Archive for “Fitness Industry” Tag

Preventing Youth Sports Injuries

Is there a difference in ‘Injury Prevention’ for soccer versus baseball with young athletes?

 

How about hockey versus volleyball?

 

Interesting topic…

 

Watch this video on Youth Sports Injuries and see what you think:

 


 

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Fitness Pros and Time Management

 


Fitness Pros

Month/Year- January 2011

 

Name of Book – No B.S. Time Management for Entrepreneurs

 

Author – Dan Kennedy

 

Fitness Pros Top 3 Key Points:

 

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Symptomatology of Training Young Athletes

 

Training young athletes… It seems that everybody dabbles in this market 

Whether the fitness or sport training professional is a Physical Therapist by trade, Personal Trainer to the average adult clientele or Strength Coach to elite sporting stars, when stating their bios and areas or expertise, it seems that the sentence always ends with ‘I am Training Young Athletes, too‘.

 

And why not, right?

 

Training young athletes is the fastest growing niche within the entire fitness industry.

It’s worth over $4 billion a year in the United States alone and more than 1 million children, youths and teens hired a Personal Trainer in 2007 – a large number for the purpose of enhancing sport performance.

 

But that term, ‘enhancing sport performance’ is something that doesn’t really belong in the vernacular of the youth sports training world. At least not in the way we currently use it.

 

At the risk of sounding acrimonious, let me ask you this question.

 

How much do you really know about human growth, development and the necessary components of training clients in the pediatric and formative years?

 

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Athletic Revolution


Athletic Revolution is absolutely exploding nationwide.

 

A 100% done-for-you Youth Fitness & Sport Training facility or program that is just waiting for you…

 

… Waiting for you to join the AR Family and share in the joy of owning a business of your own that has proven effective, successful and fulfilling.

 

Every week, I adore the time I spend chatting with new and soon-to-be-new franchisees – their excitement, passion and care is positively contagious!

 

As a means of making the decision to become an AR Family Member and business owner even easier for you, Pat Rigsby and I have decided to put together an incredibly special offer (that expires December 31 of this year… That’s only 25 days or so from right now).

 

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Youth Fitness Business: Training Adults is More Difficult – Part 4

youth fitness business

9.) Financial Justification – Most athlete programs are funded by parents or the school system or a possible sponsor. Parents can rationalize spending the dollars on a Youth Fitness Business and on their children more than themselves when it comes to physical fitness. Why? Parents view their children as “still having a chance” to achieve a dream or great feat. This brings us back to the adult client. Why doesn’t an adult view this the same way? Adults cannot justify spending the money on personal training or fitness because they face other expenses where they need to funnel their hard-earned money to. When it comes to personal health, adults try to rationalize with themselves by procrastinating, or trying to get healthier on their own. When they fail, they finally seek out a personal trainer. Certain adults are skeptical of this expense simply because they lack the confidence, commitment, and motivation needed to succeed.

 

Yup, parents will pay for their kids while sacrificing for themselves. True. But the fitness industry generates more than $100 billion every year in the United States alone – people ARE paying for service and product.

 

The youth fitness business /sport training market generates $4 billion annually in the United States (according to the Wall Street Journal). The adult ‘fat loss’ demographic generates 4x that amount. (more…)

Building a Youth Fitness Business: A – Z

Youth Fitness Business Free report

 

 

It costs you NOTHING to inquire…

 

Not a penny to investigate…

 

What are you missing that has become the fastest growing and most profitable opportunity in the entire fitness industry. Youth Fitness Business??

 

Click Here to Find Out —–> http://www.myathleticrevolution.com/free-report/

 

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Youth Fitness: The Missing Ingredient

Missing Ingredient in Youth Fitness

youth fitness

From IYCA Columnist and internationally-acclaimed Coach, Wil Fleming:

 

“If you truly want your athletes to succeed, the IYCA nutrition certification is an absolute must! The IYCA Nutrition Certification is just one more thing in a long line that the IYCA has produced to help those in the youth fitness industry become more complete professionals. The information contained in the certification is practical, and easy to implement to give your athletes the best tools to succeed.

