exercise.

Somewhat dietary.

And a lot to do with perspective and communication style.

I am thrilled to be offering this resource and know that every adult in
the world will benefit from reading the contents and understanding
my principles.

That’s all for now.

I’m going to email you again tomorrow with a few more details, but for
now, just know that Monday is the day we start to change the world
together.

‘Till next time,

Brian

Hey,

So here I am in Tampa, Florida.

A special guest of Pat Rigsby and Nick Berry for their
Ultimate Business Solutions master mind meeting.

The weather’s nice and I’m certainly happy not to be in
my winter-filled home of Chicago right now.

But the past couple of days have been a lot more than a
nice break from the cold weather.

In fact, it’s been as big an eye opening experience as I’ve
had in a long time.

And here’s why…

I’ve listened to fellow fitness professionals discussing
their businesses, roadblocks they’re facing and ideas
they’ve implemented that have become widely successful.

I’ve contributed my thoughts and opinions as well as offered
any advice I could based on my 13 year track record of success
in this industry.

But the true ‘hidden gem’ of the past couple of days have
been in noticing the people in the room.

Jason Brown

 

David Whitley

 

Donovan Owens

 

Jim Labadie

Do any of those names sound familiar to you?

Jason Brown is the KING of martial arts conditioning.

David Whitley just got back from Tokyo as a guest
lecturer on kettlebell training.

Donovan Owens is the #1 Trainer in Austin, Texas and
just recently was offered a regular column in the largest
newspaper in that area.

Jim Labadie, a one-time Personal Trainer, is now recognized
as the best and most successful ‘business coach’ in the industry
and is on demand literally all over the world.

So how does that translate into an ‘eye opening’ experience?

Easy…

The best of the BEST are here.

Learning.

Getting better.

Pushing themselves to be even more successful.

And this is something I talk about all the time.

The best are the best because they are constantly learning.

The best get better because they never stop wanting more.

So let me cut to the chase on this…

My new ‘Secrets of Program Design’ CEU course is
what you need.

It is the best and most convenient means by which to become
better, learn more and enhance your training success.

It’s a never-before-seen look inside my brain.

How I construct training programs.

How I get results regardless of the situation.

How I coach and program for teams and individual athletes.

How I became the most successful Youth FitnessSpecialist
in the world.

And isn’t learning from and patterning success the best and
most efficient way of becoming successful yourself?

I’m sitting in a conference room at the Intercontinental Hotel
in Tampa right now listening to David Whitley talk about how
he makes more than $5,000 A DAY as a guest speaker.

And here he is.

Learning.

Investing in his career.

Because he knows that’s what it takes to be successful.

When are you going to realize that?

Here’s your exclusive link to me ‘Secrets of Program Design’ course -

http://www.iyca.org/course/programdesign

From Tampa….

Brian

Okay, so I admit to being overwhelmed.

When I sent yesterday’s email out asking for people to offer
their thoughts on the matter of ‘training kids under twelve’,
I wasn’t expecting such a huge outpouring of passionate
responses.

My blog is loaded with comments.

I received no fewer than 20 emails on the topic.

I even had 4 people call me to tell me what they thought.

The IYCA certainly is comprised of some passionate people…

… And I love that!

And now that we’ve established the fact that training
children under the age of 12 is an absolute must, it begs
the question - how do you do it?

Weight training - Is that safe for kids?

Speed and Agility - How do you teach that to pre-adolescents?

Plyometrics - How much volume, sets or reps?

So while I’m glad that everyone who responded seems to
understand the need for training and instruction with kids
under 12, do they know how to design and implement
programs for this age group?

Maybe.

But it is a very tricky science.

Especially when you factor in the reality that you’re likely
going to be dealing with several kids, all of whom have
different learning styles and abilities, and the potential of
over-zealous Coaches and Parents who are looking for
results NOW… As completely silly as that is.

Here’s a quick crash course for you on how to program for
kids under 12 years old -

:: Always start by arranging your training group into a semi-
circle around you being sure to avoid any natural hierarchy’s
that typically plague this age group

:: Introduce the first exercise being sure to verbally explain and
then visually demonstrate

:: Be positive with all commentary and feedback

:: The program itself should follow this sequence -

a. Coordination 1 (demo)

b. Game Play

c. Coordination 2 (demo)

d. Game Play

e. Technical Instruction

f. Game Play

:: Choose coordination exercise that stimulating any of the
following physical characteristics -

a. Balance

b. Kinesthetic Differentiation

c. Rhythm

d. Spatial Awareness

e. Movement Adequacy

And that’s how you create successful programs for kids under
the age of 12!

Want the rest of the story?

All the specifics and some samples of how it works?

Click the link below and get your hands on my brand-new
‘Secrets to Program Design’ course.

More than 1,000 Fitness Professionals worldwide have already
purchased this groundbreaking course and have become better
Coaches and Trainers IMMEDIATELY because of it.

Here’s your link -

http://www.iyca.org/course/programdesign

‘Till next time,

Brian

I received a very interesting email yesterday.

Dan Coyle, a freelance author who writes for the New York Times among
other publications, recently finished a new book he’d been writing.

He emailed to ask if I would read the manuscript and give him feedback.

I was honored to even be asked and of course said yes.

The book itself - and of course I can’t mention any details since it won’t
published until 2009 - has to do with children being exposed to various
aspects of sport, art, music and other stimulating activities in order to
ensure their proper development and the proper development of the
nervous system at large.

Very much in line with what I stand for in terms of early and multi-faceted
exposure to a wide variety of physical and cognitive stimulus.

Now here’s the interesting thing -

This is in direct contrast to many Fitness Professionals who believe that
you should never ‘train’ or ‘work with’ a child under the age of 12.

Clearly, I disagree for several reasons.

Now I’ve explained my reasons more than once and don’t want to take
up any space doing it again.

Instead, I want to know YOUR thoughts on the matter.

Over the next couple of days, I will take some of the responses I get
and discuss them in emails to you.

So what do you think?

Is early exposure important or is 12 some kind of magical age we should
wait until?

Click below and let me know….

Brian