IYCA recognition News Release For Immediate Release Contact: Melissa Brady (email@example.com) May 31, 2010: Michael Labuanan has recently become the IYCA’s most decorated professional in the world. The Hawaiian native was the first IYCA Professional to earn the organizations ‘Youth Fitness Specialist – Level 3’ distinction. The ‘Level 3’ distinction has allowed Labuanan to claim the title as the most credentialed Member of the IYCA International Family of Youth Fitness Specialists. “I love everything about the IYCA and what it stands for” said Labuanan. “I am ecstatic to be the first certified ‘Youth.. More »
Youth Fitness Specialists 1) How do I explain that my IYCA credentials make me more qualified than other Trainers? As the market for youth fitness and sports training continues to increase, parents and coaches will continue seeking the services of professionals in our industry. IYCA Professionals must differentiate themselves for other local competitors for one reason: You are, by far and away, the best qualified professional in the industry to be working with young people. Common points I’ve used when explaining my credentials to parents and coaches, are: (i) It’s like a post-secondary or advanced.. More »
Youth Fitness B) Using Socially Accepted Language to Create Understanding – Why Long Term Approaches are Necessary Most consumers (parents and coaches) are truly unaware of what quality athletic development training should look like. They have been conditioned through media and by our industry’s lack of foresight, to believe in the ‘one-and-gun’ style of "6-Week Programs to Increased Speed". Having said that, trying to explain verbiage such as ‘Long-Term Athlete Development’ or ‘Developmental System’ won’t typically bridge an understanding to your prospects insofar as what makes the IYCA so unique and effective. I have incurred great.. More »
Youth fitness A) What do I call my Athletic Development or Youth Fitness services to parents and Coaches who are otherwise laypeople and without knowledge of industry jargon? As with any marketing effort, your best potential gain comes when you are tailoring your language to the audience you are dealing with. When discussing and defining your services to Parents of young athletes or Coaches, the following words and phrases evoke the strongest emotional connection and familiarity: a. Sports Performance Training b. Sport Specific Training Although we are defined internally as ‘Long-Term Athletic Development’, the uneducated.. More »
High School Athletes on Steroids? Should all high school athletes be subject to mandatory drug tests? Because they are ‘role models’ for the student body at large and should therefore be held to higher standards with respect to drugs and alcohol… Because steroid use is potentially dangerous and something that must be lessened in all sports, including the high school level… Because creatine use is considered ‘unethical’ in amateur sports by many people and users need to be ‘uncovered’… Your thoughts are critical to me… Please leave them below: – Brian
Training Young Athletes For the purposes of this article, let me say this: “Kids” is a term I will use to encompass everyone who inhabits the ages of 6 – 18. Athletes and Non-Athletes alike. Miniature superstars, bench-warmers and the overweight, will all be lumped under the same umbrella. And simply stated, I do this because the development parameters of physical stimulus needed for ALL ‘kids’ is the same – at very least in the beginning phases of training spectrum. Training stimulus with this demographic is guided, primarily, by physiology.