 

“Dr. Chris Mohr presents the information in an easy to understand and straightforward manner, it does not need to be ‘dumbed down’ upon delivering it to your athletes, it is ready to go right then.”

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My Top 4 Reasons For Attending the 2010 IYCA International Summit

IYCA International Summit


1) Earn Valuable CEU’s:

 

Just for coming to the 2-day main event, you will receive a full 12 CEU
credits from the IYCA.

 

That’s enough to renew whatever level certification you’re on with us.

 

In addition to that, we are in the process of becoming accredited through
NSCA, NASM, ISSA and more.

 

A world-class education PLUS critical continuing education credits that
you can apply to multiple fitness organizations.

 

I can’t think of a better ‘bang for your buck’ than that!!

 

–> Reserve Your Seat At the IYCA Summit Today!

 

 

2) Your Future in the Fitness Industry:

 

According to the ACSM, the Top 10 fitness trends for 2010 include two
specific demographics that the IYCA International Summit is being based
on:

 

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IYCA Summit – FAQ’s

>IYCA Summit

Whether you were at last year’s

or not, you’re bound to have some questions about our 2010 event.

     Why should you attend?

      Will you obtain CEU’s?

      Why is it less expensive than last year?

      Will you become certified through the IYCA for attend?

I’ve got all your answers here!

1) Why should I attend the IYCA International Summit in 2010?

Honestly, I could spend all day answering this one.

Let me list some bullet points for you –

The Speakers & Education:

  •       Carlo Alvarez is a former Major League Baseball Coach and considered
          the very best high school Strength Coach in the country.

  •      David Jack received a standing ovation at last year’s IYCA Summit because his
          seminar on ‘Mentoring Young Athletes’ was so cutting and innovative.
  •       Nick Berry has created multiple businesses in the fitness industry and
          developed systems to see them ALL become profitable and revenue-rich.
  •       Pat Rigsby is considered the finest and most knowledgeable marketing
          guru in the fitness industry today.
  •       Dr. Kwame Brown has created a pre-adolescent fitness program called
          ‘FUNction’ which is currently the most on-demand and successful
          fitness initiative in the entire country.

Think any of these experts can help with your training and business
issues or questions?

Think you could learn some stuff from them that will make you a better
Coach and more money literally overnight?

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Youth Speed Certification – Your Questions Answered

 

 

Youth Speed Certification

 

While thousands of people worldwide have already taken advantage of the “$100 Off” discount I’ve offered you on my new Speed & Agility Specialist Certification, hundreds more have been emailing in some specific questions about the course itself.

 

So, I decided it would be a good idea to get you some answers.

 

 

1.) Is the Youth Speed & Agility Specialist Certification Right For Me?

 

Great question and easy answer…

 

If you work with young athletes or youth fitness participants in anyway, than 100% YES!!

 

Strength & Conditioning Coaches

Fitness Professionals

Youth Fitness Specialists

Youth Sports Coaches

 

The information that Lee and I put together is both easy to follow and incredibly practical.

 

You will gain a new and exciting look at how to make athletes faster and be able to implement our internationally proven systems virtually overnight.

 

We explain each and every concept of our system in complete detail in the Youth Speed Certification which makes it a perfect resource for seasoned industry veterans, new members of the fitness industry as well as sport Coaches who simply want to make their teams and athletes faster.

 

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Youth Fitness & Success

 

 

Youth Fitness Professionals

 

David exudes passion, doesn’t he?

 

And now his passion is being matched with obvious and incredible
success.

 

The IYCA truly is different.

 

Its world-class education opens the doors to a market that is among the highest grossing in
the entire fitness industry.

 

It guides you through youth fitness business success.

 

David is just one example.

 

Click here to learn what other IYCA Youth Fitness Professionals have to say…

Youth Fitness Industry: How to Send The Wrong Message

 

 

Youth Fitness Industry

If you haven’t already, the recent Time Magazine cover story about
the Myth of Exercise is a must read for you.

 

You can access the article here –

 

http://www.time.com/time/health/article/0,8599,1914857,00.html

 

Here’s the one sentence that caught my attention most:

 

"I have exercised like this — obsessively, a bit grimly — for years,
but recently I began to wonder: Why am I doing this? Except for a two-year
period at the end of an unhappy relationship — a period when I self-medicated
with lots of Italian desserts — I have never been overweight"

 

Overweight.

 

Because, of course, in our aesthetic culture, getting "skinny" is the only
reason one would have to engage in physical activity.

 

If you haven’t yet, please read this article.

 

Then, click on the link below, head over to my blog, and tell me
what you think.

 

To me, this is mismanaged information to the highest degree.

 

And I’m dying to know what you think.

 

Leave your comments below…

 

Tired of the same misinformation floating around about exercise and
the youth fitness industry?

 

Time to take a stand.

 

Click on the link below to find out how…

 

http://www.iyca.org/fitspecialist1.html

 

Youth Fitness Protocols: Am I Being Unfair?

 

 

Youth fitness Questions

A great number of posts were placed on my blog yesterday.

 

Some in support of my thoughts regarding the golf video I displayed and some
in complete opposition (calling me, in fact, "mean spirited").

 

Now you know me.

 

I’ve never been one to shy away from a good debate and certainly never afraid
to admit that I’m wrong.

 

But instead of defending my position on yesterday’s topic, I wanted to
encourage you to post your thoughts.

 

Don’t defend me for no good reason.

 

If you feel I’m being overly harsh, please say so.

 

Unfair, too critical…. Lay it on.

 

If you think I’m correct in my assessment, explain why.

 

I love good, healthy debate and firmly believe that a revolution won’t have near
the impact it could unless disagreeing sides can be fostered, each given the
opportunity to convince the other.

 

I’m going to stay out of it… All I want to do is read and learn from what you
have to say.

 

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Your Opinion, Please

Our standards have sunk.

 

Do you realize that?

 

The fitness industry creates nonsense aerobic-style classes for children and the vast
majority of professionals claim them to be useful because "at least it gets kids moving"

 

Now understand, I’m the biggest proponent in the world of the "something is better
than nothing" way of thinking, but this is a matter of inappropriate standards and
the root cause of the issue is something we are going to sincerely regret in time.

 

The lowering of expectations and standards is one of the main causative factors in
the breakdown of our society’s overall fitness level.

 

We got fatter.

 

Much fatter.

 

And instead of someone (all of us) standing up and saying "NO, this is unacceptable"
we simply changed our standards in terms of what we decided was reasonable body
fat to carry.

 

Or how much exercise was truly necessary to maintain optimal health.

 

We’ve done this in our school system.

 

We’ve done this in our health care.

 

We’ve done this in the expectations we have in our elected officials.

 

And this slow decent of expectations and standards allow us to merely accept what
should be, used to be, considered entirely inappropriate.

 

Yes. Something is better than nothing.

 

But it’s not good enough, and our society (especially our youngest generation) will
suffer because of our apathy and ignorance.

 

Leave a comment below & let me know what you think.

 

 

 

 

Complete Athlete Development System for Training Young Athletes

 

 

Become the Difference & Not Part of the Sinking Standards…

 

Order the Complete Athlete Development System Today

 

 

 

 

 

 

 

 

 

Youth Fitness Industry Problems: I Need Your Input

 

 

What’s the biggest problem you see in youth fitness and sports training?

 

I want to know.

 

Your perspective will help shape the IYCA Mission.

 

So please, leave a comment below and share with me your thoughts on the state of youth fitness

 

Youth Speed Training in New Jersey

 

 

Youth Speed Training and Business

 

So I’m just back from a wonderful weekend in New Jersey at the Fast Track
to Fitness Millions conference.

 

The conference was hosted by my two favorite guys – Pat Rigsby and Nick
Berry.

 

The speaking line-up was an unbelievable ‘whose who’ of fitness industry
Coaches and Business Leaders –

 

BJ Gaddour
Zach Even Esh
Mike Boyle
Chris McCombs
Jim Labadie
Jason C Brown
Pamela Macelree

 

But in my opinion, the show was stolen by a man who has absolutely changed
everything about the way speed and agility is taught and trained.

