Archive for “Business Success” Tag

4 Levels of Youth Sports Training Business

 

Youth Sports Training Business Success

Youth sports training business success

 

By Ryan Ketchum

 


Training youth athletes can be hard.

It might be one of the most enjoyable experiences in all of coaching, but it can be difficult to gain traction in your community if you have no previous relationships with coaches or sports organizations. The toughest part, much like any other aspect of business, is getting started. Once you have a little momentum behind you all it takes is consistency to grow your youth sports training business at an incredible rate.

 

For some reason it has taken me a few years to figure out just how easy and simple building your youth sports performance business can be if you follow the right steps.

 

Over the past several months I have implemented this system into our business with great success. It is almost scary how easy it is to follow and how quickly it can have an effect on your bottom line.

 

The greatest part of this system is that it doesn’t require you to be great at marketing or selling. I modified this system so that any coach can sell with the experience of their coaching and the results that come because of their great coaching. All you have to do to make this work is be consistent and dependable.

 

The first level of building an incredible youth sports training performance business is leveraging your network to build relationships with coaches, parents and leaders of youth sports organizations. You should focus on an area that you already have traction in and put all of your energy into it. If you aren’t sure where you might have traction I suggest you focus on middle school or younger athletes and female athletes. Stay away from football unless you are established or have some great connections. Building relationships is easier than most people think, but it requires you to step out of your comfort zone. For a little while you have to take a back seat to being the expert and ask for advice. Call up coaches, parents and organizational leaders and ask their advice on what they see a need for in their sports training. Take them to lunch, grab coffee and don’t step on their toes!

 

Once you have established a relationship and secretly found out what the biggest need in that sports community is (that is why you asked for advice earlier) you can offer a solution. The next step is offering a free clinic to help the coach or organization’s athletes better prepare for their sport. This clinic should be catered to meet the needs that were unveiled by those in your network.

 

To make this clinic extra successful you should have as much done for you material as possible. Write the emails for the coach, set up times that are convenient for the entire team, create the fliers and deliver the copies, etc. The easier you can make it on the coach or those in charge the more likely it is that you will get access to a lot of athletes.

 

When selling this free clinic idea to a coach you must explain how it will help them. How is this going to make their life easier and their athletes better? How can they use this in their practices and training?

 

Once you have established a date and set up the clinic your only job is to show up and be ready to wow the parents, coaches and athletes with your knowledge and coaching ability. Connect with the kids, make it fun and give them what they want. If you can show immediate results and improvement with the kids speed, agility or strength you will have won them over.

 

At the end of this free clinic it is time to move onto the third level. We must speak the language that coaches and parents are used to hearing, we have to do the unspeakable when talking about long term athletic development, we must offer a short term sport specific and skill specific academy!!!!

 

You might be wondering why we would offer a short term program if we have already won these athletes and their parents over?

 

The reason you offer a 6-8 week program to start is because that is what they are conditioned to believe will produce the best results. Create an offering that will help get them prepared for the season or improve a specific skill. The goal for the 6-8 week program is to educate them on the long term athletic development model and continue to build a relationship with the athletes and those in charge.

 

You can offer this program on site at the team’s location or at your own location. Many times it is easier to take the athletes off site to your location. We have got the athletes in our funnel now and we should do our best to move them into our long term training programs.

 

This 6-8 week program should be low cost, with a specific purpose. Our goal here is not to make a lot of money, but rather to gain the confidence of the athletes and the community. It is a great way to “slow cook” your leads and earn their trust. This works particularly well if you are new in the sports performance community.

 

Towards the end of the 6-8 week program you will now attempt to move these athletes on to level 4. This is your long term development program, your core offerings and strength and conditioning program. After 6-8 weeks of education and a phenomenal experience it should be an easy sell to get them into your programs so that they can continue their athletic development with you.

 

The key to transitioning these athletes from the short term to long term program is understanding their needs at the time of the conversion. If they are going in season it would be silly to recommend a three time per week training program, however you could offer a one-time per week program to ensure they maintain their results and continue to make progress so that come playoff time they are in the best condition. If they are going into an off season you will want to make the most appealing offer, which is a complete off season solution for them.

 

To recap here are the 4 levels of youth sports training business success:

Build and develop relationships

 

Set up FREE Clinics

 

Convert into low cost short term programs with specific training focus

 

Convert into long term development program

 

If you follow these simple steps you will have no problem becoming the go-to resource for athletic development and youth sports performance training in your community.

 

 

youth sports training business success

 

Youth Fitness: Inventory

Youth Fitness: Find out how to get ahead of the competition

 

youth fitness

Okay, the inventory is set and ready to move!

