Industry-wide, we complain that certification organizations are out-dated, take all our money and don’t give us anything back of value in return.   Plus, we struggle to earn a living and have one of the highest attrition rates of any profession anywhere in the world.   You are confusing the heck out of me!   [...] read more

IYCA Provides… by Wil Fleming – www.beforcefit.com   It is the week of Thanksgiving and I wanted to share with you why I am thankful for the IYCA.   Certainly I am thankful for the knowledge I gain from attending live events and the continuing education certification courses but that only touches the surface.  The [...] read more

  IYCA Summit   I decided to give away two free tickets to the 2010 IYCA Summit   All I need you to do is tell me why you want the free admission.   Just a brief sentence or two that illustrates your passion, speaks to your own altruistic intentions and reveals why the IYCA [...] read more

    Youth Fitness Professionals   David exudes passion, doesn’t he?   And now his passion is being matched with obvious and incredible success.   The IYCA truly is different.   Its world-class education opens the doors to a market that is among the highest grossing in the entire fitness industry.   It guides you [...] read more

I’ll just come straight out with it.   I wrecked my car last weekend.   Something I likely won’t forget anytime soon.   I was driving from Chicago to Minnesota in order to present at a seminar in St. Paul.   Scheduled to speak at 10:40 in the morning on Sunday, I opted to leave [...] read more

    IYCA Criticism is something I’ve just come to accept as part of my job.   It’s far easier to throw a brick at a house than it is to build one yourself.   And thus far since creating and launching the IYCA, I’ve seen firsthand how that statement is true.   From world-class, [...] read more

    IYCA International Summit DVD’s are almost ready.   I’m about 4 or 5 days away from being able to let you get your hands on what has been called "one of the greatest fitness events ever."   And that’s why I’m able now to show you this short video.   25 year industry [...] read more

    IYCA and Youth Fitness Pros "Our staff saw first-hand the commitment and passion that draws many to the IYCA. The Founder volunteered his time and drove 5 hours to help us out. He gave our team pointers on how to become better coaches and grow our training business! We are still in awe [...] read more

    Here’s one of mine     Become a Youth Fitness Specialist today!     – Brian   read more

    Athlete Development Leaders Leadership is something that gets spoken about quite a bit in the fitness, athlete development and sport training world.   But what is a leader?   What are leadership qualities?   I found it interesting when thinking about the tone and content of this article to realize that we often [...] read more

    "It felt more like a family gathering than a conference"   Carlos Alvarez, one of the tremendous speakers from my Summit two weekends ago in Louisville, wrote that on his blog just three days after the Summit concluded.   And he’s right.   Nick, Pat, Sara and myself go out of our way [...] read more

    Youth Fitness Certification   It’s impossible for me to go back to business as usual today.   So I’m not even going to bother trying.   The IYCA Summit has left Nick, Pat, Sara and myself in a dream-like state that has proven tough to shake.   So much energy.   So much [...] read more

    Fitness Training For Youth Is Booming   Short and to the point.   I may even say something that offends you.   But in the end, trust me when I say you need to hear this…   You don’t make enough money.   You simply don’t earn what you’re worth.   That’s not [...] read more

    Youth Fitness Specialist Certification with the IYCA Dead Poets Society is one of my favorite movies of all time.   Have you ever seen it?   Robin Williams plays a rather eccentric English teacher at a very conservative private school in the Northeastern portion of the United States.   And he has a [...] read more

    Youth Fitness Career Success I read a great book recently called ‘Raving Fans’.   It details some principles that every business needs to have in order to become successful.   The 3 main principles in ‘Raving Fans’ are:   1. Passion and honesty trump sales and marketing   2. Be sure to know [...] read more