 

My very good friend, Lee Taft.

 

As usual, Lee lit up the crowd with his no-nonsense, easy-to-understand and
cutting edge youth speed training system.

 

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Youth Fitness Industry Pride…

 

 

Youth Fitness Industry

So tomorrow I’m off to Providence Rhode Island.

 

For three years now, I’ve been honored to have a place on the
esteemed ‘Speakers Panel’ for Perform Better.

 

In my mind, one of the preeminent organizations in our youth fitness industry,
it has been a sincere pleasure to share the stage with such
industry icons as Juan Carlos Santana, Mike Boyle, Gray Cook,
Alwyn Cosgrove and Al Vermeil.

 

But something is very different about this years Perform Better
tour.

 

I’m still speaking at all the events.

 

Rhode Island this month.

 

Chicago next.

 

Long Beach in July.

 

But this year, I’m traveling to each of those locations one day
early in order to present a private Level 1 Youth Fitness Specialist
certification to attendees.

 

Perform Better decided a few months ago that the IYCA and its
message to the youth fitness industry, is worth that much.

 

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Another Great Interview on Athletic Development

 

 

Athletic Development For Youth

Training for speed and agility is essential for those serious about excelling in competitive sports. 2x All-American football player Dan Fichter knows what it takes.

 

BG: What’s your background in youth sports and athletics? Have you trained a lot of young athletes?

 

DF: My Athletic development background is very simple. It was fueled by my love for sports. All sports! When I was done playing football in the Arena Football League, I decided to make it a goal to learn from the best around. I have tried so many different programs in the fitness industry, I have seen it all. I went to the best to search for the answers! Dr. Mel Siff has helped my understanding of how the human body operates and how to think outside the box. From there, my experiences have included many conversations with Dr. Peter Weyand who is the leading authority on human movement and how it related to running energetics. Coach Ken Jalkowski who knows the process of marrying the science and coaching helped me translate some of Peter’s very complex theories on what limits how fast humans can run. John Davies has also been an instrumental part of my growth as a coach and an expert in the field of strength and conditioning. In this business you have to be learning all the time. Listen to new ideas, and then as the Late Dr. Mel Siff taught me "prove all things"

 

I have coached a lot of different levels of kids in many different sports. Wrestling, football, Track, Martial arts, plus I have been a physical focused on human growth and development, motor skill development, as well as some interesting research in the lab focusing on the biomechanics of short sprints. So, I guess you can say I have a pretty decent background dealing with the kids and how they move. At this point in my career as a performance coach, the majority of athletes that I consult with on a personal basis are older. (Pro athletes, College level, and elite high school athletes) However, I feel it is paramount for kids to have the proper training and instruction as they pursue their sports interests.

 

I run many Speed and Agility camps for kids ages 11- 18. As a matter of fact, I will be joining forces with a business called AthleticFX whose main goal is to work with younger athletes on developing the proper movement tool box so they can develop and transition to higher level skill training as they get older. As I have stated on many occasions, when I train older athletes, I can tell they lack certain fundamental movement and coordination skills. They should have received this type of training a long time ago. I do tons of remedial work that I don’t think I would have to do if kids progressed the right way in training when they were younger.

 

BG: There are a lot of coaches, parents and even trainers who treat young athletes as if they were "little adults". What I mean by that is they will take the training routine of a superstar athlete and use it as a guide when working with youngsters. Why, if at all, should we warn against that kind of training?

 

DF: This is a huge mistake, and can only hurt a child, and maybe damage their chances to grow and experience tons of things that kids should normally experience. Children don’t play today. We are dealing with a huge population of unfit kids. The result of this is a population of obese kids with back problems that will continue to spiral out of control. We have to get kids moving! (That is the PE teacher in me speaking) Get your kids into a sound youth program with people who know what they are talking about. Don’t follow what you read in a magazine. One size doesn’t fit all!

 

BG: The age old debate is "How old should an athlete be before they begin lifting weights." What’s your view on that controversial topic?