 

And here’s what I’ve got for you:

 

1) Closed-Door: How to Create Profitable & Effective Speed Camps

 

On the Sunday of the 2009 IYCA International Summit, I did a 4-hour closed-door presentation along with Pat Rigsby:

 

:: How to Teach Deceleration & Acceleration (6-Step Sequence)

 

:: How to Prepare Athletes for Speed Combine Camps

 

:: How to Create Programs that Are Effective in 1, 2 or 7 Day Speed Camps

 

:: How to Write & Send Press Releases So You Get in the Paper & on TV

 

:: How to Create Free Community Events that Lead to BIG BUCKS

 

This seminar was wildly successful and became an international smash hit.  Not just because of what I taught about effective Speed & Agility Training, but because I revealed my own formula for creating weekend Speed Camps that routinely generated as much as $10,000!!

 

—> Click Here Right Now for 83% Savings

 

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Your Top 5 Mistakes in Youth Fitness

 

 

Youth Fitness

Summer is the ‘make or break’ time of year.

 

Without a strong summer of youth fitness or sport training camps working effectively on all levels, you can literally kiss your business progress goodbye.

 

June, July and August represent your greatest potential to have a revenue spike.

 

They are the months that will see the most number of new young clients walk through your door (at least hopefully).

 

They are when the seeds will be sown for your business success the remaining nine months of the year.

 

And yet every single year at this time, mistakes are being made.

 

I guarantee that you are making mistakes yourself.

 

Here are the ‘Top 5’ things you need to be concerned about:

 

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3 Keys to Successful Speed Camps

 

 

Speed Camps Revenue

Before I get into the 3 Keys to successful speed camps, I wanted to tell you that after much deliberation we’ve decided to give you access the online version of the closed door Workshop that Pat Rigsby and I did on running Profitable Speed Camps & Clinics when you order the Youth Speed Specialist Certification before tomorrow at 3pm.

 

This was previously only available to people who attended the webinar this past Monday, but we’ve decided that this information is too powerful to exclude those that couldn’t attend the webinar.

 

So you can grab the Youth Speed & Agility Specialist Certification *and* online access to the Running Profitable Speed Camps & Clinics Workshop here:

 

—-> www.YouthSpeedSpecialist.com

 

In the Youth Speed & Agility Specialist Certification, Lee Taft and I give you a lot  more than just information on training athletes to be faster.

 

We also reveal our complete system for running successful and profitable Speed Camps.

 

Something we have both had tremendous success with over the years.

 

So, here are our Top 3 Keys that will help you understand how to make  your Speed Camps the most on-demand program in your area:

 

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Youth Fitness & Success

 

 

Youth Fitness Professionals

 

David exudes passion, doesn’t he?

 

And now his passion is being matched with obvious and incredible
success.

 

The IYCA truly is different.

 

Its world-class education opens the doors to a market that is among the highest grossing in
the entire fitness industry.

 

It guides you through youth fitness business success.

 

David is just one example.

 

Click here to learn what other IYCA Youth Fitness Professionals have to say…

Networking and Youth Fitness Business Success

 

 

Youth Fitness Business Success

In 2005 I met Bob Piane of Vortex at a conference.

 

Early in 2009, Vortex will be releasing a new line of
fitness equipment for kids based on a blueprint I
designed.

 

In 2006, Chris Poirier of Perform Better heard me
speak at a conference.

 

2009 will mark my third year as a Special Guest
Presenter on the highly acclaimed Perform Better
Series.

 

In 2007, Geralyn Coopersmith of Equinox met me
at a conference.

 

In 2009, Equinox and the IYCA will be forming
on a multi-region, nationwide partnership that will
be tremendously success for both organizations.

 

So what’s my point?

 

Conferences are much bigger than just the information
you learn.

 

Yes, at the IYCA International Summit in February,
you will be given absolutely mind-blowing information:

 

:: How to Add $30,000 Profit to Your Existing Training Business

:: The Secrets of Running Profitable Speed Camps and Clinics

:: Multi-Directional Sport Agility

:: Young Athlete Nutritional Needs

 

 

But you know what, you’ll also be face-to-face with your fellow
IYCA colleagues.

 

You’ll also get to meet me and Pat and Nick.

 

Create joint venture.

 

Develop partnerships.

 

Heck… pitch ME on your ideas.

 

Back in 2004, I received an email from a man who was very
interested in what I had started with the IYCA and wanted to
know if I could arrange a phone call with him for a few minutes.

 

That man was Dr. Kwame Brown.

 

And as you know, he is the current Executive Director for the
IYCA, earns a regular paycheck from the company and has
become an international celebrity in the fitness world.

 

So…

 

Have you registered for your chance to have Youth Fitness Business Success yet?

 

My career was literally made by attending conferences and
creating networks.

 

In February, you are going to given the perfect opportunity to
do just that.

 

 

Just think about all the Networking and Youth Fitness Business opportunities you’re going to be missing
by NOT being there in February…

 

 

Brian

 

 

What Are You Missing?

"I can’t get over how much you offer your Members"

 

That’s what Robert Belley said to me yesterday.

 

Robert was one of 300 paid attendees who came to the
Ryan Lee Boot Camp this past weekend in Stamford.

 

He was also one of 35 IYCA Members who came to my 3 hour
seminar as a special ‘complimentary’ closed door session
I offered exclusively to IYCA Members.

 

Other organizations charge you upwards of $600 for their
certifications.

 

The IYCA Level 1 – Youth Fitness Specialist is priced at
barely over $200.

 

Other organizations charge you more than $200 a year just
to renew your membership.

 

We offer a full 4-week complimentary trail to our Gold
Membership (www.IYCAMembers.com) for all new IYCA
professionals.

 

Other organizations charge an arm and leg for CEU courses
that they require you to obtain in order to stay in good
standing.

 

We offer low cost and free CEU courses that are both
in-depth and practical in their application so that our

 

Members stay on the cutting-edge without having to fork
over a half months paycheck.

 

Most of all…

 

… We offer you access.

 

I have successfully coached more young athletes than
anyone on the planet.

 

Pat Rigsby and Nick Berry have created more successful
businesses than anyone else in our industry.

 

And we don’t hide ourselves from IYCA Members or put up
any sort of ‘velvet rope’ that keeps us ‘exclusive’ from
you.

 

We actually CREATE live events so that our Members can
sit with us for hours – free of charge – and ask us
anything they want pertaining to training, business
development or marketing.

 

"I can’t get over how much you offer your Members"

 

Robert was right.

 

We offer more in the way of practical education and
business success than any other certification organization
in existence today.

 

And we’re proud of that.

 

It’s a tireless effort and labor of love.

 

But we believe that the success of our Members is WHY we
are in business.

 

The ‘youth’ market is the fastest growing and most lucrative
in the entire fitness industry.

 

We know that to be true.

 

But providing you with ‘credentials’ that may or may not
help you find success in that market is not even close to
where we stop our efforts.

 

Showing you the path and guaranteeing your success is our
primary objective.

 

Become an IYCA certified professional today and see how
serious we are about that goal.

 

Here’s your exclusive link –

 

www.IYCA.org/fitspecialist1

 

On Wednesday October 15, myself Pat Rigsby and Nick Berry
will be available to answer all your questions once again.
Club Industry is having their annual conference at the
McCormick Center in downtown Chicago…

 

… And all IYCA Members are invited to come out for free
to chat with us and ask any questions they want about
the Youth Fitness Specialist cert, training or business success.

 

Here’s that link one more time and I hope to see you
in Chicago –

 

www.IYCA.org/fitspecialist1 Youth Fitness Specialist

 

 

‘Till next time,

Brian

Youth Fitness: Are You Making a Huge Mistake?

 

 

Youth Fitness Industry Is Booming

Sometimes the signs all lead in the same direction –
Does that make sense?

 

The Youth Fitness and Sport Training niche is the fastest
growing in our entire industry.

 

Entrepreneur Magazine has cited this specific demographic
to be one of the most lucrative and expanding markets in the
world.

 

From private practice and franchising to government agencies
and consulting, the opportunities within this niche are
absolutely endless.

 

Very few professionals actually specialize in the area of
Youth Fitness or Sport Training making your ability to
become a local or worldwide leader all-but guaranteed.

 

That takes care of the whole ‘supply and demand’ equation
related to business success.

 

But there are ‘X Factors’.

 

Other realities that make taking the ‘Level 1 – Youth
Fitness
Specialist’ certification more than worthwhile
for you.

 

Any educational pursuit you take should have cross-over.

 

Even if the course is ‘niche-specific’, it should still
carry with it valuable information that you can use in
all facets of your business and career.

 

Check out this email I received earlier today from a
newly certified Youth Fitness Specialist –

 

"I loved your course. My whole training staff has gone
through the program and I can say unequivocally that
this is the best training tool we have EVER used – and
we don’t even focus on youth"

 

They don’t even focus on youth.

 

And still say it was the best course they ever experienced.

 

How many other certification courses offer that kind
of educational cross-over?

 

‘Coordination Development’ and the functionality of
training balance, kinesthetic differentiation and
movement adequacy has application with kids, young athletes,
senior citizens and everyone in between.

 

Our ‘Coaching and Communication’ material is absolutely
indispensible for understanding how to best inspire and
teach clients of any age or ability.

 

Our ‘Programming’ portion shows you how to create
progressive training routines that cycle through intensity
and loading parameters guaranteed to keep your clients
ascending without concern of over-training or burnout.

 

Who isn’t that applicable to?

 

And as you found out yesterday, the Level 1 course
is soon to be re-priced in order to betterreflect the high
quality of information it provides.

 

And your reasons for not thinking the youth fitness course worthwhile
are starting to seriously dwindle.

 

Here’s your exclusive link –

 

www.iyca.org/fitspecialist1

 

‘Till next time,

Brian