Archive for “Catz” Tag

Youth Conditioning Market: The Train Is Leaving…

Youth Conditioning Market: the perfect storm

Fitness Professionals with acumen for business will clearly recognize that the youth conditioning market represents a literal perfect storm in terms of revenue potential and stability.  There are relatively few professionals who specialize in this niche and yet the consumer demand is growing by the day.  In fact, unlike adult-centric demographics, the youth conditioning market contains sub-niches – all of which may satiate a respective Trainers desire to work with certain individuals and not others.

 

The most common opportunities found in the youth conditioning market are as follows –

 

1. Youth Conditioning Sporting Organizations

 

Countless youth conditioning athletic organizations from a range of sports, hire Fitness Professionals specially trained in the art and science of pediatric sport development, to conduct camps and clinics for both the young athletes themselves as well as the volunteer Coaches involved with the association.  The network created being involved in such an endeavor can greatly enhance a Personal Trainers ability to bring private youth clients on in a private setting.

 

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Kids Fitness: My 15% Rule

 

 

Kids fitness Education Success

 

I spend 75% of my time with resources from trusted names I know are
great kids fitness trainers.

 

I spend 15% of my time with resources from trainers I have never heard of.

 

I spend 10% of my time with resources that I completely disagree with.

 

This system has been the secret to my success.

 

In my 10% category, I force myself to learn something about a training
philosophy or exercise program that, at face value, I have no use for.

 

How different is that from most kids fitness trainers?

 

Do you ever spend time with training resources that you know you don’t
agree with, or do you brush them off as ‘not worth your time’?

 

The method to my madness is simply this –

 

I can never learn enough. 

 

By reading a book or listening to an audio CD about a training style that
I disagree with, one of two great things happen.

 

Either I learn something I didn’t know (which often happens when you
actually read a book that you didn’t think you were going to like) or I
reaffirm and become more closely connected to the belief-system that I
already had.

 

Learn something new or validate that your system is the right one…
how is that anything but a positive experience?

 

The 15% category is reserved for trainers that I have never heard of before.

 

Why?

 

Because some of the best trainers I have ever met are simply NOT
household names.

 

They don’t have websites, they don’t market themselves and they don’t
try to become well known.

 

They just train people and then publish what they know to be true.

 

Professionals like  David Jack and Carlos Alvarez come to mind.

 

David runs a CATZ training facility near Boston and Carlos is the Head
Strength Coach for a prominent high school in Ohio.

 

Both spend roughly 50 hours a week training young athletes from various
sports and kids fitness programs— and they do so successfully.

 

David has sent countless high school graduates on to successful college
careers and Carlos is responsible for the fitness levels of the 2007 National
High School Champion football program.

 

They don’t broadcast themselves.

 

They don’t have websites.

 

They don’t ‘beat their own drums’.

 

But they’re incredibly talented and insightful Coaches who know exactly
how to develop top level athletes.

 

And they’re both speaking at my International Summit in February.

 

Two guys in your 15%.

 

Two guys who know exactly what it takes to be the best.

 

And two guys you will absolutely never learn from again if you aren’t
at the IYCA Summit.

 

Something to consider…..

 

 

http://www.iyca.org/2009summit

 

 

– Brian