 

DF: Well, in my opinion it is not very controversial when you explain what is happening from a biomechanical stand point. When "experts" talk about maximal weight training it is extremely misleading to think that kids will not benefit from a solid strength program, or for that matter will subject them selves to injury if they lift too heavy. People have to understand that the complexity of movements has to do more with each individual kid rather than a perceived age number per say.

 

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The 3-4-5 System for Young Athletes

 

 

Young Athletes Training System

Stephen Holt has long been considered one of the fitness industry’s top personal trainers. He has been highlighted by NSCA, PTontheNet, Fitness Magazine, IDEA and Health and Fitness Source, to name a few. Additionally, Stephen has been named "Expert of the Year" by AllExperts.com and "Personal Trainer of the Year" by the American Council on Exercise.

 

 

BG: What’s your background in youth sports and athletics? Have you worked with young athletes?

 

SH: Hi, Brian. First, let my point out that I’m really glad to hear about your book. Far too many trainers and parents are forcing kids into programs designed by and for adult bodybuilders.

 

Back to your question & That depends on your definition of "young." When I started as a personal trainer over 20 years ago, I set a minimum age of 16 for clients. Later, as I took more courses and read more books and articles on training young athletes, I lowered that minimum to 14, then eventually 10 or so, depending on their mental and physical maturity.

 

Most of the young athletes I help are girls’ lacrosse players with the youngest being 11. (We started when she was 9).

 

Although I focus on lacrosse (it’s a major sport here in the Baltimore area), most of the girls are three-season athletes and also play soccer, field hockey basketball and/or tennis.

 

If the athlete is a little younger (9-11,12), I’ll typically train them along with one parent. It seems to keep all of us happier.

 

BG: There are a lot of coaches, parents and even trainers who treat young athletes as if they were "little adults". What I mean by that is they will take the training routine of a superstar athlete and use it as a guide when working with youngsters. Why, if at all, should we warn against that kind of training?

 

SH: I agree that, unfortunately, there are too many young athletes being forced to specialize in a single sport.

 

Although it may appear counterintuitive at first, it’s better for young athletes NOT to specialize in a single sport. A single sport will limit that athlete’s motor development. Diversity puts the young athlete in various positions and requires different motor patterns and different strategies of muscle and muscle fiber recruitment.

 

You’ll find that most successful adult athletes were well-rounded athletes when they were younger.

 

BG: The age old debate is "How old should an athlete be before they begin lifting weights." What’s your view on that controversial topic?

 

SH: For years we’ve heard the myth that weight training will stunt a young athlete’s growth, but most scientific evidence shows otherwise.

 

In fact, recent studies indicate that young athletes can make gains in strength and, in some cases, even muscle size (which we once thought was impossible) at any virtually any age.

 

What you do what to avoid, however, are structured weight training "routines" based on traditional bodybuilding for adults.

 

Young athletes

respond better both mentally and physically to workouts that are more like play. Games using medicine balls work well, for example.

 

We also know that the adult heart rate charts don’t work for children and neither do the %RM vs. reps charts. It’s clear that the "rules" that we often use in training adults don’t apply to young athletes and can even be harmful.

 

BG: Using your ideals, could you define "functional conditioning" for us?

 

SH: It’s interesting that "functional" is probably the most popular buzzword in the fitness industry these days, yet most people, even trainers who claim that they’re "functional," can’t define exactly what they mean.

 

My definition of functional is "fortifying the way the body is designed to work based upon anatomy, movement patterns and biomechanics."

 

I use what I call the "3-4-5 System."

 

This is a little technical, but … I make sure that my clients work all three planes (sagittal, frontal, transverse), all four outer unit muscle systems (anterior oblique, posterior oblique, deep longitudinal and lateral) and all five basic motor patterns (pushing, pulling, rotation, moving your center of gravity, and working on one leg).

 

If you’re doing the math and think that’s a lot of exercises, it doesn’t total up to 3 x 4 x 5 = 60 different exercises. You simply select exercises that cover multiple categories.

 

The scientific basis is a little complicated, but the exercises are not as complicated. I explain it all in my book and through free excerpts that I publish in my "3-4-5 Fitness Newsletter." Most people pick up the system quickly and easily.

 

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