Youth Fitness Let me be frank and to the point here… You can open a cookbook, follow a recipe and make a nice dinner, but that doesn’t give you the skill, ability or know-how to own a restaurant. Every year and in every industry, there are specific time frames that present themselves as ‘revenue spikes’ for a business. And they are absolutely critical for success and longevity. In the retail industry, it’s the Holiday Season. In the school supplies industry, it’s August (for the back-to-school push). Knowing where and when your revenue spikes.. More »
Youth Fitness Camps … Dave, the incredbile BJ Gaddour and myself, all teamed up LAST summer to create an unbelievable Youth Fitness & Sport Training Summer Camp system that will be going on sale next week, An incredible DVD package that showcases how each of us use very different training programs to optimal success every summer within our own Youth Fitness Camps. But in addition to that, Pat Rigsby has also added a complete Business System process as well. Simply stated… If you are or want to run your very own successful and profitable.. More »
Youth Fitness Summer is the ‘make or break’ time of year. Without a strong summer of youth fitness or sport training camps working effectively on all levels, you can literally kiss your business progress goodbye. June, July and August represent your greatest potential to have a revenue spike. They are the months that will see the most number of new young clients walk through your door (at least hopefully). They are when the seeds will be sown for your business success the remaining nine months of the year. And yet every single year.. More »
Youth Fitness Specialist Good Afternoon Brian, I am a PGA golf professional and do a lot of teaching, including junior clinics. I am looking to include physical fitness into my junior golf program and get away from having the kids just hitting golf balls for the hour lesson. What information do you have to offer that might specifically address what programs to design for different age groups and child development stages in general? I look forward to hearing from you Thanks, Joe, PGA
Speed Training Business Tips Hi Brian, Erik here. I am currently waiting my approval on the level 1 IYCA Speed cert. Long story short. I am in a new area and have begun to approach facilities, coaches, organizations to be the go to guy for speed training. I have a meeting set up with a baseball center and they want me to put together a proposal for them immediately. So my question is, in an area that is very wealthy what would be the best way to go about pricing this? Per month, in blocks eg,.. More »
IYCA in University ‘Principles of Child Fitness’ Course Uses IYCA Material as Centerpiece April 19, 2010: The IYCA and Globe University have partnered to establish a youth fitness presence within GU’s Health Fitness Specialty Degree. The undergraduate course, “Principles of Child Fitness”, uses the International Youth Conditioning Association’s text, Developmental Essentials, as well as the Level 1 Youth Fitness Specialist material, as the foundation of their program.
With young athletes who exhibit poor technical quality on a particular exercise or group of exercises, the best method of offering correction is often to become less dogmatic or predictable in your teaching method. When teaching the squat for example, most Trainers and Coaches tend to take a ‘top down’ approach to skill execution. They teach the young athlete to set there feet and proceed through an eccentric-concentric progression. The nuances as to why a squat may be faulty are many, but very often, it is the inability of the young athlete to get to and summarily.. More »
Click Here to read the original article "How to Grow A Super Athlete" The article is a wonderful portrayal of youth athletic development as it looks in Russia at the world famous Spartak Tennis Academy. The article discusses the unique blend of non-specific athletic training, the keys to nervous system enhancement and the incredibly involved technical development that each young athlete goes through as they ascend to either sporting success or a functionally fit life… … Interestingly enough, if you have been paying attention over the years that is EXACTLY what I have been telling you regarding.. More »
by Dr. Toby J. Brooks, PhD, ATC, CSCS, YCS-2, PES I just can’t shake the awful feeling. In a mixture of emotions that included gratitude, despair, frustration, and anger, I recently watched my oldest child, my six year old daughter Brynnan, play tee ball. I have been involved with young athletes for quite a long time, and have worked with developed athletes even longer. However, this year marks my first foray as a parent to a young athlete playing organized sports. And wow, what an experience.
By Richie Whall What is the purpose of the warm-up? Why do we warm-up? How do we warm-up? The majority of coaches and athletes will perform some form of warm-up prior to training or competition but how often do we actually take the time to think about: :: What we need to do to warm-up appropriately :: Why we do what we are currently doing to warm-up, or :: Wow can the warm-up be conducted more effectively? In my previous article I discussed a goals – principles – strategies – activities approach to developing.. More »
After only 5 years, IYCA earns incredible credibility within the ‘Fitness Education’ world April 19, 2010: The IYCA has created a specific course blending the theory and practicality of Youth Fitness & Sport Training for students at the post-secondary level. Both Southern Illinois University and Texas Tech University have begun offering this IYCA specific course as undergraduate electives for Exercise Science students at both institutions. The IYCA, founded in 2003 and to market since 2005, serves as the only entity in the entire fitness and sport training world that specifically educates both professionals and students on the.. More »
Earlier this week I was asked to consult with a local youth football organization. Ordinarily, these types of consulting services include me conducting conference call educational seminars with as many as 30 – 40 coaches at one time. I present on the topics that they have requested as they listen and follow along with a Power Point presentation that I email to them prior to the call starting. At the end of my presentation, we all enjoy a round-table discussion in which they are free to ask me anything they want in reference to how my ‘Grasso.. More »
OK, so emails have been pouring in and rather than returning them one at a time, I figured it would be easier to just answer the main questions I’ve been getting through a quick email… About the ‘A – Z Youth Fitness Business System‘: 1) Is the ‘A – Z’ System right for me? Well, I guess that depends. Here’s who Pat and I created the System for: